I have enjoyed working on the advertising, marketing and branding communications for well over 100 brands during my professional ad agency career as well as in my teaching career.
Industry Expertise (1)
Areas of Expertise (8)
Layout and Design
Direct Response Advertising
College for Creative Studies: BFA, Advertising Design 1985
Advertising Professor Uses Class to Give Back to the Community
MSU Today online
Nonprofits rely on donations and support, and with thousands of organizations to choose from, it can be difficult to convince the public to support your goals. Faculty and students from the Department of Advertising and Public Relations at Michigan State University are using their skills to help.
The look, the feel, the brand
City Pulse online
Craft beer’s creative labels are taking the industry by storm You’ve probably seen everything from the grotesque (Amager Bryghus and Against the Grain Brewery’s image of a slobbering, gaping maw devouring a hot dog on the “Great Big Kentucky Sausage Fest” imperial brown ale) to the punny (Stoudts Brewing Co.’s well-dressed ram on its doppelbock “Smooth Hoperator”). Walk into any beer aisle, and you’ll see the classics like Budweiser, Miller and Coors, but dozens of craft beer labels fill the remaining shelves, ranging every design under the sun — a craft label explosion.