Dave Kerpen
CEO | Likeable Media
New York, NY, UNITED STATES
Who Loves Ya, Baby? Step up from the crowd in the rough and tumble world of social media marketing with the likeability factor!
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Biography
Dave Kerpen is the founder and CEO of Likeable Local, a social media software solution for small businesses. Dave is also the co-founder and former CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with triple digit revenue growth for 4 consecutive years. Dave and his wife and COO Carrie have transformed theKBuzz (founded in 2006) into Likeable, 1 of Facebook’s Top 65 Preferred Developer Consultants as well as the only 3-time WOMMY Award winner for excellence from the Word of Mouth Marketing Association (WOMMA).
Dave has been featured on CNBC’s “On the Money”, ABC World News Tonight, the CBS Early Show, the New York Times, and countless blogs. Within the past year, Dave has spoken at dozens of social media related conferences and webinars for organizations such as WOMMA and the American Marketing Association.
Dave is backed by a team of social media thought leaders who collectively have managed over 250 accounts on Facebook and other social networks, for brands such as Verizon FiOS, 1-800 Flowers.com, Neutrogena, Uno Chicago Grill, The Pampered Chef, and Heineken. Dave’s book, a New York Times Best Seller, is “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other social networks.”
Dave is proud of his Likeable business accomplishments but prouder of Charlotte and Kate, his two daughters at home in New York.
Industry Expertise (4)
Media - Online
Business Services
Advertising/Marketing
Social Media
Areas of Expertise (9)
Becoming More Likeable With Social Media
Social Media Marketing
Buzz & Viral Marketing Strategies
Word of Mouth Marketing
Customer Engagement & Retention
Innovations in Social Media Marketing
Social and E-Commerce
Digital Media Marketing
Brand Development & Marketing
Accomplishments (3)
New York Times Best Selling Author (professional)
2011-06-01
Dave's book "Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)" reached the NY Times Best Sellers list in June 2011.
USA Today Money Best Seller (professional)
2011-06-01
Dave's book "Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)" was published to USA Today Money Best Sellers list.
Chief Executive Officer – Likeable Media (professional)
2006-08-01
Likeable Media is an award-winning full-service social media leveraging and word of mouth marketing firm with 200+ clients. After an in-depth analysis of your organization and brand, we’ll build you a roadmap for your social media success and full integration of social media into your existing communication plans, along with the tools to help get you there and achieve maximum business results.
Education (1)
Boston University: BS and BA, Education & Psychology 1998
Activities and Societies: Scarlet Key Award, Golden Key National Honor Society, Presidential Scholar, Student Advisor Resident Assistant
Affiliations (4)
- Likeable Tu
- Likeable Media
- Likeable Istanbul
- Likeable Russia
Links (6)
Testimonials (2)
Jason Keath, CEO | Social Fresh
"Dave consistently brings takeaways that are easy to consume and very actionable for any size business to leave his presentations and know what they can do to improve their business.”
Natale Raimo, Development Manager | National MS Society
"Dave Kerpen paints a clear picture of how social media has changed the way consumers make decisions and the strategic ways businesses can utilize all that social media has to offer.”
Event Appearances (23)
Why It Pays To Be Likeable
Social Media Conference 2012 Athens, Greece
2012-04-27
Is There Room for New Social Media Players?
Mesh Marketing Conference Toronto, Ontario
Book Signing
SXSW Interactive 2012 Austin Texas
2012-03-10
Likeable Social Media
SXSW Interactive 2012 Austin, Texas
2012-03-10
Likeable Social Media Strategies
Red10 Social Media Fest Mexico City
2011-10-27
The Art of Community Management
Social Fresh Atlanta Atlanta, Georgia
2010-11-08
How to Establish a Brand Personality Through Social Media
Social Media Marketing Boot Camp Webinar
2012-02-16
KEYNOTE SPEECH: Using Social to Humanize the Brand
OMMA Global San Francisco 2012 San Francisco, California
2012-03-20
Why It Pays to Be Likeable
The Social Media Society & The Art Directors Club Speaker Series New York City
2012-04-24
How to Use Social Media to Make Your Organization More Likeable
Wharton Club of New York Speaker Series New York City
2012-03-26
KEYNOTE SPEECH – Digital PR: Why It Pays to Be Likeable
PR News' Digital PR Next Practices Summit San Francisco, California
2012-02-16
KEYNOTE SPEECH: Why it Pays for Retailers to be Likeable
Retail Customer Experience Executive Summit Chicago, Illinois
2012-08-08
KEYNOTE SPEECH
2nd Annual FMC Summer Social Media Boot Camp Briarcliffe College, New York
2012-07-13
Case Studies Panel
Awareness Exploring Social Media Business Summit Burlington, Massachusetts
2011-10-17
How to be amazing in social media
Word of Mouth Crash Course Conference Austin, Texas
2012-05-10
Why It Pays to Be Likeable on Facebook
Social Media Success Summit 2012 Webinar
2012-05-17
Why it pays to be Likeable
GCC Government Social Media Summit Dubai, UAE
2012-09-19
Panel Moderator: Strategic Social Media for Business
ACG Boston Fall Conference 2011 Boston, Massachusetts
2011-11-09
Why It Pays To Be Likeable
TEDxSetonHall South Orange, New Jersey
2012-04-21
Using Facebook to Delight Customers and Create an Irresistible Brand
WOMMA School of WOM Conference Chicago, Illinois
2011-05-10
KEYNOTE INTRODUCTORY & CLOSING ADDRESS
Likeable U Class of 2012: Beyond the Buzz! New York City
2012-05-15
Social Media: Do or Die!
Inc. 500|5000 Conference & Awards Ceremony Phoenix, Arizona
2012-10-04
9 Likeable Strategies for Facebook Success
Facebook Success Summit 2012 Webinar
2012-10-09
Sample Talks (5)
Using Social Media to Make Your Organization More Likeable
Are you using social media the right way in order to grow your brand? By following Dave Kerpen's 18 ways to succeed, your brand can become irresistible in the social media space. Based on his new book "Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& other social networks)" Dave will present how brands can thrive by using social media. You will learn the best ways to use each of the social networks, business success stories, and find out how to apply Dave's advice to your brand.
How to Establish a Brand Personality Through Social Media
Thanks to social media platforms like Facebook, Twitter, and Foursquare, it’s easier than ever for consumers to share their experiences and endorsements with friends and followers. Dave Kerpen, the CEO of Likeable Media and author of the New York Times bestseller Likeable Social Media, will show how to make word of mouth marketing work for you online. Learn how to create a voice for your brand, listen and respond to your audience, and deliver engaging content through social media.
Is There Room for New Social Media Players?
Although there are thousands of social networking services, the landscape is dominated by a small handful of players: Facebook, Twitter, LinkedIn and perhaps Google+. The question is whether there is room my new entrants. What would it take for a new player to establish a strong foothold? And what should brands do when a new service appears on the scene? Join Dave as he provides insight into the competitive social media landscape.
Using Social to Humanize the Brand
Developing a way to humanize social media efforts is essential for a brand’s success in social. While technology helps the process, humanizing a brand also depends on people, and so it’s crucial to get the balance between technology and humans right. Likeable CEO Dave Kerpen will explain the importance of humanized brands, give examples of platforms that help scale human engagement, and show best practices for combining technology and humans to make the most of social media.
Social Media: Do or Die!
Social and digital media can help you market and sell your product or service; find and retain clients; and recruit top talent – if you’ve got a plan. In this session, learn and understand not only the tactics of “creating a page” but also the strategy, measurements, and ROI behind successful companies using social media in both the B2C and B2B realms. Dave Kerpen will share how they’re doing it, and help solve your challenges and sticking points so that you can succeed as well.
Style
Availability
- Keynote
- Workshop Leader
- Author Appearance
- Corporate Training
Social