Dale Jolley
Director, SMARTLab Utah Valley University
Media
Biography
Areas of Expertise
Accomplishments
Best of State - Best Analytical Lab
Utah Best of State Organization - 2026
Utah Business Innovation Award
Utah Business Magazine - 2025
Best of State - Best Analytical Lab
Utah Best of State Organization - 2025
Dean's Award of Distinction- Ian Wilson Community Engagement Award
UVU Woodbury School of Business - 2025
Best of State - Best Analytical Lab
Utah Best of State Organization - 2024
Best of State - Best Analytical Lab
Utah Best of State Organization - 2023
Faculty Excellence Award for Teaching
Utah Valley University - 2023
Ian Wilson Community Engagement Award
Woodbury School of Business - 2022
Ian Wilson Community Engagement Award
Woodbury School of Business - 2022
Best of State - Best Analytical Lab
Utah Best of State Organization - 2022
Best of State - Best Analytical Lab
Utah Best of State Organization - 2021
Best of State - Best Analytical Lab
Utah Best of State Organization - 2020
B.O.S.S. Award Winner- Science and Technology
Utah Best of State Organization - 2020
Best of State - Best Analytical Lab
Utah Best of State Organization - 2019
Best of State - Best Analytical Lab
Utah Best of State Organization - 2018
Best of State - Best Analytical Lab
Utah Best of State Organization - 2017
Education
Utah State University
M.B.A.
Human Resource Management
1996
Brigham Young University
B.S.
Business Management
1988
Media Appearances
UVU: SMARTLab merges neuroscience, marketing to decode human behavior
Daily Herald online
2025-08-30
“This is the future of consumer research,” said Dale Jolley, director of the SMARTLab. “The technology allows us to see not just what people say but what their brains and bodies are telling us. That’s powerful.”
SMARTLab wins 7th Straight Best-in-State Award
UVU Woodbury School of Business online
2023-05-24
Speaking of the award, SMARTLab Director Dale Jolley said: "We are very pleased to be recognized for the cutting-edge marketing research that the SMARTLab performs on behalf of community businesses, students, and faculty. This award is one more testament to the quality and impact of the research being done at the SMARTLab by our student Customer Experience Researchers."
UVU SMARTLab Speaks at Accelerate23 Conference
UVU Woodbury School of Business online
2023-05-10
“I am pleased that the UVU SMARTLab is now recognized as one of the most advanced marketing research labs in the United States. I am especially pleased with the opportunities the SMARTLab provides our students with getting the most advanced marketing research training which has allowed them to get amazing employment opportunities and into Ph. D and M.D. programs."
Dale Jolley with UVU SMARTLab
UVU Review online
2023-02-10
Braden Morrison interviewed Dale Jolley about the UVU SMARTLab to learn its purpose and how students can get involved.
Conversation With Dale Jolley Of UVU SMARTLab
Silicon Slopes
2023-01-20
When you look at an ad, do you pay attention to where your eyes go? Not likely. Your brain is working so quickly that you don’t consciously think about it, but you base your decisions on seconds of observation. Dale Jolley, Director at UVU SMARTLab, joined us for a Silicon Slopes Conversations event on Friday, January 20th 2023 to decode what our brains do with marketing materials.
5 Best of State Awards in a Row for UVU’s SMARTLab
UVU News online
2021-07-22
“We are sought out as thought leaders,” said Dale Jolley, SMARTLab director. “This is the most advanced cutting-edge marketing research you can do, and this is what our students learn.”
SMARTLab wins 2020 Best of State Statue in Science and Technology
UVU Woodbury School of Business online
2020-01-01
“I’m really pleased about this award because it took four years for us to get to this point,” said Dale Jolley, director of the SMARTLab. “This was an accumulation of four years in a row that we won this award, and this is the pinnacle of the category against tough competition. It took a lot of people to get us here, and I’m proud of everybody.”
UVU ‘SMART Lab’ brings technology to marketing
FOX 13 Salt Lake City tv
2014-12-07
Dale Jolley, director of the SMART Lab, spoke about the findings from such glasses when applied to an advertisement for diapers.
"You can see that most of the time, folks focused on the baby,” he said. “That was their greatest interest. Now that's great if you're selling babies, but we're not in the baby selling business here. We're in the diaper business. So not a real effective ad. But by making a simple adjustment to that ad, having the baby turn to look at the text, all the sudden this becomes a much more effective ad."
UVU opens “smart” marketing lab
The Salt Lake Tribune online
2014-12-02
The lab's high-tech tools — paid for with $2 million in grants from Utah-based energy company Vivint — could garner national attention and save advertisers millions of dollars, contends Smart Lab Director Dale Jolley.
Courses
Customer Experience, Summer
MKTG 4600
