Christina Gipson is an Assistant Professor of Sport Management at Georgia Southern University.
Areas of Expertise (4)
Event risk management
Underserved populations in after school settings
Body image issues
Brunel University: Ph.D.
Georgia State University: M.S.
Methodist University: B.S.
The relationship between sport tourists’ perceived value and destination loyalty: an experience-use history segmentation approachJournal of Sport & Tourism
Shintaro Sato, Christina Gipson, Samuel Todd, Munehiko Harada
2018 Understanding active sport tourists’ profiles and nurturing their destination loyalty are important considerations in the tourism market. Loyal tourists are valuable because they tend to revisit a focal destination and elicit positive word-of-mouth. Focusing on a snow-based active sport tourism context, this study was conducted to examine (1) the usefulness of experience-use history (EUH) as a segmentation tool and (2) the relationship between perceived value factors (i.e. quality, emotional response, monetary price, behavioral price, and destination reputation) and destination loyalty in each EUH group. Data were collected from the Niseko ski resort in Japan (N = 328). Based on the EUH variables (i.e. length and frequency of snow-based sport participation), participants were categorized into four segments (i.e. novice, short-active, long-inactive, and expert). The results showed significant differences among EUH groups in terms of their socio-demographics (e.g. gender, age, and income). A series of regression analyses also showed that each segment’s destination loyalty was uniquely enhanced by perceived value factors. Specifically, perceived quality was a significant antecedent of destination loyalty for sport tourists in the novice group. For those in the short-active, long-inactive, and expert groups, perceived emotional response significantly predicted destination loyalty. Perceived reputation of the destination was also important to enhance destination loyalty for the short-active group whereas perceived monetary price was positively associated with the long-inactive group’s destination loyalty. Marketing managers in snow-based sport tourism destinations can utilize the findings to increase the loyalty of active sport tourists, which will improve their competitiveness in the marketplace.
Experience of Spectator Flow and Perceived Stadium Atmosphere: Moderating Role of Team IdentificationSport Marketing Quarterly
Hyun-Woo Lee, Christina Gipson, Chris Barnhill
2018 The purpose of this study was to determine the impact that flow and team identification have on spectators’ perceptions of stadium atmosphere. Data were collected from students attending men’s basketball and baseball games at a large NCAA Division I university. The results indicated that stadium flow is directly related to spectators’ perceptions of the stadium atmosphere. Team identification was found to influence flow and also have a moderating effect in the model with stadium flow having a greater impact on lower-identified spectators than on highly identified fans.
Assessing risk factors at local CrossFit events: from participants' perspectivesInternational Journal of Hospitality and Event Management
Christina Gipson et al.
2018 The purpose of the paper is to examine athletes' assessments of risk at local CrossFit competitions. An 18-item open-ended questionnaire grounded in Fuller and Drawer's (2004) risk management framework surveyed 26 participants about risk factors at local CrossFit competitions. The findings suggested that participants held expectations for equipment and the facility. Additionally, respondents appeared to be at ease when they felt a familiarity with the equipment and the set-up of the facility. There was, however, concern with limited spacing of equipment and people, but it was accepted when the event appeared to be organised. The paper moves beyond reviewing the organiser's role in event and risk management and sought out to understand participants' assessments of risk factors. The study provides further understanding about expectations of athletes. It is recommended to develop guidelines for best practices for hosts of local CrossFit events.