Brian Ardinger

Co-founder Econic

  • Lincoln NE

Forward Thoughts: Software, Technology, Marketing, & Startups. Founder @NMotionStartup, @econicco, & @theiopodcast, former CMO @Nanonation

Contact

Social

Biography

Brian is the managing director of NMotion, a seed-stage startup accelerator in Lincoln, Nebraska. He also serves as Entrepreneur in Residence at NUtech Ventures, the technology transfer arm of the University of Nebraska. Brian is co-founder and co-host of the weekly podcast Inside Outside, and co-founder of The Big Plate, a community for entrepreneurs responsible for producing ongoing events for startups like Open Coffee, Table Talks and Welcome to the Jungle. He has served on planning committees for initiatives like the Intersect Conference, Lean LaunchPad Workshop, Startup Weekend and StartupWeek Lincoln. He is a regional champion for UP Global and has served as a mentor and judge for programs like Lean Startup Circle, PIPELINE Entrepreneurs, Startup Weekend, and the JumpStart Challenge.

Before his recent work in the Lincoln startup community, Brian was Chief Marketing Officer at Nanonation and has been a regular contributor to industry publications, a public speaker and quoted industry expert with over 25 years of experience in interactive media, marketing, consulting, and research. Brian was head of research at Ion Global, a Hong Kong headquartered technology firm where he developed Asia’s first dedicated customer experience lab to analyze and measure how customers utilized technology in their shopping and online experiences. In addition to his work overseas, Mr. Ardinger has been a Senior Consultant with Gartner based in Silicon Valley where he implemented strategy and research for multinationals around the world and managed projects in industries ranging from software to mobile technology. He holds a Bachelors degree in Marketing from the University of Nebraska in Omaha and an MBA from Penn State.

Industry Expertise

Advertising/Marketing
Computer Software
Direct Marketing
IT Services/Consulting
Market Research
Social Media
Corporate Leadership
Internet
Retail
VC and Private Equity

Areas of Expertise

Customer Experience
Motivation
Tedx
Startup Acceleration
Innovation & Creativity
Innovation & Design Thinking
Corporate Innovation
Startup Entrepreneurship
Lean Startup
Enterprise 2.0 and Collaboration Networks
Disruptive Innovation

Education

Penn State University

MBA

Marketing & International Business

1994

University of Nebraska - Omaha

BSBA

Marketing

1990

Affiliations

  • Digital Screenmedia Association
  • Bionic Ear Association - Mentor
  • Startup Champions Network
  • Lean Startup Circle
  • Global Accelerator Network

Event Appearances

Enhancing The In-Store Experience: 5 Technologies Changing The Marketing Landscape

GlobalShop  Las Vegas

2009-03-26

Enhancing The Customer Expereince: How Technology Is Changing How Retailers Market, Communicate, and Interact

TREX: Total Retail Experience  New York, NY

2006-12-06

The Power of BIG Experiences

TEDx Lincoln  Lincoln, NE

2012-10-18

Sample Talks

Enhancing The Customer Experience: How Technology Is Changing How Retailers Market, Communicate, and Interact

This session will explore the new marketing tools and technologies retailers are using to better impact their customer experience. Through case studies and examples, attendees will explore how digital signage, kiosks, in-store audio, smart shelves and mobile technologies are being integrated and delivered to drive sales and fuel profits.

The Keys to Creating Immersive, Integrated and Innovative Customer Experiences

From digital signage to interactive kiosks to mobile marketing, leading businesses are taking advantage of new technologies to enhance the customer experience. This session will discuss the key questions to ask, the key pitfalls to avoid, and the key components required to create powerful customer experiences. The session will look at trends driving the customer experience and how businesses are changing the way they market and communicate with customers both in-store and out.

Enhancing The Customer Experience: How Technology Is Changing How Retailers Market, Communicate, and Interact

This session will explore the new marketing tools and technologies retailers are using to better impact their customer experience. Through case studies and examples, attendees will explore how digital signage, kiosks, in-store audio, smart shelves and mobile technologies are being integrated and delivered to drive sales and fuel profits.

Show All +

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Author Appearance
  • Corporate Training

Fees

$5000 to $10000*Will consider certain engagements for no fee
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