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Caroline Mallan - Charities Aid Foundation. London, , GB

Caroline Mallan Caroline Mallan

Head of External Affairs | Charities Aid Foundation


As Head of External Affairs, Caroline Mallan leads the Charities Aid Foundation's political, media and wider charitable sector outreach.





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The great Covid bounce back for Charities? Building better relationships between PRs and journalists




Caroline Mallan is the head of external affairs at the Charities Aid Foundation, where she oversees research and policy work as well as CAF’s media positioning as a leading voice among charities. Frequently called upon to speak to the current challenges and many successes of the UK’s not-for-profit sector, Caroline draws upon the Charities Aid Foundation’s unique expertise and research insights to help inform the media, political leaders, and industry colleagues about the state of the sector.

Caroline joined CAF in 2019 to help the charity grow its giving and its good name in the UK and internationally. CAF is the UK's fourth largest charity, advocating for philanthropy in all its forms, helping businesses build new purpose into their corporate strategies, and offering fully-regulated financial services and products – including everyday banking – to charities. Alongside her other responsibilities, Caroline works to increase awareness of the contribution of these charities and social enterprises to the wider public discourse and collaborates with domestic as well as international partners to ensure their work is reflected in CAF’s sector-leading research.

Prior to joining CAF, Caroline spent several years working as a journalist in London with the BBC and as a political reporter at newspapers in her native Canada. She is a communications expert with high-level political experience in international diplomacy and philanthropy.

Outside of work, Caroline is also an engaged volunteer. Her volunteering includes a jurist role with the Royal Television Society; offering career support for young women; and participating in a local neighbourhood safety programme.

Industry Expertise (1)


Areas of Expertise (5)

Charitable Giving


Corporate Social Responsibility

Global Giving Intentions


Education (1)

Carlton University: B.A., Journalism

Volunteer Experience (3)

Royal Television Society

Juror: RTS Journalism Awards for Current Affairs - International programme.

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Young Women's Trust

Volunteer: Young Women's Trust.

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Charity Film Awards

Volunteer Judge: Charity Film Awards, 2019-Present.

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Media Appearances (7)

You and Yours

BBC Radio 4  


Omicron Economy, Pet First Aid and Inventing Board Games

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Covid financial crisis leaves charities having to ration services

The Telegraph  online


Charities Aid Foundation has warned that the shuttering of smaller charities will impact larger ones...

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How To Give It In 2020

Financial Times  online


In the UK, donations increased, totalling £5.4bn – £800m more than during the same period in 2019. “That’s a giving level that we would usually see around Christmas,” says Caroline Mallan, head of external affairs at the Charities Aid Foundation (CAF), which commissioned the research from YouGov...

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How you can help cash-strapped charities keep up and running

The Guardian  online


“During the lockdown, giving levels by individuals resembled levels that we would normally see in November and December – peak giving months. Those who could give, did so – that’s welcome good news,” says Caroline Mallan of CAF...

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Tetra Pak couple pledge £10million 'lifeline' to bailout charities during the coronavirus crisis

Daily Mail  online


Caroline Mallan, of the Charities Aid Foundation, said: ‘We have seen first-hand just how many charities are at risk of closing their doors and not being there for the people and causes that they support...

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How to support good causes this Christmas with little effort - including a nifty tool that donates percentage of your online shop to charity...

This Is Money  online


According to Caroline Mallan, of the Charities Aid Foundation, shoppers looking to make sure that their purchases also give charities a much-needed boost at this time of year are spoilt for choice....

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How To Give It in 2020

Financial Times  online


“That’s a giving level that we would usually see around Christmas,” says Caroline Mallan, head of external affairs at the Charities Aid Foundation (CAF), which commissioned the research from YouGov...

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