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Bruce E. Carter, Sr. - Church Mutual. Merrill, WI, US

Bruce E. Carter, Sr. Bruce E. Carter, Sr.

Assistant Vice President - Diversity and Inclusion | Church Mutual


Bruce is a long-time advocate of incorporating diversity and inclusion practices at the national and state levels.




Bruce E. Carter, Sr., director of diversity and inclusion at Church Mutual Insurance Company, S.I., provides unique perspective and broad learnings from his 30+ years of guiding organizations. His deep experience has informed development of best practices to build and strengthen diversity and inclusion, as well as human resources executive knowledge of developing recruiting, retainment and succession plans (his approaches were recognized by Human Resources Executive).

Bruce is a long-time advocate of incorporating diversity and inclusion practices at the national and state levels. Through his advocacy, he has cultivated a strong voice educating leaders and workplaces on the benefits of strategies and programs supporting greater diversity. He has served on the boards of the United Negro College Fund (UNCF) Dallas and the Campaign Cabinet for the United Way of Metropolitan Dallas. He is involved in several professional organizations, including the National Association of African Americans in Human Resources (NAAAHR) and the National Black MBA Association.

Bruce has developed long-term strategies for leadership teams surrounding diversity and inclusion. Those approaches include forging strong partnerships with diverse organizations, speaking to Church Mutual’s own African American Pastors Advisory Group for insights and advice and strengthening diversity among recruiting and retaining efforts.

Bruce received his bachelor’s degree in African American studies and history and a master’s degree in industrial relations from the University of Minnesota.

Expert Topics (4)

Diversity and inclusion – how companies can make meaningful progress

1. Need for leadership to develop long-term strategies that deliver results. 2. How to build organizational competency around diversity and inclusion. 3. Benefits of partnerships with diverse organizations (Church Mutual created an African American Pastors Advisory Group in 2019 to inform and shape organization’s approaches). 4. Preparing to recruit and support the diverse leaders of the future – including through connections with Historically Black Colleges and Universities.

How companies in rural areas, like North Central Wisconsin, can improve diversity and inclusion

1. Creating programs to support diverse recruitment efforts and retain those employees. Note: Bruce’s leadership selection and succession planning programs have been recognized by Human Resources Executive magazine as best practices. 2. How businesses benefit when they improve diversity and inclusion.

Ensuring diversity and inclusion efforts don’t get lost in time of pandemic

1. Tactics to continue vital conversations on diversity and inclusion, such as diversity series dialogues. 2. Ways to serve and support those impacted by systemic racism. 3. Why it’s important to prioritize diversity and inclusion efforts even in a work-from-home culture.

Best practices for church leaders working to advocate for diversity and inclusion within congregations

1. Insights gleaned from conversations with the African American Pastors Advisory Group to Church Mutual. 2. Top tips: build understanding about different cultures, and how best to serve them – among church leaders and in congregations.

Areas of Expertise (5)

Strengthening Diversity and Inclusion

Diversity and Inclusion Strategies

Diversity and Inclusion

How to Improve Diversity and Inclusion

Human Resources

Education (2)

University of Minnesota - Twin Cities: M.A., Industrial Relations

University of Minnesota - Twin Cities: B.A., History and African American Studies

Media Appearances (2)

Central Intercollegiate Athletic Association Basketball Tournament Half Time Interview

CIAA  tv

“Our values align with the Historically Black Colleges and Universities (HCBUs) and their athletes who have to do preparation, determination and perspiration.”

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UNCF receives $20,000 Gift from Church Mutual

GlobeNewswire  online


“We stand in unity with the black community and support efforts to end discrimination and injustice,” said Bruce E. Carter, Church Mutual’s director of diversity and inclusion. “Throughout our family of companies, we focus on diversity, inclusion and belonging to ensure all individuals are treated with dignity. We pledge to do more than just talk about inequality. We will work to end inequality through our words and actions, everywhere we go. We will lift up those who are hurting and pray that those who hate find love. We will continue to provide funding through our CM CARES foundation to organizations that are making a difference. To complement those gifts, we are making this donation to UNCF.”

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Bruce Carter on Inclusion and Diversity in Business Organizations