Daniel Burnside

Clinical Professor of Finance University of Rochester | Simon School of Business

Rochester NY

Burnside is a chartered financial analyst and an expert in money management and financial planning.

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Spotlight

Jul 24, 2025

1 min

Covering "meme stocks"? Our expert can help.

"Meme stock" fever in the financial markets is back and hotter than ever. If you're a reporter covering the trend now or in the future (because history suggests it'll boomerang), the University of Rochester invites you to reach out to Daniel Burnside, clinical professor of finance at the Simon School of Business, for insight. Burnside has held various roles in the investment, risk management and financial planning fields, and has worked extensively with both individual and institutional clientele. He recently helped Forbes explain the trend affecting stocks like Krispy Kreme and Kohl's and other brands, and offered advice on how investors should proceed. "You’re not investing in fundamentals, you’re betting on crowd psychology and social media dynamics,” Burnside told Forbes. Burnside encouraged potential investors to “keep it small.” “No more than, say, 5% of your portfolio,” he added. “It’s speculation, not strategy. If you can’t afford to lose it, you can’t afford to meme it.” Contact Burnside by clicking on is profile.

Areas of Expertise

Personal Finance

Financial Planning

Investment Management

Money Management

Quantitative Research

Risk Management

Finance

Media

Social

Biography

Dr. Daniel Burnside is the former director of quantitative research at Clover Capital Management in Rochester, N.Y. He has held various roles in the investment, risk management and financial planning fields, and has worked extensively with both individual and institutional clientele. Burnside is a chartered financial analyst (CFA).

Education

University of Rochester / Simon School of Business

Business Administration

2001

Cornell University

PhD

Philosophy

1995

Selected Media Appearances

Kodak cautions investors on debt: Here's what happens next

Democrat & Chronicle print

2025-08-12

While the filing language is alarming, it may not be as bad as it sounds, said Daniel Burnside, clinical professor at the University of Rochester’s Simon Business School.

What We Know With Max Foster: 133-year-old Kodak says it might have to cease operations

CNN tv

2025-08-12

Max Foster: Kodak has had a rocky time in recent years, let's say, as it struggled to modernize. Let's zoom in now, Daniel Burnside, clinical professor of finance at the University of Rochester. He joins me now from Rochester, New York, where Kodak is based. And it is a fascinating case study, isn't it, because, I mean, younger viewers won't be aware of how ubiquitous kodak was, how it pretty much owned the photography industry.

Daniel Burnside: Quite right. Kodak was a titan. It completely dominated the photographic industry, which it basically invented.

Foster: Yeah, so it invented it, and it made a lot of money from it. And it did the right thing, didn'it? In theory, by inventing a digital camera. But tell us what went wrong.

Burnside: Well, you know, companies don't like changing gears once they've invested a great deal in selling products and services that they're used to selling. It's very difficult for them to change gears.

Here’s What’s Driving The Latest Meme Stock Frenzy—Kohl’s, Krispy Kreme And More

Forbes online

2025-07-23

Daniel Burnside, a financial analyst and professor at the University of Rochester, told Forbes that “with companies like Kohl's, GoPro, Rocket — you’re not investing in fundamentals, you’re betting on crowd psychology and social media dynamics.”

“Researchers don’t have good models for this," he added. "You can’t rely on any good economics to guide you here.”

If someone decides to invest in a meme stock, Burnside encourages potential investors to “keep it small.” “No more than, say, 5% of your portfolio,” he said. “It’s speculation, not strategy. If you can’t afford to lose it, you can’t afford to meme it.”

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