Chris Treadaway is the Founder and CEO of Polygraph Media, a social data mining and analytics company that has worked with major corporations such as Wiley Publishing, Microsoft, A.H. Belo, McDonald's Corporation, Midas, Visionworks, and the PGA Tour. Chris also co-authored two editions of the bestselling book, Facebook Marketing An Hour a Day, with Mari Smith in 2010 and 2012. He is a frequent speaker on data analytics and advertising, and has been published in major publications such as Forbes, Mashable, and ReadWriteWeb. Previously, he was Group Product Manager of Web & Social Strategy at Microsoft and was a co-founder of Stratfor. He received an MBA from the University of Texas at Austin and a BA from Louisiana State University.
Industry Expertise (3)
Areas of Expertise (4)
The Social Media Revolution for Small Businesses
Social Advertising -- Tips & Tricks
The Next Gold Rush -- Social Data Mining
Data and Advertising -- the Holy Grail for Cmos
Three Time Speaker - Facebook Marketing Success Summit (professional)
2010, 2011, 2012
SXSW Accelerator Qualifying Committee (professional)
Member of a panel of 10 people selected to do initial vetting of startups for the SXSW Accelerator.
2013-2015 SXSW Interactive Accelerator
2013-2015 SXSW V2Venture Competition
Facebook Developer Hero (professional)
Selected for inclusion in Facebook's "MVP" program for developers.
Twitter Developer Platform Council (professional)
Participant in Twitter Developer Platform Council
University of Texas: Master of Business Administration 2004
Louisiana State University: BA, History & Political Science 1996
Louisiana State University: Bachelor of Arts, History & Political Science 1996
Event Appearances (2)
Facebook Sucks, Facebook Rocks: Debating the Value of the World's Largest Social Platform
ad:tech 2014 New York, NY
In Defense of Mashups
SXSW Interactive 2013 Austin, TX
Sample Talks (1)
Putting Facebook to Work for Business
Facebook has more than a half-billion active users, and just recently gave marketers more power to
communicate with their fans, get advanced analytics, and create custom pages. The question is, are your
customers and prospects among these Facebook users, and if so, how do you reach and engage them?
Join Frontier Communications as we discuss ways to build a successful presence on Facebook, and how to
build and execute a strategy that drives business results.
Attend the live, one-hour Webinar to learn:
? The evolution of Facebook
? How Facebook is changing the way small businesseses go to market
? Best practices for integrating Facebook into your overall online marketing strategy
? Tips for building effective Facebook pages, ad campaigns and marketing programs
? Facebook do's and don'ts
- Workshop Leader
- Author Appearance
- Corporate Training