Chris Brogan
President Human Business Works
- Amesbury MA
NY Times Best Selling Author, Social Media expert/blogger, & named one of the top 10 most influential social media experts by Forbes.
Media
Social
Biography
Human Business Works is dedicated to helping companies improve customer acquisition and community nurturing. When we say that, we mean that we intend to help companies do business with people in new and better ways online. We accomplish this by working on customer acquisition and community nurturing programs, delivered to our clients through either in-person education and speaking, via our online training programs, or with the help of our consulting services and content project teams.
Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.
He has 16 years of enterprise telecommunications and wireless experience prior to all this.
Chris speaks on topics such as social media in the enterprise, second circle technologies, which Internet technologies businesses should consider adopting, why video online matters to your business, and much more. He has worked with countless companies to help with marketing, business strategy, communications, and more.
Industry Expertise
Areas of Expertise
Accomplishments
Co-Founder of Third Tribe Marketing
Third Tribe Marketing is an online forum for marketers interested in approaches and tactics around online marketing. If one tribe are the scammy/spammy Internet marketers, and another tribe are the kumbaya marketers who don't really ask for the sale, Third Tribe is somewhere in the middle. We look for ways to execute effective marketing (both for larger companies and for smaller organizations).
Entrepreneur in Residence
CrossTech Ventures is a boutique venture investment firm. Unlike traditional venture investment firms, we invest human capital and expertise into a business. We partner with our entrepreneurs to position them in the best possible way for success by providing guidance, back-office support, IT and development support, and sales and marketing expertise.
Our leadership team has extensive experience in new industries, launching and growing successful businesses, and buying and selling businesses.
Co-Author – Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, you'll learn how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.
Author – Google+ for Business: How Google's Social Network Changes Everything
In this book, top social media consultant and Google+ early adopter Chris Brogan shows businesspeople how to leverage its immense potential. This friendly, conversational, business-savvy guide helps businesspeople identify where Google+ is most likely to offer them value, avoid missteps and wasted energy, and get results fast. Brogan guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and a whole lot more.
Author – Social Media 101: Tactics and Tips to Develop Your Business Online
In Social Media 101, social media expert Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business.
Event Appearances
Keynote Speaker
Automotive Service and Repair Week Orlando, Florida
2011-10-06
The Serendipity Engine
Web 2 Expo New York
2009-11-16
Keynote Speaker
BlogWorld & New Media Expo Los Angeles
2011-11-03
Keynote Speaker
B2B Marketing Europe 2010 Berlin, Germany
2010-12-01
Keynote Speaker
Coldwell Banker Generation Blue Conference Las Vegas
2011-03-14
Keynote Speaker
Disney Social Media Moms Conference Walt Disney World, Florida
2011-03-18
Keynote Speaker
Maine Association of Broadcasters Conference Maine
2011-09-09
Building an Online Community
SOBCon Chicago 2012 Chicago, Illinois
2012-05-05
Keynote Speaker – Cultivating Visibility: How to Amplify the Human Digital Channel
Inbound Marketing Summit New York City New York City
2012-02-28
Panel Moderator – 5 Years of Inbound Marketing: What We've Learned and What is Ahead
Inbound Marketing Summit New York City New York City
2012-02-29
Keynote Speaker: Harness The Power Of Social Media
Entrepreneur Growth Conference 2012 Long Beach, California
2012-01-11
Keynote Speaker: Google+ for Business
Social Media Camp Victoria, British Columbia
2012-06-08
Keynote Speaker – Cultivating Visibility: How PR Professionals Can Amplify the Human Digital Channel for Their Clients
PRSA 2011 International Conference Orlando, Florida
2011-10-18
Google+ for Business
Inbound Marketing Summit Boston, Massachusetts
2011-09-14
Keynote Speaker: The Next Evolution of Personal Social Networks
Inbound Marketing Summit San Francisco, California
2012-06-12
Online Social Presence in the World of Pharma
Social Media in Pharma Summit 2011 Webinar
2011-07-28
Keynote Speaker: Fitting Community Engagement Into Your Event Design
EventCamp Chicago Chicago, Illinois
2011-02-12
Dominating Your Niche With Blogger Outreach
Affiliate Summit West 2011 Las Vegas, Nevada
2011-01-09
Keynote Speaker: Google+ for Business
InfusionCon 2012 Phoenix, Arizona
2012-04-03
Keynote Speaker
JCCs of North America Biennial New Orleans
2012-05-09
Keynote Speaker
Silverpop Amplify Customer Conference Atlanta, Georgia
2012-05-18
Keynote Speaker: Social Media ROI
eMetrics Marketing Optimization Summit Chicago, Illinois
2012-06-26
Keynote Speaker
Social Media World Forum Europe London, England
2012-03-27
Google+ for Business: How Google's Social Network Changes Everything
Social Media Success Summit 2012 Webinar
2012-05-02
Keynote Speaker – Touch: The Vital Importance of Bringing Human Interactions Into Your Digital Business
Agents of Change Digital Marketing Conference Portland, Maine
2012-09-14
Sample Talks
CULTIVATING VISIBILITY: HOW TO AMPLIFY THE HUMAN DIGITAL CHANNEL
You’ve invested time and money into your website, which serves as the online representation of your shop. You’ve been told that you should have a Twitter account and that you should be on Facebook, but what does that all do for you?
Learn how to become the ultimate digital shopkeeper by understanding how to use social software to build relationships with your prospects and your customers. Learn how to earn leverage from your community, by cultivating two-way loyalty and earning referrals.
THE FRONTIER IS NOW: HOW TO MAKE WORK AND BUILD BUSINESS
Telling you that the Internet has changed things won’t stun you. You’ve seen it. Netflix, Amazon, Zappos, Groupon. You know all the stories. But there are small business solutions you could use to make more work, to build more business, to get more sales. Tweeting out coupons isn’t the future. Building relationships and investing in delivering human-minded business is now. This won’t be theory. We’re here to talk action, execution, and your next steps to success.
GOOGLE+ FOR BUSINESS
Google+ is the new social network launched by the #1 search engine in the world, Google, and it changes everything! Why? Because Google (the search engine) indexes public posts on Google+ (the social network) rather quickly, and it seeks out social interactions and links shared within that social network to sites like yours. Google+ is built with collaboration in mind. There are several technologies available for free inside of this social network that you’re paying for elsewhere.
TOUCH: THE VITAL IMPORTANCE OF BRINGING HUMAN INTERACTIONS INTO YOUR DIGITAL BUSINESS EXPERIENCE
Who cares what you’ve spent on your marketing campaign, if your customers don’t feel the same when they experience the actual thing? How often do you contact and interact with existing customers, simply to ensure they’re continued satisfaction? How much of this is on the web? What good is your Twitter profile if you can’t please a guest standing in your store? Join Chris Brogan in an engaging and passionate dive into what comes next for improving your company for the coming years.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
