I am executive director with Bowen Craggs & Co. - a unique web effectiveness research and consultancy group. We focus on large, usually global organisations, providing tactical and strategic recommendations to help them improve their online communications – principally corporate websites, social media, mobile and apps.
We produce an Index of corporate website effectiveness annually for The Financial Times (www.bowencraggs.com/ftindex).
During the past 7 years I have worked with more than 50 of the Fortune Global 500 brands including BP, Shell, Unilever, Nestlé, GSK, IKEA, P&G, ING, Cisco, KPMG as well as organisations such as the World Bank and UK Foreign & Commonwealth Office.
Our Web Effectiveness Network (see LinkedIn groups) has a membership of more than 500 online comms professionals from 26 countries.
Industry Expertise (3)
Areas of Expertise (3)
City University: BSc Hons, Business Computing 1993
Sample Talks (1)
Using visitor data to win internal battles and serve online audiences more effectively
Nearly half of corporate website visitors either partly or completely fail to achieve the goal of their visit, according to Bowen Craggs’ surveys. Does this explain why so many corporate website visitors are unengaged? Dan will draw on data gathered from a hundred thousand corporate web visitors to answer the following questions: What are visitors looking for? Why do so many visits end in failure? Do website visits change brand perceptions?