Industry Expertise (3)
Corporate Leadership
Business Services
Advertising/Marketing
Areas of Expertise (3)
Demand Generation & Lead Management Strategy
Aligning Sales & Marketing to Win
Developing Leaders in Your Organization
Links (3)
Sample Talks (1)
A Process BAsed Approach to The Changing B2B Buyer
For organizations to thrive in today's B2B environment, they must adapt the traditional ways they market & sell to their buyer. Not only do companies need to engage their buyer along every stage of the buying cycle; they need to change their marketing and sales approach to maximize revenue.
