Darcey Howard
Founder | Personal Branding Through Appearance
New York, NY, UNITED STATES
Inspiring and engaging speaker that creates a linear approach to creative concepts.
Media
Publications:
Documents:
Biography
As a featured speaker for such companies as IBM, Ameriprise, BDO Siedmans, and the SBA Darcey Howard is sought after for not only her dynamic presense but her ability to create linear approaches to creative concepts. With a 20 year history of building brands and programs that build business whether its her "Personal Branding Through Appearance" program for professional positioning, the "Solopreneuer Success Program" for Lifestyle and Luxury consultants or advising start ups on preparing to seek VC funding it all begins with the integrity and vision of your brand.
Darcey Howard's "Personal Branding Through Appearance" (PBTA) program is the visual link between what you are asking of your audience and how you are delivering it. We ask every person we encounter to invest in us, either of their time, confidence or money. What is your personal brand style saying versus what you are asking? Can you tell your audience that you are a creative, resourceful, expert in your field when your visual message denotes something less than remarkable and prepared? If you are your own brand then your wardrobe is your logo. Defining it and having it directly relate to how you are "showing up" is the philosophy behind this incredibly empowering program. After nearly two decades of experience in Brand Marketing for the apparel industry Darcey Howard launched PBTA in 2004 providing individual consultations to professionals and entrepreneurs in addition to corporate workshops and seminars designed to drive motition through brand talent. In 2009 Darcey launched her first DVD "The Essential Guide" and currently has a follow up book in development. She has been featured on such programs and publications as Lifetime Network, New York Times, Forbes, Small Business Computing, Seattle Magazine, Seattle Times & Post Intelligencer, and Northwest Afternoon. Darcey redsides in New York and divides her time between her offices in New York and Seattle.
Industry Expertise (3)
Professional Training and Coaching
Apparel/Accessories
Advertising/Marketing
Areas of Expertise (6)
Personal Branding Through Appearance
Executive Positioning for Women
Solo-Preneur Success
Personal Branding
Branding
Branding to Women
Accomplishments (1)
Entrepreneuress of the year (professional)
Awarded by the Seattle business community in 2009
Education (1)
Portland State University: BA, marketing, communication, consumer behavior 1984
Affiliations (3)
- Marketing Communicators
- The Boys and Girls Club
- Source37
Links (5)
Testimonials (4)
Brette Westerlund, Chair | New York Junior League
"Darcy has a lively presentation style that engages the audience immediately. She promotes enthusiasm and her information is down to earth and easily applied in every day life. Darcy is one of the few speakers, who has addressed our group, that provided practical advice on how to brand yourself. In fact, she did it in three easy words."
Amanda Hoffman, CEO/Founder | Urband Girl Squad/ NYC
Darcey's presentations are fun, engaging, and informative without being too serious. She is warm and non-judgmental, allowing many participants discuss their own challenges or concerns. The best part of her “Personal Branding Through Appearance” Program is that the tools that are not unique to one specific style, but applicable to many different personalities and brands. Her technique is exciting, fun and allows both men and women to feel confident and authentic.”
Amy Seglin, President | Chalonoer Associates
Darcey is a consummate professional and her expertise is invaluable. She provides excellent advice on personal branding and how to present your best self in the professional world. I have presented with her several times and learn something new each time I listen to her. She is able to tailor her content on an audience basis, and really works to understand who she is presenting to. She leaves people feeling motivated to improve their own presentation, and gives them relevant tools they can immediately apply to their everyday life. She's done that for me, and I believe many of the tips she has offered during our presentations have resonated and helped me improve my own style and personal brand. I would recommend her in a heartbeat
Barbie Van Horn, Sr. Partner | Old Republic Title
Darcey Howard is one of the most interesting and vivid presenters that I have seen in my career. Through formal presentations that are targeted toward a specific group or more informal presentations that encompass a great variety of different needs, Darcey helps people understand the image that they portray as well how other people see and react to what they are wearing. She never looses sight of the fact that everyone is an individual and has personal ideas that need to be expressed as well as an understanding of the perceptions that need to be met to be seen as a professional in their chosen field. No matter how seasoned or new the audience, the content of her presentation is incredibly important and the message always comes across.
Event Appearances (10)
Be Intentional Be Your Brand
Women's Exchange American Airlines; One World Headquarters NYC
2012-06-21
Personal Branding Through Appearance
Women's History Month Bayer Healthcare US Headquarters
2012-03-06
Personal Branding Through Appearance
Super Women's Group Luncheon IBM Smarter Commerce Global Summit - San Diego, CA
2011-09-21
Personal Branding Through Appearance
Executive Team Workshop BDO Seidmans - Seattle, WA
2008-11-10
Find Your Inner Amazing
Annual Women's Leaders conference Ameriprise - New York, NY
2011-11-23
Find Your Inner Amazing
Reinvention Convention MORE magazine - New York, NY
Be Intentional Be Your Brand
Washington Women's Caucaus Washington Women's Caucaus - Seattle WA
2012-06-07
Personal Branding Through Appearance
Annual Education Conference AIG Sun America - Seattle, WA
2008-03-01
Personal Branding Through Appearance
Quarterly CLE Attorney Genreals' Office - University of Washinton, Seattle WA
Jump Start Your Job Search
Quarterly Education 100 Women Hedgefund - New York NY
2010-03-09
Sample Talks (5)
Be Intentional, Be Your Brand
If you are your own brand then your wardrobe is your logo. This is at the core of developing your personal brand. Being intentional is your tool to communicating it. A brand is comprised of Goals, Value, History, Mission, Strengths and Intended Audience. Identify your audience and confidently communicate your message with the tools of Personal Branding Through Appearance.
The 6 Parameters Of Personal Brand Style
Put power and strategy into your wardrobe.
Jump Start Your Job Search
Tactics for being memorable but not standing out
Mind The Gap
Bridge the gap between how you feel and how you look.
Find Your Inner Amazing
Establishing what's at the core of your brand. A guide for women in their prime
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
Social