Chris Janiszewski
Chair | University of Florida
Gainesville, FL, UNITED STATES
Chris Janiszewski is an expert in branding, price perception, consumer learning and perceived value.
Biography
Chris Janiszewski is an expert in branding, price perception, consumer learning and perceived value. He is the Russell Berrie Eminent Scholar Chair in the Warrington College of Business.
Areas of Expertise (5)
Consumer Learning
Price Perception
Perceived Value
Branding
Business
Media Appearances (3)
Store display psychology: Why you end up buying things near sale items
CU Boulder Today online
2023-06-27
Consumers may not take notice as they stock up on hot dogs and related condiments ahead of the July 4 holiday, but new research suggests the placement of these products in grocery store displays can be highly orchestrated to influence your buying decisions. A sale on Ball Park Franks, for example, might draw your attention to some neighboring spicy chicken sausages or even veggie dogs if you’re so inclined—but these items aren’t on sale.
Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance
American Marketing Association online
2023-01-03
Brands are constantly updating their visual identities. Intel recently went through its third visual brand identity refresh in half a century, and its new logo has iconic symmetry, balance, and proportion. The underlying geometry is apparent in the design. Could visual design characteristics influence consumers’ perceptions about the brand? In a new Journal of Marketing article, we find that a sense of order and structure can reinforce claims about a brand’s utilitarian benefits.
Science says there’s a reason we can’t stop eating salted caramel
SBS Food online
2021-03-11
Dr Cammy Crolic, an associate professor of marketing at Britain’s Oxford University, and Chris Janiszewski, from the University of Florida, put their theories about why this happens to the test in a series of studies. The subjects chowed down on a variety of foods and drinks – including salted caramel pretzel pieces, taco-flavoured corn chips and a multi-fruit juice.
Articles (5)
Linking Thought and Behavior: Evidence for Process—Mode of Expression Congruence Effects
Journal of Consumer PsychologyLuke Nowlan, et al.
2021-04-19
Prior research suggests that the influence of marketing cues on consumers’ behavior can occur as a result of either system 1 processes or system 2 processes. We demonstrate that how people express a behavior can influence whether the behavior reflects predominantly system 1 or system 2 processing. Specifically, we propose a process—mode of expression congruence effect, whereby less deliberate behaviors are relatively more sensitive to system 1 processing.
A Recipe for Honest Consumer Research
SSRNStijn MJ van Osselaer and Chris Janiszewski
2021-02-23
In the past decade, consumer research using experiments has experienced a crisis of confidence. Research in our field has rightfully been criticized for p-hacking, Hypothesizing After the Results are Known, and other practices that lead to overestimation of the reliability and replicability of published results. Remediation has centered on more closely approximating the ideal hypothetico-deductive method.
Boundaries of Constructive Choice: On the Accessibility of Maximize Accuracy and Minimize Effort Goals
Journal of Consumer PsychologyFelipe M. Affonso, Chris Janiszewski and James R. Bettman
2020-08-13
The impact of decision difficulty on search behavior depends on the relative accessibility of maximize accuracy and minimize effort goals in memory. The default assumption, derived from constructive choice theory, is that maximize accuracy and minimize effort goals are both accessible. Thus, the two goals compete to influence a decision process. When this is the case, an increase in decision difficulty discourages search and the opportunity to make an accurate decision suffers.
Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making
Marketing LettersMilica Mormann, et al.
2020-06-06
This paper examines consumers’ attention traces during choice. Due to reduced equipment cost and increased ease of analysis, attention traces can reflect a more fine-grained representation of decision-making activities. Besides enabling a better understanding of actual consumer choice, attention traces support more complex models of choice, and point to the prospects of specific interventions at various stages of the choice process. We identify and discuss promising areas for future research.
The Bad Can Be Good: When Benign and Malicious Envy Motivate Goal Pursuit
Journal of Consumer ResearchAnthony Salerno, Juliano Laran and Chris Janiszewski
2018-12-19
Benign and malicious envy are a consequence of an unfavorable upward comparison to another individual (i.e., a negative self-other discrepancy). Benign (malicious) envy occurs when people believe the envied individual deserves (does not deserve) his/her advantage. Prior research has shown that benign envy motivates a person to address the self-other discrepancy via self-improvement, whereas malicious envy does not.
