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Chloe Moon, Ph.D. - Loyola Marymount University. Los Angeles, CA, US

Chloe Moon, Ph.D.

Assistant Professor of Marketing, College of Business Administration | Loyola Marymount University



Myounghee (Chloe) Moon joined LMU Department of Marketing in fall 2022. Chloe earned a Ph.D. in marketing from University of California, Riverside, an M.S. in integrated marketing communications from Northwestern University and a B.B.A. in business administration from Ewha Womans University (South Korea). Moon’s research has focused on modeling the impact of new technology-enabled channels on product manufacturers and consumers, applying industrial organization and econometrics methods. Her doctoral research examined the effect of ride-sharing platforms on automobile manufacturers and consumer’s vehicle purchase decisions. Moon taught database marketing and services marketing at UCR before joining LMU. Prior to her academic career, she worked as a marketing manager for an e-commerce company in South Korea.

Education (3)

University of California, Riverside: Ph.D., Marketing

Northwestern University: M.S., Integrated Marketing Communications

Ewha Womans University (Seoul, Korea): B.B.A., Business Administration

Areas of Expertise (5)

Big Data & Analytics

Global Marketing

Digital Marketing

Marketing Strategy

Social Media