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Dan Li, Ph.D. - IDEA. Manhattan, KS, US

Dan Li, Ph.D.

Research Associate | IDEA


Dan Li wrote her dissertation on parental mediation of children’s television viewing.



Dan grew up in China and moved to Milwaukee in 2003 to pursue her M.A. in mass communication at Marquette University. After earning the degree in 2005, she attended Northwestern University for her Ph.D. in media, technology, and society. While working on her dissertation on parental mediation of children’s television viewing, Dan moved to Manhattan and joined the IDEA Center research team in 2011. Having spent most of her life in metropolitan areas, Dan enjoys the peaceful atmosphere in Manhattan and looks forward to stargazing in the summer.

Industry Expertise (2)



Areas of Expertise (9)

Higher Education

Program Development

Distance Learning

Adult Education

Survey Design


Survey Research

Statistical Analysis

Outcomes Assessment

Education (3)

Northwestern University: PhD, Media, Technology, and Society

Marquette University: MA, Mass Communication

Huazhong University of Science and Technology: BA, Journalism

Affiliations and Past Experience (1)

  • Association for Institutional Research : Member

Articles (2)

Response to “A Better Way to Evaluate Undergraduate Teaching”


2015 In the January/February issue of Change, Carl Wieman argues, in “A Better Way to Evaluate Undergraduate Teaching,” the current methods of evaluating teaching effectiveness in higher education lack validity and do little to offer the means for improvement.

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Validity and Reliability of IDEA Teaching Essentials


2015 Most institutions of higher education have some system in place for collecting student ratings of instruction (SRI) data from classes on a systematic basis. SRIs are a relatively simple way of gauging student perceptions of teaching and the course.

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