Cynthia Martinez
Director, Global Corporate Communications | Royal Caribbean Cruises Ltd.
Miami/Fort Lauderdale Area, FL, UNITED STATES
Director, Global Corporate Communications at Royal Caribbean Cruises Ltd.
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Biography
Cynthia Martinez is the Director of Global Corporate Communications for Royal Caribbean Cruises Ltd., a global cruise vacation company that operates five major cruise brands, including Royal Caribbean International and Celebrity Cruises. The company has a total of 40 ships in service throughout the world one under construction and one under agreement. While at Royal Caribbean, Ms. Martinez has provided communications guidance and counsel during crisis situations involving issues such as: environmental, litigations, health & medical, weather, marine and hotel operations, onboard accidents and alleged crimes. Most recently, Ms. Martinez led Royal Caribbean’s overall national and international communication strategy for the company’s return to Haiti after the earthquake.
Prior to joining Royal Caribbean, Ms. Martinez was the Media Relations Manager for Miami-Dade County, one of the largest County governments in the southeast United States with 30,000 employees and over 60 departments, which serves a population of more than 2.3 million residents. As the Media Relations Manager, Ms. Martinez participated in crisis planning for major events including Miami-Dade County housing crisis, two inmate escapes and Hurricanes Katrina and Wilma.
During her five years with Miami-Dade County, Ms. Martinez held a number of communications positions, including Senior Media Relations Specialist in the Communications Department and Public Information Officer for Miami-Dade Fire Rescue and the Office of Emergency Management.
Ms. Martinez has also worked for various national non-profits, including the American Cancer Society and the Cystic Fibrosis Foundation.
Ms. Martinez graduated the University of Miami with a Masters of Arts in Public Relations. She also has a Bachelor of Science in Journalism and Communications from Florida International University.
Industry Expertise (2)
Travel and Tourism
Public Relations and Communications
Areas of Expertise (3)
Crisis Management
Corporate Communications
Crisis Communications
Education (3)
Our Lady of Lourdes Academy: 1995
Florida International University: Batchelor of Science, Journalism & Mass Communications
University of Miami: Master of Arts, Public Relations
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- Moderator
- Panelist
- Corporate Training
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