
Chris Houchens
Marketing Raconteur and Writer ShotgunConcepts.com
- Bowling Green KY
Marketing expert + author offering a common sense look at the place where marketing, media, and life collide.
Social
Biography
Chris’ signature business book is 2010’s Brand Zeitgeist, which is a primer of the fundamentals of branding and offers lessons on how organizations can use the fundamentals of human nature to develop a brand strategy. Chris is a prolific author whose books have dealt with topics such as advertising, blogging, and healthcare marketing. He’s even written a book about vegetable gardening!
Chris has been blogging since 2005 at ShotgunConcepts.com where he takes a unique, sometimes funny, and common sense look at the place where marketing, media, and life collide.
Chris Houchens is a dynamic professional speaker who has provided keynotes & seminars for businesses and organizations worldwide at conventions, trade shows, company retreats & business meetings. His talks are centered on many aspects of marketing, advertising, branding, social media, sales leadership, and customer service.
Read Chris’ blog and find out more about his writing and speaking at ChrisHouchens.com or connect with Chris at twitter.com/shotgunconcepts or at facebook.com/shotgunconcepts
Industry Expertise
Areas of Expertise
Testimonials
Director of Franchising
Good Feet Annual Convention
Can’t thank you enough for your phenomenal presentation at our annual convention. The information contained in your presentation was the most “usable” information our franchisees received this year! Most importantly, your presentation was not a sales pitch—it was practical, excellent information delivered in an entertaining, informative way. Time after time, our post convention survey forms listed you as one of the biggest highlights of the week.Thanks again Chris!!!
Executive Vice President of Club Services
American Advertising Federation
Our Executive Directors thought your presentation was outstanding and you successfully taught them so many important tools and ideas. So thank you for putting together a great seminar.
Event Appearances
Healthcare Marketing 101
APMA Young Physicians Institute Nashville, TN
2013-04-12
Fundamentals of Marketing a Non-Profit Organization
Datafutures Carescope UGM10 Gatlinburg, TN
2010-11-30
Sample Talks
Top-of-Mind Branding | Developing a Winning Brand Strategy
Unfortunately, the concept of ‘branding’ has been diluted into meaningless business jargon. However, your brand is your organization’s most important asset. This session focuses on the importance of developing and maintaining a brand for marketing supremacy.
■What a brand is (and is not)
■How branding fits into an overall marketing strategy
■The 3 essential elements in brand strategy
■Developing a brand online and in social media
■Tracking and evaluating the ROI of branding efforts
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
- Corporate Training