Caroline Kealey
Founder and Principal | Ingenium Communications
Ottawa, ON, CANADA
An internationally-recognized expert speaker and trainer in strategic communications and evaluation. Fluently bilingual in English & French
Biography
Designated as an IABC All Star and internationally recommended speaker, Caroline is an expert communications strategist, speaker, trainer, facilitator and author. She has provided stewardship for the company's growth since she founded the firm in 2001. Fluently bilingual, Caroline has over 20 years of experience in her field.
Caroline is the author of the Results Map Handbook: The Essential Guide to Strategic Communications Planning.
An authority in communications strategy design, Caroline has developed over 400 strategies for a range of clients in the public, association/not‐for‐profit and private sectors. She brings a unique blend of communications, marketing, evaluation and facilitation expertise to all client projects.
Caroline is a winner of a Top 40 Under 40 Award as well as several provincial and national awards for communications and marketing strategies. These include a first place Hygeia Award for Excellence in Health Communications and a 2010 IABC Excel Award for Crisis Communications, for her work on Canada's response to the Conficker C computer worm.
Her experience and insights into professional communications has led to an extensive practice in the area of training and workshop facilitation, including major international sessions delivered for the United Nations, Canada-US Task Forces and a range of global clients.
Industry Expertise (9)
Direct Marketing
Corporate Training
Education/Learning
Corporate Leadership
Management Consulting
Advertising/Marketing
Professional Training and Coaching
Social Media
Public Relations and Communications
Areas of Expertise (10)
Communications Leadership
Communications Evaluation
Issues Management
Stakeholder Communications and Mapping
Communications Strategy
Strategic Planning
Change Management
Internal Communications Training
Social Media Communications
Results-Based Management
Accomplishments (6)
IABC All-Star (professional)
Achieved the rank of All Star Speaker by the International Association of Business Communicators.
Finalist - Sara Kirke Award for Women Entrepreneurship (professional)
The Sara Kirke Award for Woman Entrepreneurship is presented to the woman who has shown the most outstanding technological innovation and corporate leadership -- leadership that has significantly expanded the frontiers of Canada's advanced technology industry. The purpose of the Award is to celebrate innovation, entrepreneurship and create positive role models for women.
Recipient - IABC Excel Award for Crisis Communications (professional)
The Excellence in Communication Leadership (EXCEL) Award, one of the highest honors IABC can bestow, recognizes a person who is not an IABC member but exhibits leadership in fostering excellent communication. These contributions include such achievements as initiating, directing, supporting or sustaining outstanding and effective communication programs.
Recipient - New Business of the Year Award (professional)
Recipient - 2007 Hygeia Award - First Place for Strategic Communications Planning (professional)
The Hygeia Awards honour outstanding pieces and accomplishments across Canada. The awards program encourages Canadian health care public relations professionals to strive to meet the highest standards in their communications work, regardless of size, resources or location of their place of employment. There are nine award categories.
Recipient - Top 40 Under 40 Award (professional)
Established in 1995, Canada’s Top 40 Under 40 celebrates the achievements of Canadians who were under the age of 40. The 25 members of an independent advisory board, who work in a wide variety of fields, choose the honorees from about 1,100 nominees through a selection process based on five criteria: vision and leadership; innovation and achievement; impact; growth and development strategy; and community involvement and contribution.
Education (2)
Carleton University: B.A. (Highest Honours), Communications
Carleton University: M.A., Canadian Politics and Political Philosophy 1994
Affiliations (1)
- IABC
Links (3)
Event Appearances (11)
Social Media Communications Planning and Guidelines
The Conference Board of Canada - Public Sector Social Media Conference Ottawa
Your Intranet Won't Save You
Federated Press Intranet Conference Ottawa
2011-12-13
Issue Management: Strategies that Work
IABC World Conference Chicago
2012-06-24
International Association of Business Communicators World Conference
International Association of Business Communicators World Conference San Diego
2011-06-12
International Association of Business Communicators Workshop
Communications Strategy Workshop Montreal
2010-11-10
International Association of Business Communicators World Conference
International Association of Business Communicators World Conference San Diego
2011-06-12
Results Map Marketing and Communications Strategy Lab
MARCOM Professional Development Annual Forum Ottawa, Ontario
2012-05-14
Communications Evaluation: Cost effective ways to measure
MARCOM Professional Development Annual Forum Ottawa, Ontario
2012-05-16
Evaluation Boot Camp
International Association of Business Communicators Workshop Ottawa, Ontario
2011-03-22
The 10 Most Powerful Questions in Strategic Communications
Government of Canada 2012 Communicators' Learning Summit Ottawa, Ontario
2012-01-18
The Communications Strategy Lab
International Association of Business Communicators Event Series Ottawa, Ontario
2011-11-02
Sample Talks (3)
Government of Canada 2012 Communicators' Learning Summit
One of the most under-recognized ways for communicators to add unique value is by asking insightful questions. Learn the 10 most powerful questions in strategic communications that consistently generate breakthrough results for organizations. Gain new skills in providing strategic advice through the use of these simple ut powerful questions that immediately contribute clarity, focus and innovation to communications activities.
Results Map Marketing and Communications Strategy Lab
There has never been a more compelling time for communicators and marketers to deliver & measure value. This workshop introduces a breakthrough methodology to do just that. The Results Map is an innovative program that helps communicators and marketers build capacity in strategic planning and evaluation. This hands-on workshop provides participants with the opportunity to work on their own case studies and work through a powerful process to design a strategic plan focused on measurable outcomes.
Strategic Communications Planning: Focus on Social Media
In this presentation, Caroline Kealey shares a step-by-step strategy focused on results that can be applied to your social media initiatives. The discussion includes the pros and cons of available social media applications, how to apply the lessons you’ve learned in conventional media, and how to succeed in an environment full of new opportunities and unique challenges and risks.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
Social