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Brenda Sternquist Brenda Sternquist

Professor International Retailing | Michigan State University

East Lansing, MI, UNITED STATES

World's leading educator/researcher dealing with international retailing.

Industry Expertise (1)

Retail

Areas of Expertise (3)

International Retailing

Retailing in China

Retailing in India

Sample Talks (1)

Strategic International Retail Expansion

Who, what, when, where and why retailer's internationalize. Original research profiling the strategic process.

Availability

  • Author Appearance