David Poulos
Granite Partners
Sparks, MD, UNITED STATES
The Marketing Doctor Can Make Your Organization Thrive!
Media
Publications:
Videos:
Audio/Podcasts:
Biography
David Poulos, has over thirty years of marketing experience, ranging from private enterprise, state and federal government, non-profit and charitable organizations. He has a Bachelor of Science degree in Marketing Communications from Northeastern University, Boston, MA, and has effectively served as Director of Membership Marketing for the National Grain and Feed Association, as Director of Marketing Communication for the National Printing Equipment Manufacturers Association (NPES), Director of Marketing for the National Court Reporters Association, and as a consultant to a host of other non-profit clients including: American Institute of Aeronautics and Aviation, Community Associations Institute, Electronic Retailing Association, Kitchen Cabinet Manufacturers Association, National Assn. Retail Pharmacists, National Association of Wholesale Druggists, National Geographic Society, National Grain and Feed Association, National Information Corp., and the National Society of Professional Engineers.
Mr. Poulos has published over 20 articles on a variety of marketing topics in nationally published magazines and websites, has published over four year’s worth of weekly blog articles on non-profit and commercial marketing, management and customer service best practice, is the author of "The Marketing Doctor's Survival Notes," a marketing guidebook for non-profits, has been quoted as an expert in articles appearing on Fox News Small Business and MSN Main Street Business websites, was featured in the Global Edition of Who’s Who of Marketing Executives, and is a former board member and President of the Sales and Marketing Executives international, and is a member of ASAE, DMAW.
Industry Expertise (10)
Media - Print
Public Relations and Communications
Events Services
Print Media
Direct Marketing
Non-Profit/Charitable
Advertising/Marketing
Media - Broadcast
Market Research
Media - Online
Areas of Expertise (10)
Marketing
Membership Recruitment
Membership Retention
Direct Marketing
Tradeshows
Market Research
Entrepreneurship
Branding
Corporate Strategy
Product Positioning
Accomplishments (5)
Background in Science (professional)
1982-01-01
Designed medical treatment protocols for the U.S. Navy.
Publishing Professional (professional)
1992-01-01
Launched and grew two professional newsletters, on to over 70,000 subscribers in the first year.
Driving Organizational Growth (professional)
1996-01-01
Increased membership and participation levels at several non-profit organizations, using the same or fewer resources than previous positionholders
Expanding Influence Globally (professional)
2004-10-13
Grew a national manufacturing tradeshow into a Tradeshow Magazine Top 10 event.
Creating Opportunities (professional)
2006-01-02
Started six different businesses in 20 years, sold four, dismantled two, growing one
Education (2)
Northeastern University: Bachelor of Science, Marketing Communications 1985
St. Joseph's University: Cert., Electronic Data Interchange 1996
Affiliations (4)
- ASAE
- DMAW
- SMEI
- AMA
Links (2)
Testimonials (2)
Kristin Schaad, Marketing Manager | National Datacast Incorporated
. . . National Datacast was working with a larger local ad agency, and spent considerable money to develop a new brand and some standards, along with a website and some additional collateral. I wasn’t very pleased with the results, and the cost was prohibitive to engaging other marketing activates. We hired Granite Partners to do some market research and were very pleased with the report they submitted. We asked them to take on a larger project, a good-sized tradeshow display, playing off the results of their research to approach a specific vertical market. Granite Partners created the display, set the standard for brand usage, created collateral and sales pieces, created web advertising, worked with the press and even consulted on our tra
Brett Hill, President/CEO | Freedom Telecom Services
. . . A year ago, Freedom Telecom Services was a start-up network services firm in Baltimore. We needed a corporate identity, some branding work and some PR. We knew of Granite Partners’ work from a previous company, and turned to them to help launch our company. We’re now an established, multi-million dollar global company serving major clients in several countries, and Granite Partners continues to do our marketing work. We’ve been very pleased not only with the level of expertise and service we receive - they always go the extra mile to make deadlines, reach out to the media on our behalf, etc. – but also with the results they achieve as well. They work closely with us, but without needing a lot of management time or supervision, saving
Event Appearances (1)
Ten Things You Can Do to Get More for Your Tradeshow Dollar
Entrepreneur Exchange Luncheon Anne Arundle County Entrepreneur Exchange Luncheon
2012-10-24
Sample Talks (1)
How To Get More Bang For The Buck with Tradeshow Marketing
A review of ten ways companies can get the most of their tradeshow marketing dollar and produce better results for a higher ROI. Covers use of space and location selection, backdrop and display design, use of imagery, promotional giveaways, staff training and appearance, goal-setting, pre-show marketing, lead segmentation and processing and a wide range of tradeshow related topics that will provide audiences of all levels of sophistication new insights and motivation to try new techniques.
Style
Availability
- Keynote
- Moderator
- Panelist
- Host/MC
- Author Appearance
Social