Christian Rossetti

Associate Professor Georgia Southern University

  • Statesboro GA

Christian Rossetti’s research focuses on strategic sourcing, aligning goals in buyer-supplier relationships, and supply chain structure

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Biography

Christian Rossetti’s, associate professor of logistics, research focuses on strategic sourcing, aligning goals in buyer-supplier relationships, and supply chain structure. He has published papers in Decision Sciences Journal, International Journal of Physical Distribution and Logistics Management and International Journal of Purchasing and Supply Management, among others. Christian’s teaching areas include logistics, production planning and control, and strategic sourcing. He comes to Georgia Southern from North Carolina State University.

Areas of Expertise

Supply Market Research
Logistics Management
Logistics and Intermodal Transportation
Supply Chain Logistics
Operations Planning and Control

Accomplishments

Department of Business Management Research Growth & Innovation Award

2012

Big-Data Poole College of Management Grant w/ M. Stanko

2012

Journal of Operations Management Reviewer of the Year

2008

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Education

Arizona State University

Ph.D

Business Administration: Supply Chain Management

2006

Worcester Polytechnic Institute

M.S.

2000

McGill University

B.Eng

Civil Engineering

1990

Affiliations

  • Journal of Operations Management : Editorial Review Board
  • Journal of Supply Chain Management : Editorial Review Board
  • Academy of Management : Member
  • Decision Sciences Institute : Member
  • Institute of Supply Management : Member
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Articles

All You Need is Love? Communication Insights From Pop Music's Number-One Hits

Journal of Advertising Research

David H. Henard, Christian L. Rossetti,

2014

In response to calls for further investigation on the role of music and advertising, the authors of the current study analyzed popular music's most successful songs over a 50-year period (1960–2009). The current paper uses a combination of quantitative and qualitative approaches to uncover communication themes from nearly 1,000 songs that best resonated with mass audiences. The study identifies 12 communication themes and finds that they are used repeatedly over time; are largely emotional in nature; appear congruent with contemporary societal and environmental influences; and help predict a song's chances of commercial success. The results provide advertising professionals with a repertoire of themes for consideration in advertising and other marketing communications for mass audiences.

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A multi-agent simulation of the pharmaceutical supply chain

Agent-Based Modeling and Simulation

Gaurav Jetly, Christian L Rossetti, Robert Handfield

2014

The pharmaceutical supply chain is composed of multiple firms interacting to produce and distribute drugs in an uncertain environment. In this work, we develop and validate a multi-agent simulation of the supply chains associated with the pharmaceutical industry. We demonstrate that the operating norms of a particular industry can be accurately represented to create an industry-specific model capable of tracing its evolution. Our model is initialized using 1982 financial data with 30 manufacturers, 60 suppliers, and 60 distributors. Three types of drugs, blockbusters, medium and small, with a 12-year lognormal product life cycle are released by manufacturers. Each quarter the distributors bid for future market share of the released products, and the suppliers bid for acceptable margins. Mergers and acquisitions, based on assets and expected profitability, are allowed at each level. One thousand replications, each lasting the equivalent of 39 years, are used to validate the model.

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Forces, trends, and decisions in pharmaceutical supply chain management

International Journal of Physical Distribution & Logistics Management

Christian L Rossetti, Robert Handfield, Kevin J Dooley

2011

The purpose of this paper is to identify and examine the major forces that are changing the way biopharmaceutical medications are purchased, distributed, and sold throughout the supply chain. This will become important as healthcare reform moves forward, and logistics will be transformed in this industry.

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