Myounghee (Chloe) Moon joined LMU Department of Marketing in fall 2022. Chloe earned a Ph.D. in marketing from University of California, Riverside, an M.S. in integrated marketing communications from Northwestern University and a B.B.A. in business administration from Ewha Womans University (South Korea). Moon’s research has focused on modeling the impact of new technology-enabled channels on product manufacturers and consumers, applying industrial organization and econometrics methods. Her doctoral research examined the effect of ride-sharing platforms on automobile manufacturers and consumer’s vehicle purchase decisions. Moon taught database marketing and services marketing at UCR before joining LMU. Prior to her academic career, she worked as a marketing manager for an e-commerce company in South Korea.