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Craig Santy - Great Eastern International Inc.. Greater Los Angeles Area, CA, US

Craig Santy

Founder | Great Eastern International Inc.

Greater Los Angeles Area, CA, UNITED STATES

Film, Television, Digital, Events, Branded Entertainment, Asian Media Specialist, Creative Services & IP Development








Craig Santy is an entertainment, media and brand expert forging new roads into the world of transmedia storytelling.
In broadcasting he has worked with CBS, Vh-1, MTV, OWN, Discovery Networks, A&E, The History Channel, Nat Geo, WE, Oxygen, Bravo, and PBS. In film he has worked in production, brand integration and marketing with DMG Entertainment, Endgame Entertainment, Lions Gate Films, Sony Pictures and others on such films as "Resident Evil 4", "RED" and "Repeat I Love You". His digital work has appeared on IGN/UGO as well as Verizon V-Cast and Aol Live.

In 2012 Santy worked on the Rian Johnson film "Looper" starring Bruce Willis and Joseph Gordon-Levitt as part of the China production team. While in China Santy also developed an original series for the NBA and produced branded content for Under Armour, Mazda and Screen Gems Entertainment.

Santy is an expert at the integration of brands into multi-platform programming and has been called on by Sony, Viacom, Under Armour, NASCAR, Verizon, HTC, Chrysler, Mazda, Volkswagen, Leica, WWE, Vh-1, CBS, A&E Networks and the US Department of Justice to handle brand integration.

Santy's work within the world of professional sports includes marketing, promotions and branded content development for the NBA, the NFL, the WWE, NASCAR and the A1 Grand Prix.

Santy's Government and law enforcement collaborations include The FBI, US Marshals, ATF, DOJ, NIJ, California Highway Patrol, Los Angeles County Sheriff's Dept, Franklin County Sheriff's Dept and Richmond Police Department.

Specialties: AUTHENTIC Story Telling
Branded Entertainment / Branded Content
Film & Television Packaging
Reality TV, High End Documentaries, Made For TV Movies, On-The-Fly Visual Effects, Celeb-Reality, Crime Series, Docu-Dramas, Music and Lifestyle Series, Original Productions
Developing Content for release on:
Film, Television, Web, Mobile
Strong Brand Development within a Core Demographic.
Asian Media / Branding Expert

Industry Expertise (10)

Audio Visual


Media - Broadcast

Media Production

Medical Devices

Motion Pictures and Film

Social Media

Talent Management

Writing and Editing

International Trade and Development

Areas of Expertise (22)


Television Series


Film & Video Production

Film Director

Film Production

Digital & Mobile Strategy

Digital Advertising


Media & Entertainment


Branded Entertainment


Film Finance

Start Up

Reality Tv


Creative and Productive Thinking

Intellectual Property

Integrated Brand

Product Placement

Media Platforms

Accomplishments (2)

Photography Design Award (professional)


Awarded the Photography Design Award from Columbia University in 1993 for outstanding coverage of the bombing of the World Trade Center.

Project Transformation at Sundance Film Festival (professional)


Screened Project Transformation for a standing room only crowd at the Sundance Film Festival.

Education (2)

Columbia University: MS, Journalism 1993

University of California Irvine: BS, Political Science 1992

Languages (2)

  • Mandarin
  • English