Charles Cohon is CEO and President of the non-profit Manufacturers' Agents National Association (MANA). MANA's 3,000+ member companies use MANA's resources to create and sustain relationships between outsourced sales force companies and the manufacturers that use those sales forces.
Cohon earned an MBA with honors and with concentrations in strategic management and entrepreneurship from the University of Chicago Booth School of Business, where he currently serves on the admissions committee.
He founded thriving rep company Prime Devices Corporation in 1984, and has been featured in numerous articles in magazines like Selling Power, Sales & Marketing Management, and CRM Magazine.
Industry Expertise (2)
Areas of Expertise (1)
Creating Thriving Relationships Between Manufacturers and Manufacturers' Agents
"The Sales Force," Manufacturers’ Agents National Association, 2004
University of Chicago Booth School of Business: MBA, Concentrations in Entrepreneurship and Strategic Management 2005
- University of Chicago Booth School of Business
Sample Talks (1)
Thriving With Manufacturers’ Reps
Savvy sales managers know the truth about working with manufacturers’ reps: ”It’s not just business, it’s personal.” Although many sales managers think of reps as ”coin operated – they send orders and we send commissions” many of rep sales forces’ key motivators are not financial. In this session you will learn about low-cost and no-cost practices and programs that will earn you more of your reps’ mind share so they will bring you more orders.
- Workshop Leader