Dave Balter is the founder and CEO of BzzAgent, Inc., one of the advertising industry's most recognized word-of-mouth marketing and media firm. He launched BzzAgent in 2002, and since that time the company has established itself as the leading provider of word-of-mouth services for the world's most esteemed brands, including Anheuser-Busch, Levi Strauss and Ralph Lauren. Under Balter's leadership, BzzAgent has been featured in The New York Times Sunday Magazine and The Wall Street Journal. In January of 2006, the company closed a groundbreaking $14MM round of institutional financing.
Balter is an international speaker on the topic of word-of-mouth marketing and holds a provisional patent in the process and systems of word-of-mouth marketing and research. He co-authored Grapevine: The New Art of Word-of-Mouth Marketing, which has become the industry's seminal business title. Dubbed a "serial entrepreneur" by The Boston Globe, Balter built and sold two promotional agencies prior to forming BzzAgent. Prior to launching his own companies, Balter spent a number of years working in customer loyalty capacities for companies including Kessler Financial Services, where he managed direct marketing and affinity program implementations for Fortune 1000 clients. He was named to the "40 under 40" by the Advertising Specialty Institute in 2001 and "Top 7 Individuals Changing the Face of Beauty" by Women's Wear Daily. Balter earned a B.A. in Psychology from Skidmore College.
Industry Expertise (6)
Areas of Expertise (7)
Word of Mouth Marketing
Social Media Marketing
Dubbed a "Serial Entrepreneur" by the Boston Globe in 2006 (professional)
Dubbed a "serial entrepreneur" by The Boston Globe in 2006. Named to the "40 Under 40" list by The Boston Business Journal in 2006 as well as by Advertising Specialty Institute in 2001. Women's Wear Daily named him one of the "Top 7 Individuals Changing the Face of Beauty" in 2001.
Skidmore College: BA, Psychology 1993
- Board Member, International Chair, WOMMA [Word of Mouth Marketing Association], Board Member MITX, Board Member Future of Marketing Council (Wharton), Advisory Board Member Boys & Girls Club Boston
Sample Talks (1)
Word of Mouth Marketing, International Speaker
A co-founder and current board member of The Word of Mouth Marketing Association, Balter is an international speaker on the topic of word-of-mouth marketing. He has presented for corporations, associations and non-profit groups throughout the U.S., Europe and Asia. He co-authored Grapevine: The New Art of Word-of-Mouth Marketing, which has become one of the industry's most recognized business titles.
- Workshop Leader
- Author Appearance