Brian Winn
Professor Michigan State University
- East Lansing MI
Brian Winn is an expert in game design, digital game-based learning and interactive health communication.
Media
Biography
Industry Expertise
Areas of Expertise
Education
Michigan State University
M.S.
Computer Science
1995
University of Minnesota Duluth
B.S.
Computer Science
1993
News
Game Changer: MSU Game Design Ranks in Nation's Top 10
MSU Today online
2018-03-23
Expect to see budding game designers from across the country vying for the opportunity to study at Michigan State University. In its latest ranking of top game design programs, Princeton Review has MSU's program in the top ten not once, but twice.
Spartans Take on South by Southwest Conferences and Festivals
MSU Today online
2018-03-12
Michigan State University students and faculty are among the talent featured in South by Southwest, or SXSW, a series of conferences and festivals in Austin, Texas, that celebrates the merging of the interactive, film and music industries.
Game on: MSU Among Top Schools for Game Design
MSU Today online
2015-03-25
Michigan State University is among the best colleges in the nation to study game design, according to the Princeton Review.
In its just-published report, the Review ranks MSU No. 7 among undergraduate programs and No. 15 among graduate programs.
Journal Articles
Intergroup Competition in Exergames: Further Tests of the Köhler Effect
Games for health journalTayo Moss, Deborah L. Feltz, Norbert L. Kerr, Alan L. Smith, Brian Winn, and Benjamin D. Spencer
2018
Objective: We examined how competing with a software-generated partner (SGP) against another human/virtual partner team, in an exercise video game (exergame), affects individual motivation as measured by effort.
Introductory dialogue and the Köhler Effect in software-generated workout partners
Psychology of Sport and ExerciseStephen Samendinger, Samuel T. Forlenza, Brian Winn, Emery J. Max, Norbert L. Kerr, Karin A. Pfeiffer, Deborah L. Feltz
2017
This study explored the Köhler motivation gain effect utilizing adults and software-generated partners (SGPs) during an abdominal exercise regimen and compared the type of participant-SGP introductory dialogue as a moderator. The Köhler effect applies interdependent team dynamics in which group performance is dependent upon the weaker member. The third objective was to examine if this motivation paradigm would result in adverse consequences to secondary variables: exertion, enjoyment, and self-efficacy beliefs.
Potential Uses of Computer-Based Cognitive Rehabilitation Programs
Handbook of Applied Developmental Science in Sub-Saharan AfricaBryan Novak, Bruno Giordani, Michael Boivin, Brian Winn
2017
This chapter discusses the development and initial field trial of the latest prototype computerized cognitive rehabilitation training (CCRT) program developed by Michigan State University’s Games for Entertainment and Learning Lab. The Brain Powered Games (BPG) project is a computer game-based, rehabilitation program specifically designed for children in resource-poor communities, with an emphasis on children in sub-Saharan Africa. This chapter describes the different aspects of the current BPG prototype and how game theories such as digital game-based learning and game flow influenced the design. Details are presented about a playtest of the BPG prototype in a rural setting in Uganda, including observations about children’s general responses to the games, results of an initial pilot evaluation, and how those observations may affect future development.
