Christina Motley
CMO-On-Demand, Author, Speaker, CEO & Founder Christina Motley, llc
Social
Biography
Her successful implementation of integrated marketing strategies has resulted in her servicing multiple clients - from start-up tech firms to publicly-held Fortune 500 enterpise - in a variety of industries since 1992. As a popular keynote speaker, she successfully engages her audience on all things marketing and leadership. Her latest books, "Leadership Philosophies from Unsung Leaders" and "Roanoke Fire and Rescue: Reflections of 150 Year History" are available. Visit www.ChristinaMotley.com
Industry Expertise
Areas of Expertise
Accomplishments
North Carolina Chapter of the Public Relations Society of America (PRSA)
2014-05-07
Silver InSpire Award of Excellence --
Motley won the award for the integrated marketing plan and strategies she created and implemented for her own company, Christina Motley, LLC
North Carolina Press Club (NCPC) Annual Communications Contest
2014-04-01
Awards received included First Place Awards across 11 categories for writing and editing for the web, speech writing, report writing, headline writing, blogging, community relations, social media campaigns, marketing programs, direct mail marketing and public relations.
The National Federation of Press Women (NFPW) 2014 Communications Contest
2014-09-06
Third place nationally as the highest-award winner, along with a $100 check,
> Three first place awards: marketing a new service, direct mail marketing and a media kit,
> Two third place awards for community relations and writing for the web, and
> Honorable Mention for a corporate social media campaign.
Education
Saint Louis University
Executive Certificate
Internet Marketing
2013
Motley completed an Executive Certificate in Internet Marketing in only six months from an innovative joint initiative between Saint Louis University John Cook’s School of Business in Saint Louis, MO and ASPE-ROI, a division of Fortis College based in Cary, NC.
Virginia Tech
Bachelor of Arts
Communications (Journalism) and English
1990
Ad sales, graphic design, copywriting and reporting for The Collegiate Times student newspaper, Adjunct Faculty - Department of Communications Advanced Media Writing, Spring 2005
Affiliations
- Wakefield Business Alliance, Member & Presenter
- Triangle Interactive Marketing Association
- TransformED Leadership, LLC, Board of Advisors
- Team Cure Leukemia & Lymphoma Society
- Wake Tech Small Business Center Instructor
- QIC Learning Instructor
- National Speakers Association
- National Federation of Press Women & North Carolina Press Club
- National Association of Professional Women
- Girl Scouts of America, Lifetime Member and Gold Award Recipient
- Educational Think Tank
- Downtown Raleigh Alliance
- Digital Media Business Conference, Volunteer
- Council for Entrepreneurial Development, Blogger
- Connected Women of North Carolina
- Carolina Business Connections, Contributing Author
- Career Pro, Inc., Board of Advisors
- Business Growth Network, Contributing Author
- ASPE-ROI, a division of Fortis College – Digital Media Instructor & Contributing Author
- Association of Strategic Marketing, Bronze Member
- Association Executives of North Carolina, Blogger
- American Marketing Association
Links
- Christina Motley & Associates
- Christina Motley Videos
- Christina Motley YouTube Channel
- Social Media Marketing Trends
- Dealing With Change
- Guest Lecturer at NCSU Poole College of Management
- Christina Motley NCSU Presentation
- Wake Co., SGA Leadership Conference: Keys to Effective Leadership
- Women's Power Networking Power Lunch: Analyzing the Marketing Environment
- Wakefield High School: Communication Skills for Workplace Success
- Wake Tech Community College Presentation - Developing an effective marketing plan for your small business
Languages
- English
Testimonials
CEO
http://www.timelytext.com/TimelyText
"Christina drives business results and online community engagement by identifying strategic topics and writing targeted, online SEO content. Her first two blogs increased our readership and website traffic by more than 400%. She also did a great job while simultaneously tweeting two brands from two voices, pulling it off seamlessly. If that wasn't enough, she was able to leverage the content to create another four blogs. Christina has a strong work ethic, a capacity for powerful branding, and delivers valuable content, fast."
Director News and External Relations, College of Engineering
http://www.vt.edu/Virginia Tech
“Christina has helped to brand and develop marketing and communications programs for several departments at Virginia Tech. She builds long-term relationships with her clients and develops strategies that meet both short- and long-term needs. I highly recommend Christina to lead your marketing and communication needs.”
President
http://www.techtriad.com/TechTriad, Inc.
“Christina has a lot of energy and solid goals for social media marketing. She also has good knowledge of marketing and applies that to nonprofit organizations. She enjoys new projects and tackles them wholeheartedly to make them work for the business needs.”
President & Owner
http://techsquared.com/Tech Squared, Inc.
“Her attention to detail, leadership responsibilities, abilities to work with a team and listen to client needs allow her to find creative solutions and do an exceptional job. Christina not only gets the job done, but always keeps the client in mind and never forgets the big picture of the business’ goals and objectives.”
Program Coordinator
http://triangleairawareness.org/Triangle Air Awareness
“Christina’s expertise and talents reach beyond social media. She developed a holistic marketing strategy. She proved a timely and responsive communicator and handed us her deliverables ahead of schedule. Her high level of fluency in her subject matter was translated into support documents she created for us to use that broadened our own understanding. Lastly, Christina was fun to work with and patient as we moved along our learning curve. The breadth of her professional relationships is yet another testament to her likable personality and integrity.”
Senior Account Manager
http://www.maritzresearch.com/Maritz Research
“Christina is a gifted marketer and speaker. I had the pleasure of hearing Christina speak at a recent American Marketing Association event and was immediately inspired by the significant contributions she is making on behalf of the Triangle Chapter. Her enthusiasm and energy are contagious. If you have the opportunity to work with Christina as a volunteer or to engage her as a speaker, jump at the chance. You’ll be glad you did!”
Instructor
http://poole.ncsu.edu/NCSU Poole College of Management
“Christina is an excellent speaker and customizes her presentations very well to the specific audience. She has great marketing experience, especially in the area of social media.”
Communications Manager
http://www.nabca.org/National Alcohol Beverage Control Association
“Christina Motley is a self-motivated individual with a breadth of experience in marketing and communications. She is conscientious, pays attention to detail and is a creative problem solver. She is an asset to any company that is looking to succeed.”
Public Information Officer & Community Relations Manager
http://www.blacksburg.gov/Town of Blacksburg
“Christina Motley and her teams are creative geniuses, branding an image for the Town of Blacksburg that is precisely in line with our Town Council’s strategic goals. Christina provides turn-key solutions – from conception to final product, making the process very easy – and hold customer satisfaction in highest regard.”
Director
http://yesroanoke.com/Roanoke County Economic Development
Christina is a true marketing and public relations professional. She has outstanding writing and design skills and I have been very pleased with the high quality results. Her natural ability to assess various situations and bring together an effective implementation strategy has been a tremendous asset for her clients.”
President & CEO
http://www.visionpointmarketing.com/VisionPoint Marketing
“As part of our team, Christina consistently demonstrated that she is a hard worker and is extremely goal-oriented. Her work ethic is admirable as is her focus and desire to deliver beyond expectations.”
CEO & Marketing Strategist
http://yellowwoodgroup.com/Yellowood Group
“Christina is a talented marketing professional whom I’ve had the pleasure of collaborating with for a strategic project requiring a detailed approach. Her thoroughness and ability to anticipate next strategic steps is impressive. She has a sharp mind, keen insight and the ability to make a plan flexible enough to bend with the shifts of an industry. Christina is a marketing marvel and I am proud to share the marketing space with such a talented professional.”
Former SVP Operations
http://www.advanceautoparts.com/Advance Auto Parts
Christina is a very strong marketing and communications professional. She worked on numerous communication projects for me at Advance Auto Parts. She was originally brought in on a contract basis and performed so well she was quickly elevated to a full time management position.”
Media Appearances
Thought and Growth Leader Christina Motley Creates Marketing Strategies that Drive Sales as CMO on Demand
Triangle Business Journal print
2013-09-17
In today's rapidly changing business and marketing landscape, being an innovative and relevant thought leader is highly valued. Christina Motley as a Chief Marketing Officer (CMO) On Demand proficiently combines thought leadership characteristics with her abilities to operate both horizontally and vertically within corporate environments to be an effective growth leader.
Award-Winning Author Christina Motley Latest Books Feature Unsung Leaders and Heroes
FOX Carolina online
2014-09-24
The InSpire Awards honor public relations pros from the Triangle to the coast’s most successful and innovative communications programs of the past year
The North Carolina Chapter of the Public Relations Society of America (PRSA) presented the Silver InSpire Award of Excellence to Christina Motley, CEO and CMO, at their annual Awards Gala Wednesday, May 7th businesses-to-business marketing category. WRAL news anchor and six-time Emmy Award winner Debra Morgan emceed the prestigious event.
The contest honors the best in communications across a wide range of categories. The Sierra Nevada PRSA Chapter judged the entries. Motley won the award for the integrated marketing plan and strategies she created and implemented for her own company, Christina Motley, LLC.
NC Department of Administration HUB Office Certifies Marketing Firm Christina Motley LLC
Financial Content online
2014-06-10
The Office for Historically Underutilized Businesses (HUB Office) awarded Triangle CMO-on-Demand Christina Motley a certificate as a woman-owned business for her integrated marketing firm, Christina Motley LLC. This certification presents Christina Motley LLC with the eligibility to bid on state government contracts. Her company can be found in the Statewide Uniform Certification (SWUC) program's searchable database.
Robin Deacle Joins Advisory Board of Christina Motley, LLC
WGCL-TV Atlanta online
2014-10-16
Christina Motley & Associates officially announced that Robin Deacle, VP of Corporate Communications at the North Carolina Biotechnology Center, will serve as an Advisory Board member for Motley's integrated marketing and communications consultancy. Deacle currently directs and integrates Biotechnology Center's communications efforts and was instrumental in transforming the organization's web presence.
Christina Motley Takes Third Place Nationally as NFPW Sweepstakes Winner
WCSC Television online
2014-09-06
The National Federation of Press Women (NFPW) presented Christina Motley of Raleigh, NC seven national awards at the 2014 NFPW Communications Contest awards banquet Saturday, Sept. 6, during the organization's annual conference held in Greenville, SC at the Marriott on Parkway Center.
Event Appearances
How to Measure Your Marketing Efforts to Maximize Business Growth
Business Success Piedmont Community College – Roxboro, NC
2014-11-06
Critical Communication and Leadership Skills for Business Success
Skills for Business Success Piedmont Community College – Roxboro, NC
2014-11-18
Sample Talks
Embracing Social Media
Ready to dive into the world of social media but do not know where to start? In this session, you will learn about social media platforms, their capabilities and best practices for each. Learn what can work best for you and your unique business needs.
Keys to Effective Leadership
Jim Collins said it’s no longer enough to be a good leader or business. You must be great. Emerging author Scott Stratten said now it’s no longer enough to be great. We must aspire to be awesome. This seminar debunks the myths about what leadership is and is not, shares 10 values all awesome leaders embrace, captures 15 things successful leaders do automatically, every day, touches on three-time successful entrepreneur Christina Motley’s 5 guiding leadership principles, and brings it home with 11 simple concepts to become a better leader.
How to Develop a Marketing Plan for Your Small Business
This workshop will walk participants through each step involved in developing an effective marketing plan for their own businesses. This practical, how to session will discuss writing a situational analysis, creating primary marketing goals and objectives, analyzing the market environment, identifying marketing strategies, producing a marketing action plan, crafting a budget and measuring results with Key Performance Indicators. Workshop attendees will leave with an outline, roadmap and practical tools, as well as in-depth understanding, of how an effective marketing plan can expand their knowledge and propel their company.
Analyzing the Marketing Environment
Why does data matter and how does it come into play when you are developing a brand, a message or a strategic marketing initiative? Learn how customers, companies, competitors and corporate partners affect marketing strategy, why marketers must consider macro-environments when making decisions, difference in generational cohorts and more.
How to Measure Your Marketing Efforts and Report Data
How can marketers measure and report results to executive leadership teams when they face limited resources, tight deadlines and work overload? How do they make sense of and interpret the data across branding, lead generation, social media and public relations initiatives? Learn about best practices, hear case studies and discover the impact of score cars to measure data.
Style
Availability
- Keynote
- Panelist
- Workshop Leader
- Author Appearance
- Corporate Training
