Daniel Burnside

Clinical Professor of Finance University of Rochester | Simon School of Business

Rochester NY

Burnside is a chartered financial analyst and an expert in money management and financial planning.

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Spotlight

Jul 24, 2025

1 min

Covering "meme stocks"? Our expert can help.

"Meme stock" fever in the financial markets is back and hotter than ever. If you're a reporter covering the trend now or in the future (because history suggests it'll boomerang), the University of Rochester invites you to reach out to Daniel Burnside, clinical professor of finance at the Simon School of Business, for insight. Burnside has held various roles in the investment, risk management and financial planning fields, and has worked extensively with both individual and institutional clientele. He recently helped Forbes explain the trend affecting stocks like Krispy Kreme and Kohl's and other brands, and offered advice on how investors should proceed. "You’re not investing in fundamentals, you’re betting on crowd psychology and social media dynamics,” Burnside told Forbes. Burnside encouraged potential investors to “keep it small.” “No more than, say, 5% of your portfolio,” he added. “It’s speculation, not strategy. If you can’t afford to lose it, you can’t afford to meme it.” Contact Burnside by clicking on is profile.

Areas of Expertise

Personal Finance

Financial Planning

Investment Management

Money Management

Quantitative Research

Risk Management

Finance

Media

Social

Biography

Dr. Daniel Burnside is the former director of quantitative research at Clover Capital Management in Rochester, N.Y. He has held various roles in the investment, risk management and financial planning fields, and has worked extensively with both individual and institutional clientele. Burnside is a chartered financial analyst (CFA).

Education

University of Rochester / Simon School of Business

Business Administration

2001

Cornell University

PhD

Philosophy

1995

Selected Media Appearances

Here’s What’s Driving The Latest Meme Stock Frenzy—Kohl’s, Krispy Kreme And More

Forbes online

2025-07-23

Daniel Burnside, a financial analyst and professor at the University of Rochester, told Forbes that “with companies like Kohl's, GoPro, Rocket — you’re not investing in fundamentals, you’re betting on crowd psychology and social media dynamics.”

“Researchers don’t have good models for this," he added. "You can’t rely on any good economics to guide you here.”

If someone decides to invest in a meme stock, Burnside encourages potential investors to “keep it small.” “No more than, say, 5% of your portfolio,” he said. “It’s speculation, not strategy. If you can’t afford to lose it, you can’t afford to meme it.”

Here’s How Gen Z Can Financially Cope with Tariffs

U.S. News & World Report online

2025-05-08

Building a savings fund is especially important for Gen Z, says Daniel Burnside, a clinical professor of finance at the Simon Business School at the University of Rochester, in New York.

“If you like living on the edge, then by all means, spend everything you earn and cross your fingers,” Burnside says. But he doesn’t recommend it. “Things happen, and they seem always to cost money when they do,” he says.

High CD Yields Could Rise Even More If The Fed Boosts Rates; Should You Wait?

Forbes print

2023-07-20

Daniel Burnside, a clinical professor of finance at the University of Rochester, says there’s no automatic connection between the Fed rate and CD rates.

“It’s not as if they change the target rate and then CDs are higher that day. It just depends on the bank,” he notes.

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