Brendan Rouse is a Research Analyst for the Worldwide Channels and Alliances Group. Brendan’s work supports both industry commentary and client initiated research projects; all aimed at understanding and optimizing relationships within commercial IT delivery ecosystems.
Prior to joining IDC, Brendan worked in recruitment, academic research, and ran a small business. He holds a BA in Business from the University of Western Ontario, and an MBA with a specialization in the Management of Technology and Innovation from the Ted Rogers School of Management.
Areas of Expertise (2)
Channels and Alliances Trends
IDC Leadership Councils Product Management
Associated IDC Services (3)
- Infrastructure Channels and Ecosystems
- Software Channels and Ecosystems
- Strategic Alliances
Ryerson University: M.B.A., Management of Innovation and Technology (MTI) Specialization 2015
The University of Western Ontario: B.A., Accounting, Economics, Human Resources 2009
Media Appearances (1)
C4 research to explore cloud adoption in Canada
Computer Dealer News online
The Canadian Channel Chiefs Council (C4) has undertaken its first research project.
Working with Ryerson University, IDC and nine channel partners as part of the C4 board of directors, the non-profit organization has commissioned a research study that will look at the impact of the cloud distribution model on IT channels in Canada.
Brendan Rouse, Chris Webber
This IDC Market Presentation (Strategic Alliances and Ecosystem Leadership Council–related presentation) provides insight related to the necessity for an improved "toolkit" for strategic alliances and ecosystem professionals, a proposed taxonomy and evaluation structure, and discussion on possible IDC tracking report.
Margaret Adam, Paul Edwards, Pam Miller, Hannah Stubbings, Brendan Rouse, Christopher Webber, Steve White
This IDC Market Perspective provides IDC's top predictions about the market and technology forces that will shape IT channels and alliances in 2019 and beyond.
"IDC has long said that partner 'types' are a thing of the past, as the dramatic speed of change and complexity in the technology market, combined with customer expectations changing dramatically, has meant that most partners have already extended their businesses to deliver multiple activities." — Steve White, program vice president, Channels and Alliances at IDC
Paul Edwards, Brendan Rouse
This IDC Survey provides software/SaaS vendors and their partners with a view to end-customer trends relative to SaaS, which can help guide sales engagement strategies to meet customer SaaS requirements.
Paul Edwards, Brendan Rouse, Andreas Storz
This IDC study presents a forecast of worldwide and North America software channel for 2018–2022 forecast period.
"The software market and the partner ecosystem's role in expanding its reach and value is very strong. This can be expected to continue for years to come, even as vendors and their partners focus on digitally transforming their businesses to add more value to end-customer business outcomes." — Paul Edwards, director, Software Channels Research
Brendan Rouse, Pam Miller
This IDC study provides a perspective on the size of the market through the channel for storage, servers, and enterprise networking and growth of those markets through 2021.
Brendan Rouse, Paul Edwards
This IDC Market Perspective quantifies the evolution in partner business models and provides a current view of the partner ecosystem by revenue mix (i.e., revenue derived from products, services, and resale). Partners continue to adjust their practices to meet customer demand for comprehensive solutions, and rather than fulfilling a need for a discrete function such as project services or software resale, the ecosystem is extending higher value to the customer by bringing together the resale of third-party offerings with internally created software and services. This trend has blurred the lines between the legacy partner types (e.g., systems integrator and value-added reseller) and brings into question the usefulness of partner segmentation within the vendor's programmatic framework.
"There is a remarkable evenness to the distribution of partners (by revenue source), and the lack of clustering points to the complexity in segmenting the ecosystem. Using activity-based segmentation, or even self-reported partner types, to outline the vendor–partner relationship has become strategically hazardous." –- Brendan Rouse, research analyst, IDC Channels and Alliances
Brendan Rouse, Pam Miller
This IDC study presents a five-year forecast for computing devices sold through the channel in North America.
Margaret Adam, Yash Ahuja, Paul Edwards, Pam Miller, Brendan Rouse, Christopher Webber, Steve White
This IDC Market Perspective provides IDC's channel and alliance's' top predictions for the market and technology forces that will shape IT channels and alliances in 2017 and beyond. The influence of the 3rd Platform and innovation accelerators continues to be the main source of flux in the channel and alliances ecosystem.
Marilyn Carr, Brendan Rouse
This IDC Survey Spotlight presents the most recent data on partner business models. Over time, there has been an increase in the diversity of partner business models. In 2016, half (52%) of vendors make money from all three major activities (resale, services, and intellectual property). This means that vendors that have not adjusted their partner programs to remove "partner type" silos are not maximizing the breadth of their partner relationships and risk losing channel coverage.
This IDC study provides a perspective on the size of the market through the channel for storage, servers, and enterprise networking and growth of those markets through 2020.
This IDC Insight provides an overview of the major channel-related announcements and proceedings at the Microsoft Worldwide Partner Conference held in Toronto from July 10 to 14, 2016.
This IDC Web Conference discusses the key trends IDC's Worldwide Channels and Alliances team have been seeing in software and hardware channels as well as in strategic alliances and hear their predictions for 2016 and beyond.