Craig Santy is an entertainment, media and brand expert forging new roads into the world of transmedia storytelling.
In broadcasting he has worked with CBS, Vh-1, MTV, OWN, Discovery Networks, A&E, The History Channel, Nat Geo, WE, Oxygen, Bravo, and PBS. In film he has worked in production, brand integration and marketing with DMG Entertainment, Endgame Entertainment, Lions Gate Films, Sony Pictures and others on such films as "Resident Evil 4", "RED" and "Repeat I Love You". His digital work has appeared on IGN/UGO as well as Verizon V-Cast and Aol Live.
In 2012 Santy worked on the Rian Johnson film "Looper" starring Bruce Willis and Joseph Gordon-Levitt as part of the China production team. While in China Santy also developed an original series for the NBA and produced branded content for Under Armour, Mazda and Screen Gems Entertainment.
Santy is an expert at the integration of brands into multi-platform programming and has been called on by Sony, Viacom, Under Armour, NASCAR, Verizon, HTC, Chrysler, Mazda, Volkswagen, Leica, WWE, Vh-1, CBS, A&E Networks and the US Department of Justice to handle brand integration.
Santy's work within the world of professional sports includes marketing, promotions and branded content development for the NBA, the NFL, the WWE, NASCAR and the A1 Grand Prix.
Santy's Government and law enforcement collaborations include The FBI, US Marshals, ATF, DOJ, NIJ, California Highway Patrol, Los Angeles County Sheriff's Dept, Franklin County Sheriff's Dept and Richmond Police Department.
Specialties: AUTHENTIC Story Telling
Branded Entertainment / Branded Content
Film & Television Packaging
Reality TV, High End Documentaries, Made For TV Movies, On-The-Fly Visual Effects, Celeb-Reality, Crime Series, Docu-Dramas, Music and Lifestyle Series, Original Productions
Developing Content for release on:
Film, Television, Web, Mobile
Strong Brand Development within a Core Demographic.
Asian Media / Branding Expert
Industry Expertise (10)
Media - Broadcast
Motion Pictures and Film
Writing and Editing
International Trade and Development
Areas of Expertise (22)
Film & Video Production
Digital & Mobile Strategy
Media & Entertainment
Creative and Productive Thinking
Photography Design Award (professional)
Awarded the Photography Design Award from Columbia University in 1993 for outstanding coverage of the bombing of the World Trade Center.
Project Transformation at Sundance Film Festival (professional)
Screened Project Transformation for a standing room only crowd at the Sundance Film Festival.
Columbia University: MS, Journalism 1993
University of California Irvine: BS, Political Science 1992