Bryan Segal 
Senior Vice President | comScore
Toronto, ON, CANADA
Segal brings over 20 years of business development, operational acumen, and client relationship expertise to his role at comScore.
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Biography
Bryan Segal is a leader within Canada’s fast-growing media and technology sector, and a digital media veteran, having worked with many of the market’s leading broadcasters and marketers to develop advertising solutions within the increasingly complex media marketplace.
Segal brings over 20 years of business development, operational acumen, and client relationship expertise to his role at comScore. Most recently, he was CEO of Engagement Labs, an early-stage technology company that provided data-driven solutions for marketers to drive business results via social media. During his tenure, Segal help launched TotalSocial, the world’s first solution that integrates all consumer conversation both online and offline.
Prior to Engagement Labs, Segal spent the majority of his digital media career at comScore. As Vice President, he helped clients such as Bell Media, Rogers, Corus, Procter and Gamble, Walmart, TD Bank, Yellow Pages Group, Facebook, Google, Yahoo, GroupM, Publicis Groupe, Interpublic Group and Omnicom Media to develop data-based solutions to solve their business challenges and drive results. An industry leader, Segal is a Board Member of the IAB Canada and is a frequent speaker on technology and media across the country.
Industry Expertise (17)
Automotive
Advertising/Marketing
Banking
Consumer Electronics
Direct Marketing
Entertainment
Financial Services
Food and Beverages
Health and Wellness
Hospitality
Market Research
Media - Online
Public Relations and Communications
Retail
Social Media
Telecommunications
Travel and Tourism
Areas of Expertise (9)
Market Research
Audience Analysis
Media and Technology
Strategic Planning
Business Development
Digital Media
Client Relations
Executive Advisory
Business Operations
Education (1)
McGill University: B.A., Sociology, Statistics 1999
Affiliations (1)
- Board Member, IAB Canada: 2007 to present
Links (1)
Testimonials (3)
Andrew Robitaille, Regional Vice President | Adobe
Bryan is the winning combination of personality and substance. One can equally appreciate his data related jokes at an industry event, and valued perspective on the future of digital, media, and social networking. A great leader in the digital community.
Tomer Strolight, Past Colleague | Comscore
Bryan is one of the most responsive and responsible people I've ever worked with. He fulfils requests incredibly quickly (including after hours and on weekends) with expert knowledge and great service. In all the time I've known him, nobody has ever had a bad word to say about him.
Simon Rivard, Entrepreneur | Comscore
Responsive, professional, knowledgeable and cool are the best words to define Bryan. I’ve worked with him for the first time in 2006 and till then we are dealing together on a regular basis as MediaMetrix is a key partner of Canoe. Bryan have the ability to quickly understand our needs and always find a way to address them in a timely manner… giving us the impression that we are his most important client!
Media Appearances (5)
Authenticity is Key: Reaching the Gamer Demographic
Gaming Street online
2019-10-23
On the panel was Bryan Segal, senior vice president of Comscore, Adam Boyes, CEO of Iron Galaxy Studios (and former VP at PlayStation), and Adrian Montgomery, CEO of Enthusiast Gaming.
Election ads on WeChat posted by users: company
CBC online
2019-10-14
Platforms that publish in a language other than English or French must have more than 100,000 unique visitors from Canada each month to be subject to the law. Bryan Segal, senior vice-president of Comscore (which measures web traffic), said WeChat gets an average of 616,000 unique visitors in Canada per month.
Bryan Segal to take top post at ComScore
Media in Canada online
2018-09-21
ComScore Canada GM Brent Bernie has announced that he will step down from the company’s top post effective Jan. 1. Taking his place will be current VP of sales Bryan Segal. Segal has worked in digital media research and analytics for 18 years. He got his start with ComScore as a research analyst and, throughout the next 14 years, moved up in the company to eventually assume the role of vice president.
Canadian internet users looking more beyond Google and Facebook: report
Chilliwack Progress online
2018-03-08
Segal said he wasn’t surprised by Snapchat’s growth and “significant slice” of the market, given the app’s younger base of users. “The core population Snapchat goes after is a highly, highly digitized millennial audience that is severely app-focused … and they spend a lot of time (online),” he said.
Mobile devices almost double internet use
CBC Radio Canada online
2014-11-12
It's "extremely large" growth, which represents the impact that mobile has on the traditional digital world, according to comScore vice president of sales, Bryan Segal.
Event Appearances (2)
A Comprehensive View of the Video and Cross-Platform Consumer
Influence This Toronto
2019-11-13
Reaching The Gamer Demographic
Gaming Industry Summit Toronto, Ontario
2019-10-18
Articles (3)
The Coronavirus Pandemic’s Relationship to Online Behavioral Shifts in Canada
Comscore BlogBryan Segal
2020 This article is part of a series of insights that reveal a Canadian perspective on the impact of the COVID-19 pandemic on consumer behavior and significant audience shifts across digital platforms.
Understanding Media Consumption During the Coronavirus Pandemic in Canada
comScore BlogBryan Segal
2020 In the midst of the COVID-19 crisis, millions of Canadians are staying home and turning to their computers, smartphones, and tablets as a core source of news, information, education, and entertainment.
Coronavirus Crisis is Dramatically Impacting Digital Media Consumption in Canada
comScore BlogBryan Segal
2020 A Canadian perspective on Comscore’s ongoing special investigation into how the COVID-19 pandemic is leading to significant audience and consumer behaviour changes across digital platforms.
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