Bryan Pearson
Author of "The Loyalty Leap", President and CEO of LoyaltyOne
Toronto, ON, CANADA
Author of the bestselling book "The Loyalty Leap: Turning Customer Information Into Customer Intimacy"
Biography
With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert and author in the fields of enterprise loyalty and coalition marketing. As President of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he heads six global enterprises, leveraging the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences.
A sought-after speaker and author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy, Bryan has presented in North and South America, Europe and Asia at such well-known events as Loyalty World, Card Forum and the Economic Club of Canada. He also is a frequent speaker at conferences hosted by the Direct Marketing Association and the Canadian Marketing Association.
In 2012, Bryan was selected to be among SmartMoney’s “Power 30,” an annual list of leaders who shape worldwide economic currents and the consumer experience. He is often quoted by news outlets including: The Wall Street Journal, Forbes, BusinessWeek, the Los Angeles Times, the Vancouver Sun, the National Post, Globe and Mail, the Chicago Tribune, the Associated Press and MSNBC. He is a regular contributor to Fast Company, Retail Customer Experience, Customer Think, Creative Match and COLLOQUY.
The Loyalty Leap: Turning Customer Information into Customer Intimacy, was published in May 2012 by the Portfolio imprint of Penguin Group in both the US and Canada. The book draws on Pearson’s first-hand experience in building emotional loyalty in an information age, with insightful stories from the trenches of the data-gathering and marketing communications fields. The Loyalty Leap details strategies for building unwavering customer loyalty while also navigating the minefields of privacy. While other business books address customer service and data as the abstract fruit of technology, only The Loyalty Leap reveals how shopper data can be used as the cornerstone upon which to build intimate customer relationships, leading to profitable growth in the new era of marketing. For information, visit www.pearson4loyalty.com.
Industry Expertise (3)
Advertising/Marketing
Retail
Banking
Areas of Expertise (2)
Loyalty Marketing
Marketing
Affiliations (3)
- Canadian Marketing Association
- Direct Marketing Association
- American Marketing Association
Links (1)
Event Appearances (2)
Customer Data – Privacy, Profit and the New Paradigm
DMA2012 Las Vegas, NV
2012-10-13
Making The Loyalty Leap (keynote)
LEAD Marketing Conference Chicago IL
2012-10-01
Sample Talks (1)
The Loyalty Leap: Turning Customer Information Into Customer Intimacy
Bryan provides a sneak peak into the most effective use of data to create emotional loyalty. Drawing on 20 years of firsthand experience and research, Bryan will share his secrets to building customer intimacy in an information age while also navigating the minefields of privacy. From weathering the major forces that are altering marketing to empowering employees through customer data,Bryan provides the tools to make the Loyalty Leap. See full description at http://pearson4loyalty.com/speaki
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