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Biography
Carleen Carroll, APR, FCPRS is an accredited strategic communicator and government relations expert widely recognized for taking a 'big picture' approach to building lasting, trustworthy relationships through two way communications. Carleen has lead award winning teams and influenced direction in government, banking, consulting and the telecommunication industries. She is a subject matter expert in developing an organization's communications capacity from the ground up, in stakeholder relations and public consultation, and, in managing competing issues to develop public policy. Much of her work in strategic communication planning has been cited for "best practice" innovation.
Carleen is a sought after and acclaimed public speaker on the topics of delivering excellence in communications and public engagement. She is an active member of the CPRS Hamilton Chapter and is currently the Ontario regional examiner for the national Canadian Public Relations Society Accreditation in Public Relations designation.
Industry Expertise (7)
Government Relations
Government Administration
Social Media
Public Relations and Communications
Media - Print
Writing and Editing
Corporate Leadership
Areas of Expertise (8)
Strategic Communications Planning
Relationship Building With Stakeholders
Public Relations Best Practices
Brand Identity and Brand Management
Public Consultation and Community Engagement
Government Relations and Advocacy
Media and Presentation Coaching
Issues and Crisis Communications
Accomplishments (6)
Recipient - Mentorship Award (professional)
In 2011, Carleen was the recipient of the Canadian Public Relations Society Hamilton Mentorship Award.
Recipient - Award of Merit (professional)
In 2009, Carleen was the recipient of the Canadian Public Relations Society Hamilton Award of Merit for Writing.
Recipient - Pinnacle Award (professional)
In 2009, Carleen was the recipient of the Canadian Public Relations Society Hamilton Pinnacle Award for Communications Management and Social Marketing.
Recipient - Pinnacle Award (professional)
In 2007, Carleen was the recipient of the Canadian Public Relations Society Hamilton Pinnacle Award for Communications Management.
Recipient - CPRS Don Rennie Memorial Award (professional)
In 2011, Carleen was the recipient of the Canadian Public Relations Society Major Award for Excellence in Government Public Relations.
CPRS Award of Excellence (professional)
In 2003, Carleen was awarded the Canadian Public Relations Society Award of Excellence for Issues management for "Homeless in Halton: Building an Understanding". This project was also awarded a CPRS Toronto Ace Award in the crisis/issues management category.
Education (2)
The University of Western Ontario : MA, Journalism 1983
McGill University: Bachelor of Arts, English 1981
Affiliations (1)
- Canadian Public Relations Society
Event Appearances (2)
How To Successfully Incorporate Social Media Into A Comprehensive Strategic Communications Program Using A "Go Slow" Approach
6th Annual Municipal Communications Conference Toronto, Ontario
2011-11-28
Using Research to Set Priorities: A Business Case for Knowing
Canadian Association of Municipal Administrators Conference 2010 TBD
Sample Talks (3)
How trustworthy are you?
A unique perspective on this crucial business imperative, some direction on the role of the PR practitioner in driving ethical behaviours and practices, an actual tool for self-assessment, current data and recommendations for the practitioner and management, and a case.
Using Research to Set Priorities; A Business Case for Knowing
In this presentation, you will learn how research makes an organization more strategic and allows for better two way engagement with stakeholders.
Once it's out there, you can't get it back
A lighthearted but informative session will provide with tips, techniques and survival strategies and guiding principles for successful media relations.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
Social