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Catherine Juon - Beyond Startup, LLC. Ann Arbor, MI, US

Catherine Juon Catherine Juon

Beyond Startup, LLC


Passionate about helping companies grow with online marketing



Catherine Juon is a communications and growth strategist, based in the Greater Detroit area.

Involved in online marketing since the pre-Google days, Catherine knows first-hand the transformative power of the web for business. An insatiable entrepreneur, she most recently grew and sold Pure Visibility, a Google partner specializing in complex search engine optimization and paid search management, primarily for long-sales cycle organizations.

Recognized by Search Marketing Standard Magazine as one of the top women in Search Marketing, Catherine is passionate about helping companies grow online. In particular, she enjoys translating complex manufacturing and life science technologies to the web. These days, that's often accomplished by utilizing tools like HubSpot to create scalable systems for online marketing and sales.

Helping companies understand the ecosystem for selling online is another significant area of Catherine’s work. To this end, she partnered with Pearson to publish the book “Internet Marketing Start to Finish”, creating the first comprehensive handbook on internet marketing.

A traveller at heart, Catherine met her husband while studying in Russia. (He’s a fellow American.) 20 years later they continue exploring with their two sons and spending as much time as possible on Michigan’s beautiful beaches. You won’t often find Catherine lounging on the shore though - more likely she’ll be on a bike or in a wetsuit training for her next triathlon.

Industry Expertise (3)

Business Services



Areas of Expertise (12)

Second Stage Companies


Inbound Marketing


Growth Hacking

Scalable Sales & Marketing

Online Marketing

Online Sales

Online Advertising

Women in Business

Internet Marketing


Accomplishments (2)

Women of Search Marketing, by Search Marketing Standard magazine (professional)


"The Fall 2011 edition of SM Standard is a very special issue, dedicated to the Women of Internet Marketing. There are many, many incredibly talented women involved in marketing on the web, and with this issue, we decided to highlight some of them (12) by having the entire issue written by female authors! It was great fun putting this issue together thanks to a wonderful group of women who were enthusiastic about appearing in this extraordinary showcase issue."

Author, Internet Marketing Start-to-Finish, Pearson (professional)


"This is a must-read for anyone who wants clarity in the complicated world of online marketing. This is an excellent work informed by deep experience in the Internet marketing arena." —Terry Oprea

Education (1)

Buena Vista Unversity: B.A., Mass Communication 1993

Affiliations (2)

  • Women Presidents' Organization (WPO)
  • Small Giants International

Event Appearances (1)

Secrets of Second Stage

Women Entrepreneurs of America, Inc.  Bizdom U.




  • Keynote
  • Panelist
  • Workshop Leader
  • Author Appearance
  • Corporate Training


500 to 5000