Catherine Cook
Founder | MyYearbook
New Hope, PA, UNITED STATES
Young entrepreneur and experienced social media speaker
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Biography
Catherine co-founded myYearbook with her brother Dave in 2005 when she was 15.
Catherine is instrumental to myYearbook's growth and conceiving of the next popular features for the site. She is responsible for some of the most important applications on myYearbook, including Causes and Battles. She is dedicated to making myYearbook more engaging and helping build new features to make myYearbook the best place to meet new people.
Catherine has been reported on extensively in CNBC, MTV, ABC News, Fox News, CosmoGIRL, BusinessWeek, the San Francisco Chronicle, and CBS. She has spoken at a number of high profile conferences, including the Foursquare conference, and spoken at events as guests of professors at Princeton University, Boston College, and Georgetown University. Catherine graduated Georgetown University in 2011.
Industry Expertise (4)
Social Media
Internet
Women
Computer Gaming
Areas of Expertise (5)
Synchronous Gaming
Monetizing Mobile
Female Entrepreneurship
Young Entrepreneur
Social Media Marketing
Accomplishments (2)
Social Media Star (professional)
Social Media Society Social Media Star
Ernst and Young Entrepreneur of the Year Regional Award Winner (2011) (professional)
Education (1)
Georgetown University: BSBA, Marketing, Operations and Information Management 2011
Links (1)
Event Appearances (14)
Title
Foursquare NY, NY
2007-11-06
Student Entrepreneurship
Georgetown University Lecture Washington, DC
2011-09-21
Title
Fortune's iMeme San Francisco, CA
2007-07-12
Girl's in Entrepreneurhsip
Girls Inc. Conference Berkshires, MA
2011-09-15
The Future is Synchronous Games
Kid, Youth, and Parent Power Lake Buena Vista, FL
2011-04-26
Monetizing Synchronous Games
East Coast Games Raleigh, NC
2011-04-13
Title
Teens Plugged In Palo Alto, CA
2009-05-13
Title
Sunrise 2008 (Sun Microsystems event) Honolulu, HI
2008-10-28
Title
Time Warner Global Leadership Meeting Miami, FL
2007-11-29
Title
Boston College Lecture Boston, MA
2007-10-10
Rise of the Prosumer
World Knowledge Forum Seoul, South Korea
2007-10-18
Where Do We Go From Here? The Future of Mobile Monetization
Internet Summit Raleigh, NC
2011-11-16
Title
YPulse National Conference San Francisco, CA
2008-07-14
The Future is Synchronous Games
Digital East Tyson's Corner, VA
2011-09-28
Sample Talks (1)
Rise of Synchronous Gaming
Most social games are asynchronous and users don't play live with other players. At the moment, social networks like Facebook have the wrong social graph for synchronous games. Users simply don't have enough friends to find someone ready to play a game with them in real-time -- but in an open social graph they do. The next innovative trend in social gaming will likely be synchronous games. Answering the questions that matter most: How will they be optimized for retention, time spent, and for human interaction instead of exploiting viral channels? What are the monetization opportunities for advertisers and 3rd party developers through the creation of viral channels and use of virtual currency?
Style
Availability
- Keynote
- Panelist
Social