Christina Motley

CMO-On-Demand, Author, Speaker, CEO & Founder Christina Motley, llc

  • Raleigh NC

On Point Marketing Strategy for Business Growth

Contact

Biography

With over 300 creative, marketing, business, leadership and civic awards, Christina is is a veteran, integrated Chief Marketing Officer (CMO)-on-Demand and CEO of Christina Motley & Associates She is an award-winning published author, dynamic speaker and member of the National Speakers Association, corporate trainer, serial entrepreneur, and according to her Columbia University daughter, “World’s Best Mom.”

Her successful implementation of integrated marketing strategies has resulted in her servicing multiple clients - from start-up tech firms to publicly-held Fortune 500 enterpise - in a variety of industries since 1992. As a popular keynote speaker, she successfully engages her audience on all things marketing and leadership. Her latest books, "Leadership Philosophies from Unsung Leaders" and "Roanoke Fire and Rescue: Reflections of 150 Year History" are available. Visit www.ChristinaMotley.com

Industry Expertise

Writing and Editing
Direct Marketing
Market Research
Computer Software
Advertising/Marketing
Business Services
Training and Development
Education/Learning
Social Media
Corporate Training

Areas of Expertise

Writing Effectively for Social Media and Traditional Media
Keys to Effective Leadership
Marketing
Public Relations & Advertising Demystified
Thought Leadership
Dealing With Change
Creating Compelling Content
Integrated Marketing Solutions
Fostering Customer Engagement
Digital Marketing
Visual Storytelling
Revenue Generation.
Authenticity
Analyzing the Marketing Environment

Accomplishments

The National Federation of Press Women (NFPW) 2014 Communications Contest

2014-09-06

Third place nationally as the highest-award winner, along with a $100 check,
> Three first place awards: marketing a new service, direct mail marketing and a media kit,
> Two third place awards for community relations and writing for the web, and
> Honorable Mention for a corporate social media campaign.

North Carolina Press Club (NCPC) Annual Communications Contest

2014-04-01

Awards received included First Place Awards across 11 categories for writing and editing for the web, speech writing, report writing, headline writing, blogging, community relations, social media campaigns, marketing programs, direct mail marketing and public relations.

North Carolina Chapter of the Public Relations Society of America (PRSA)

2014-05-07

Silver InSpire Award of Excellence --
Motley won the award for the integrated marketing plan and strategies she created and implemented for her own company, Christina Motley, LLC

Education

Virginia Tech

Bachelor of Arts

Communications (Journalism) and English

1990

Ad sales, graphic design, copywriting and reporting for The Collegiate Times student newspaper, Adjunct Faculty - Department of Communications Advanced Media Writing, Spring 2005

Saint Louis University

Executive Certificate

Internet Marketing

2013

Motley completed an Executive Certificate in Internet Marketing in only six months from an innovative joint initiative between Saint Louis University John Cook’s School of Business in Saint Louis, MO and ASPE-ROI, a division of Fortis College based in Cary, NC.

Affiliations

  • American Marketing Association
  • Association Executives of North Carolina, Blogger
  • Association of Strategic Marketing, Bronze Member
  • ASPE-ROI, a division of Fortis College – Digital Media Instructor & Contributing Author
  • Business Growth Network, Contributing Author
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Languages

  • English

Testimonials

Former SVP Operations

http://www.advanceautoparts.com/‎

Advance Auto Parts

Christina is a very strong marketing and communications professional. She worked on numerous communication projects for me at Advance Auto Parts. She was originally brought in on a contract basis and performed so well she was quickly elevated to a full time management position.”

CEO & Marketing Strategist

http://yellowwoodgroup.com/

Yellowood Group

“Christina is a talented marketing professional whom I’ve had the pleasure of collaborating with for a strategic project requiring a detailed approach. Her thoroughness and ability to anticipate next strategic steps is impressive. She has a sharp mind, keen insight and the ability to make a plan flexible enough to bend with the shifts of an industry. Christina is a marketing marvel and I am proud to share the marketing space with such a talented professional.”

President & CEO

http://www.visionpointmarketing.com/

VisionPoint Marketing

“As part of our team, Christina consistently demonstrated that she is a hard worker and is extremely goal-oriented. Her work ethic is admirable as is her focus and desire to deliver beyond expectations.”

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Media Appearances

Christina Motley Takes Third Place Nationally as NFPW Sweepstakes Winner

WCSC Television  online

2014-09-06

The National Federation of Press Women (NFPW) presented Christina Motley of Raleigh, NC seven national awards at the 2014 NFPW Communications Contest awards banquet Saturday, Sept. 6, during the organization's annual conference held in Greenville, SC at the Marriott on Parkway Center.

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Robin Deacle Joins Advisory Board of Christina Motley, LLC

WGCL-TV Atlanta  online

2014-10-16

Christina Motley & Associates officially announced that Robin Deacle, VP of Corporate Communications at the North Carolina Biotechnology Center, will serve as an Advisory Board member for Motley's integrated marketing and communications consultancy. Deacle currently directs and integrates Biotechnology Center's communications efforts and was instrumental in transforming the organization's web presence.

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NC Department of Administration HUB Office Certifies Marketing Firm Christina Motley LLC

Financial Content  online

2014-06-10

The Office for Historically Underutilized Businesses (HUB Office) awarded Triangle CMO-on-Demand Christina Motley a certificate as a woman-owned business for her integrated marketing firm, Christina Motley LLC. This certification presents Christina Motley LLC with the eligibility to bid on state government contracts. Her company can be found in the Statewide Uniform Certification (SWUC) program's searchable database.

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Event Appearances

Critical Communication and Leadership Skills for Business Success

Skills for Business Success  Piedmont Community College – Roxboro, NC

2014-11-18

How to Measure Your Marketing Efforts to Maximize Business Growth

Business Success  Piedmont Community College – Roxboro, NC

2014-11-06

Sample Talks

How to Measure Your Marketing Efforts and Report Data

How can marketers measure and report results to executive leadership teams when they face limited resources, tight deadlines and work overload? How do they make sense of and interpret the data across branding, lead generation, social media and public relations initiatives? Learn about best practices, hear case studies and discover the impact of score cars to measure data.

Analyzing the Marketing Environment

Why does data matter and how does it come into play when you are developing a brand, a message or a strategic marketing initiative? Learn how customers, companies, competitors and corporate partners affect marketing strategy, why marketers must consider macro-environments when making decisions, difference in generational cohorts and more.

How to Develop a Marketing Plan for Your Small Business

This workshop will walk participants through each step involved in developing an effective marketing plan for their own businesses. This practical, how to session will discuss writing a situational analysis, creating primary marketing goals and objectives, analyzing the market environment, identifying marketing strategies, producing a marketing action plan, crafting a budget and measuring results with Key Performance Indicators. Workshop attendees will leave with an outline, roadmap and practical tools, as well as in-depth understanding, of how an effective marketing plan can expand their knowledge and propel their company.

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Style

Availability

  • Keynote
  • Panelist
  • Workshop Leader
  • Author Appearance
  • Corporate Training

Fees

$0 to $4000*Will consider certain engagements for no fee