Caroline Kealey

Founder and Principal Ingenium Communications

  • Ottawa ON

An internationally-recognized expert speaker and trainer in strategic communications and evaluation. Fluently bilingual in English & French

Contact

Social

Biography

Designated as an IABC All Star and internationally recommended speaker, Caroline is an expert communications strategist, speaker, trainer, facilitator and author. She has provided stewardship for the company's growth since she founded the firm in 2001. Fluently bilingual, Caroline has over 20 years of experience in her field.

Caroline is the author of the Results Map Handbook: The Essential Guide to Strategic Communications Planning.

An authority in communications strategy design, Caroline has developed over 400 strategies for a range of clients in the public, association/not‐for‐profit and private sectors. She brings a unique blend of communications, marketing, evaluation and facilitation expertise to all client projects.

Caroline is a winner of a Top 40 Under 40 Award as well as several provincial and national awards for communications and marketing strategies. These include a first place Hygeia Award for Excellence in Health Communications and a 2010 IABC Excel Award for Crisis Communications, for her work on Canada's response to the Conficker C computer worm.

Her experience and insights into professional communications has led to an extensive practice in the area of training and workshop facilitation, including major international sessions delivered for the United Nations, Canada-US Task Forces and a range of global clients.

Industry Expertise

Professional Training and Coaching
Social Media
Public Relations and Communications
Direct Marketing
Corporate Training
Education/Learning
Corporate Leadership
Management Consulting
Advertising/Marketing

Areas of Expertise

Communications Strategy
Strategic Planning
Change Management
Internal Communications Training
Social Media Communications
Results-Based Management
Communications Leadership
Communications Evaluation
Issues Management
Stakeholder Communications and Mapping

Accomplishments

Finalist - Sara Kirke Award for Women Entrepreneurship

The Sara Kirke Award for Woman Entrepreneurship is presented to the woman who has shown the most outstanding technological innovation and corporate leadership -- leadership that has significantly expanded the frontiers of Canada's advanced technology industry. The purpose of the Award is to celebrate innovation, entrepreneurship and create positive role models for women.

Recipient - IABC Excel Award for Crisis Communications

The Excellence in Communication Leadership (EXCEL) Award, one of the highest honors IABC can bestow, recognizes a person who is not an IABC member but exhibits leadership in fostering excellent communication. These contributions include such achievements as initiating, directing, supporting or sustaining outstanding and effective communication programs.

Recipient - New Business of the Year Award

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Education

Carleton University

B.A. (Highest Honours)

Communications

Carleton University

M.A.

Canadian Politics and Political Philosophy

1994

Affiliations

  • IABC

Event Appearances

Issue Management: Strategies that Work

IABC World Conference  Chicago

2012-06-24

International Association of Business Communicators World Conference

International Association of Business Communicators World Conference  San Diego

2011-06-12

International Association of Business Communicators Workshop

Communications Strategy Workshop  Montreal

2010-11-10

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Sample Talks

Government of Canada 2012 Communicators' Learning Summit

One of the most under-recognized ways for communicators to add unique value is by asking insightful questions. Learn the 10 most powerful questions in strategic communications that consistently generate breakthrough results for organizations.
Gain new skills in providing strategic advice through the use of these simple ut powerful questions that immediately contribute clarity, focus and innovation to communications activities.

Results Map Marketing and Communications Strategy Lab

There has never been a more compelling time for communicators and marketers to deliver & measure value. This workshop introduces a breakthrough methodology to do just that. The Results Map is an innovative program that helps communicators and marketers build capacity in strategic planning and evaluation. This hands-on workshop provides participants with the opportunity to work on their own case studies and work through a powerful process to design a strategic plan focused on measurable outcomes.

Strategic Communications Planning: Focus on Social Media

In this presentation, Caroline Kealey shares a step-by-step strategy focused on results that can be applied to your social media initiatives. The discussion includes the pros and cons of available social media applications, how to apply the lessons you’ve learned in conventional media, and how to succeed in an environment full of new opportunities and unique challenges and risks.

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance

Fees

$10000 to $20000*Will consider certain engagements for no fee
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