I was born in Michigan, but lived in Guatemala with a tribe of Mayan indians until I was eighteen years old, after which I moved to the US. I spent six full-time years in graduate school, earning an advanced degree in ancient languages (learning about a dozen of them) and theology. I’ve taught at the undergraduate and graduate level.
I managed a publishing firm (Eisenbrauns) from 1983-1988 and then owned and ran a marketing firm from 1988-1994.
I play racquetball, teach motorcycle racing (sponsored by Kawasaki), and love aviation (I’m a helicopter and airplane pilot).
I speak to, write for, and consult with the marketing industry via ReCourses, Inc. I’ve worked with more than 700 firms/departments individually and thousands of people have been through our seminars and speaking engagements.
I own RockBench Publishing Corp., a traditional and electronic publisher of thought leadership content. It’s a very non-traditional platform that has given voice to many important leaders.
I am an avid photographer, shooting all over the world (28 countries). You can see some of my photographs at ReTake.com. Many are hanging in lobbies, museums, artful homes, etc. I typically am accepted to a dozen major shows per year.
My work has been discussed in the Wall Street Journal, USA Today, Fast Company, Inc. Magazine, Forbes, CBS Business Network, MarketingProfs, and BusinessWeek. I have also contributed portions of David Maister’s Strategy and the Fat Smoker, Cameron Foote’s The Business Side of Creativity, Robert Bly’s Internet Direct Mail: The Complete Guide to Successful E-Mail Marketing Campaigns, and the new AIGA book on Professional Practices in Graphic Design (also translated into Chinese). I have contributed to a dozen other publications by leading authors, and a recent three-part booklet series was published by NewPage, entitled David C. Baker Speaks. The 10,000 copies were sold out.
I have been a featured speaker at nearly every marketing industry conference, and speak at Harvard , SVA, and various TEDx conferences. I have been a frequent contributor to nearly all the major publications that serve the marketing industry.
I am the author of two RockBench books: Managing (Right) for the First Time (just named one of the (Top 10 Books Entrepreneurs Should Read” by Inc. Magazine) and Financial Management of a Marketing Firm.
I was invited to be a lifetime MENSA member.
Industry Expertise (10)
Training and Development
Founder/Acquisition Editor of RockBench Publishing Corp. (professional)
RockBench Publishing Corp. was founded to publish "Courageous Thought Leadership Content." As such, we publish 4-8 books per year, all of which are sold on Amazon, Kindle, and Apple. If you look at the books on http://www.rockbench.com and then read the reviews, you'll be quite impressed with the selection of material that we publish.
Grace Seminary: Th.M., Language, History, & Theology 1988
Earned four-year graduate degree, primarily studying ancient languages (Latin, Hebrew, Greek, Syriac, Aramaic, Arabic, etc. Also speak Spanish, Portuguese, K'anjobal. Can understand Italian.).
- Workshop Leader
- Author Appearance
- Corporate Training