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Caitlin Notley - University of East Anglia. Norwich, , GB

Caitlin Notley Caitlin Notley

Professor of Addiction Sciences | University of East Anglia


Her research is into smoking cessation and in preventing relapses among smokers who are attempting to change their habits.







MYTH 1: 'Vaping is just as bad as smoking tobacco' MYTH 3: 'E-cigarettes are really dangerous to use' MYTH 2: 'Vaping is more addictive than tobacco' MYTH 4: 'Vaping encourages non-smokers to take up smoking'




Caitlin Notley is Professor of Addiction Sciences in the Norwich Medical School at UEA. Her research is into smoking cessation and in preventing relapses among smokers who are attempting to change their habits. She takes more of a long-term approach to balance out the traditional focus on immediate smoking cessation. Within this, she tends to work with vulnerable populations such as pregnant women and new mothers – aiming to create smoke-free homes (and leads the BabyBreathe project to tackle this). She is devising support methods to help the sustained efforts to avoid the temptation of smoking – for example, through a website and an app that can accompany interactive support from health professionals.

Caitlin has also explored the use of e-cigarettes – especially the behavioural aspects of e-cigarettes as an intervention to nicotine addiction. She works with the Cochrane Tobacco Addition Group, an international not-for-profit organisation that is dedicated to producing and disseminating up-to-date, accurate information about the effects of healthcare worldwide. She led a review on financial incentives for smoking cessation for this Group. She is a board member for the Society of Research on Nicotine and Tobacco and a member of the Action on Smoking in Health’s advisory council.

Areas of Expertise (5)

Smoking Cessation


Addiction Sciences


Relapses Among Smokers

Education (2)

University of East Anglia: Ph.D. 2003

University of East Anglia: B.Sc. 2000

Media Appearances (5)

Smokefree Norfolk Testing Free Vape Kits Scheme for Stop-Smoking Programs

Vaping Post  online


The UEA researchers are looking into the scheme, asking participants to give feedback about their experience and success rate. “Research shows that vaping is an effective method of quitting smoking when compared with nicotine replacement therapies like patches and gum, and e-cigarettes are now the most frequently chosen method of stop smoking support,” said Dr. Caitlin Notley, a Senior Lecturer at UEA’s Medical School leading the research and member of the Norfolk Tobacco Control Alliance.

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Could you take part in a Norwich coronavirus study?

Eastern Daily Press  online


Lead researcher Dr Caitlin Notley, from UEA’s Norwich Medical School, said: “People around the world have had to change their lifestyles very quickly in response to the COVID-19 pandemic.

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While a Real Epidemic Raged, the Surgeon General Was Spreading Misinformation About Masks and Vaping

Reason  online


There is zero evidence from anywhere in the world to support the claim Adams mooted. "There is no evidence that vaping increases the risk of infection or progression to severe conditions of COVID-19," says the University of East Anglia's Dr. Caitlin Notley.

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Vaping deaths: Why e-cigarettes may not be as bad as the headlines say

The Independent  online


Vaping has had a bad press recently with e-cigarettes linked to incidents of lung disease and death. But for smokers desperate to quit, the benefits far outweigh the risks, says Caitlin Notley.

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Smoking Relapse Less Likely Among Vapers: Study

HealthDay  online


"The difference is that for some vapers (in this study), the odd cigarette was thought of as being 'allowed.' For others, an unintentional cigarette made them even more determined to maintain abstinence in the future," said Notley, of the University of East Anglia in England.

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Articles (5)

OP63 ‘I don’t do it in front of the children; it’s the worst kept secret in the family’

J Epidemiol Community Health

2020 There is widespread concern about youth uptake of electronic cigarettes. Regulation and education campaigns exist which aim to protect children from initiating use, yet it is likely that children will be primarily influenced by the vaping/smoking behaviour of people in their immediate environment.

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User pathways of e‐cigarette use to support long term tobacco smoking relapse prevention: A qualitative analysis


2020 E‐cigarettes are the most popular consumer choice for support with smoking cessation in the UK. However, there are concerns that long‐term e‐cigarette use may sustain concurrent tobacco smoking or lead to relapse to smoking in ex‐smokers. We aimed to explore vaping trajectories, establishing e‐cigarette users’ perspectives on continued e‐cigarette use in relation to smoking relapse or abstinence.

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Identifying indirect impacts of the COVID pandemic: The C-19 health behaviour and wellbeing daily tracker study

University of Leicester

2020 Study summaryIn rapid response to the COVID-19 pandemic and the sweeping changes to healthcare and restrictions on daily living, we set up a mixed methods UK intensive longitudinal study to understand the impact on health behaviours and mental health/wellbeing.

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Healthcare professionals’ beliefs, attitudes, knowledge and behaviour around vaping in pregnancy and postpartum: A qualitative study

Nicotine & Tobacco Research

2020 Finding effective ways to help pregnant women quit smoking and maintain long-term abstinence is a public health priority. Electronic cigarettes (i.e., vaping) could be a suitable cessation tool in pregnancy for those who struggle to quit, however, healthcare professionals (HCP) must be informed about these devices to offer appropriate advice.

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Review: Delivering mental health support within schools and colleges – a thematic synthesis of barriers and facilitators to implementation of indicated psychological interventions for adolescents

Child and Adolescent Mental Health

2020 Increasing the role of schools and colleges in the provision of mental health services for young people has the potential to improve early intervention and access to treatment. We aimed to understand what factors influence the successful implementation of indicated psychological interventions within schools and colleges to help guide increased provision of mental health support within education settings.

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