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Brendan Rouse - International Data Corporation (IDC). Toronto, ON, CA

Brendan Rouse Brendan Rouse

Research Analyst, Channels & Alliances | International Data Corporation (IDC)

Toronto, ON, CANADA

Brendan Rouse is a Research Analyst for the Worldwide Channels and Alliances Group


Brendan Rouse is a Research Analyst for the Worldwide Channels and Alliances Group. Brendan’s work supports both industry commentary and client initiated research projects; all aimed at understanding and optimizing relationships within commercial IT delivery ecosystems.

Prior to joining IDC, Brendan worked in recruitment, academic research, and ran a small business. He holds a BA in Business from the University of Western Ontario, and an MBA with a specialization in the Management of Technology and Innovation from the Ted Rogers School of Management.





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Areas of Expertise (2)

Channels and Alliances Trends

IDC Leadership Councils Product Management

Associated IDC Services (3)

  • Infrastructure Channels and Ecosystems
  • Software Channels and Ecosystems
  • Strategic Alliances


Education (2)

Ryerson University: M.B.A., Management of Innovation and Technology (MTI) Specialization 2015

The University of Western Ontario: B.A., Accounting, Economics, Human Resources 2009

Media Appearances (2)

IDC says 25% of channel partners will change focus, be acquired, or fizzle out in 2021

Channel Daily News  


IDC projects that the skills gap will be the main inhibitor to success for 30 per cent of all partner organizations through 2023. “Globally, the drag on productivity caused by the IT skills gap is quite substantial,” noted Brendan Rouse, research analyst for channels and alliances at IDC. He says IDC projects that the financial impact of the skills gap will reach US$775 billion by 2022.

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C4 research to explore cloud adoption in Canada

Channel Daily News  online


The Canadian Channel Chiefs Council (C4) has undertaken its first research project. Working with Ryerson University, IDC and nine channel partners as part of the C4 board of directors, the non-profit organization has commissioned a research study that will look at the impact of the cloud distribution model on IT channels in Canada.

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