Catherine Cook

Founder MyYearbook

  • New Hope PA

Young entrepreneur and experienced social media speaker

Contact

Media

Social

Biography

Catherine co-founded myYearbook with her brother Dave in 2005 when she was 15.

Catherine is instrumental to myYearbook's growth and conceiving of the next popular features for the site. She is responsible for some of the most important applications on myYearbook, including Causes and Battles. She is dedicated to making myYearbook more engaging and helping build new features to make myYearbook the best place to meet new people.

Catherine has been reported on extensively in CNBC, MTV, ABC News, Fox News, CosmoGIRL, BusinessWeek, the San Francisco Chronicle, and CBS. She has spoken at a number of high profile conferences, including the Foursquare conference, and spoken at events as guests of professors at Princeton University, Boston College, and Georgetown University. Catherine graduated Georgetown University in 2011.

Industry Expertise

Social Media
Internet
Women
Computer Gaming

Areas of Expertise

Female Entrepreneurship
Young Entrepreneur
Social Media Marketing
Synchronous Gaming
Monetizing Mobile

Accomplishments

Social Media Star

Social Media Society Social Media Star

Ernst and Young Entrepreneur of the Year Regional Award Winner (2011)

Education

Georgetown University

BSBA

Marketing, Operations and Information Management

2011

Links

Event Appearances

Title

Foursquare  NY, NY

2007-11-06

Student Entrepreneurship

Georgetown University Lecture  Washington, DC

2011-09-21

Title

Fortune's iMeme  San Francisco, CA

2007-07-12

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Sample Talks

Rise of Synchronous Gaming

Most social games are asynchronous and users don't play live with other players. At the moment, social networks like Facebook have the wrong social graph for synchronous games. Users simply don't have enough friends to find someone ready to play a game with them in real-time -- but in an open social graph they do. The next innovative trend in social gaming will likely be synchronous games. Answering the questions that matter most: How will they be optimized for retention, time spent, and for human interaction instead of exploiting viral channels? What are the monetization opportunities for advertisers and 3rd party developers through the creation of viral channels and use of virtual currency?

Style

Availability

  • Keynote
  • Panelist