Dr. Constantinos K. Coursaris is a seasoned scholar in human-computer interaction and a global expert in digital and social media in the context of healthcare and/or marketing communications.
He joined Michigan State University in 2005, and is currently Associate Chairperson, Director of Graduate Studies, and Associate Professor in the Department of Media and Information; he holds a second appointment as Associate Professor in the Department of Advertising and Public Relations. He is also Professor by Courtesy in Usability/Accessibility Research and Consulting.
Constantinos studies user motivations, expectations, and experiences with new media and the consequent design implications with a focus on social systems. Two overarching research questions frame his scholarly pursuits:
1. What drives the optimal design of new media interfaces vis-à-vis usability and performance?
2. What content considerations evoke desired affective and/or behavioral outcomes?
Constantinos’ research has been published widely in top peer-reviewed journals, such Information & Management, New Media & Society, Computers in Human Behavior, Transactions on Human-Computer Interaction, Online Information Review, among others. Working in numerous interdisciplinary teams, he has received external funding to support his research in excess of $4 million from government agencies (e.g., U.S. Department of Agriculture; Michigan Department of Community Health), non-government organizations (e.g., Patient Centered Outcomes Research Initiative), foundations (e.g., McKesson Foundation), academia (e.g., King Khalid University), and industry (e.g., Leo Burnett Detroit).
During his academic career, he has received many accolades in business analysis and e-Business research and development. Constantinos has taught over 50 university courses over the last 12 years. He also consults to the private sector, focusing on Website development, Web content management, and social media for governance and/or marketing, and has trained diverse organizations in North America, Europe, the Middle East and North Africa (MENA).
His formal training consists of a B.Eng. in Aerospace (Carleton University), an MBA in e-Business and a Ph.D. in Information Systems with a concentration on electronic business (e-Business) and mobile commerce (m-Commerce) (McMaster University).
Learn more on Coursaris.com, SmartConsulting.Solutions, and follow him @DrCoursaris.
Industry Expertise (1)
Areas of Expertise (8)
McMaster University: Ph.D., Business Administration, Information Systems - Usability 2006
McMaster University: M.B.A., E-Business 2001
Carleton University: B.Eng., Aerospace 1997
Comcast offers 1-gigabit service in SE Mich.
The Detroit News online
Local internet start-ups and online video gamers, get ready. Comcast is expected to announced Wednesday a 1 gigabit-per-second service for residential and business customers in southeast Michigan.
Business, IT Students Ready to Help Local Companies
MSU Today online
More than 20 teams of Michigan State University undergraduate seniors are ready and waiting to help mid-Michigan businesses and nonprofits solve their digital problems.
Can 10,000-character tweets boost Twitter’s flatlining user growth?
The Conversation online
On January 5, Twitter founder and recently reappointed CEO Jack Dorsey appeared to confirm a story on Re/Code claiming that the micro-blogging site is planning to change its signature feature: the 140-character tweet. According to Re/Code, Twitter is planning to increase the character limit on tweets to 10,000, and in a carefully worded response, Dorsey suggested that the company is indeed considering loosening its 140-character limit.
Journal Articles (3)
Contantinos K Coursaris, Wietske Van Osch, Alice Albini
2018 Online reviews have become a critical component of consumers’ Web-based search queries and help them minimize uncertainty and risk associated with purchase decisions. Not only do customers perceive online reviews to be more “real”, but also online reviews enable opportunities for interactivity between consumers, which makes them a popular source of information when consumers make (online) purchase decisions. In this study, we examine the impact of online reviews on consumers’ beliefs, brand attitudes, and purchase intention by theoretically extending the information adoption model (IAM) with constructs from consumer research. To do so, we used data from a scenario- based online experiment and manipulated three review characteristics (currency, accuracy, and credibility) using carefully selected TripAdvisor reviews. Using a partial-least squares approach (PLS) to structural equation model (SEM), we found strong empirical support for our hypotheses that review quality and reviewer credibility drive information usefulness and that information usefulness, in turn, drives consumers’ attitudes toward and their intention to purchase from a brand. Using PLS multi-group analysis, we further explored the moderating role of review valence—positive versus negative—and found significant differences in the importance of the drivers of information usefulness and its consequents. We discuss our study’s implications for theory and practice.
Paul Freddolino, Sarah Swierenga, Amanda Woodward, Nathan Lounds, Joseph Fitzgerald, Constantinos Coursaris, Anne Hughes, Michele Fritz, Mat Reeves
2018 For many stroke patients and caregivers, the transition back to home is often complex resulting in hospital readmissions, poor quality of life, and high caregiver burden. Providing access to high quality information on stroke is a potential cost effective intervention to improve stroke transitions. We report on the development and utilization of a patient-centered web-based tool that complemented a case management intervention which were both tested in the Michigan Stroke Transitions Trial (MISTT), an RCT designed to improve the transition experience for stroke patients and caregivers.
Mathew J. Reeves, Anne K. Hughes, Amanda T. Woodward, Paul P. Freddolino, Constantinos K. Coursaris, Sarah J. Swierenga, Lee H. Schwamm and Michele C. Fritz
2017 For some stroke patients and caregivers, navigating the transition between hospital discharge and returning home is associated with substantial psychosocial and health-related challenges. Currently, no evidence-based standard of care exists that addresses the concerns of stroke patients and caregivers during the transition period. Objectives of the Michigan Stroke Transitions Trial (MISTT) are to test the impact of a social worker home-based case management program, as well as an online information and support resource, on patient and caregiver outcomes after returning home.