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David Primo

Ani and Mark Gabrellian Professor, Professor of Political Science and Business Administration, Department Chair University of Rochester

  • Rochester NY

An expert in American politics; campaign finance; corporate political strategy, social responsibility & fiscal policy; & airline industry.

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2 min

Should companies speak out on political issues? When does taking a stand become a business risk? University of Rochester political scientist and professor of business administration David Primo studies the tension between corporate strategy, free expression, and consumer backlash. His insights have become indispensable for journalists covering the CEOs, sports owners, and brands that increasingly find themselves at the center of public controversies. Primo was recently quoted in The Boston Globe about the fallout from New England Patriots owner Robert Kraft’s intervention in Ed Sheeran’s stadium tour after rapper Macklemore was dropped as an opening act. While Kraft had the legal right to regulate speech on private property, Primo argued, the larger business question is whether companies benefit from policing the political views of performers, employees, or partners. “You’re not going to be a successful arena owner if you start checking people’s politics before you book them,” Primo told The Globe. His expertise extends beyond concerts and stadiums. Primo researches corporate political activity, regulation, governance, and the strategic decisions organizations make when navigating contentious public issues. He has been a source in news stories about boycotts involving big brands like Harley-Davidson and Target.  Primo can discuss: Brand activism and corporate political speech When companies should — or shouldn’t — take public positions Consumer backlash and reputational risk CEO activism and its business consequences Corporate governance and political decision-making The intersection of free expression and private businesses As debates over corporate values, sponsorships, employee activism, and executive leadership continue to shape headlines, Primo offers evidence-based insight into how businesses weigh the costs — and potential benefits — of entering the political arena. Connect with him by clicking on his profile.

David Primo

2 min

The U.S. national debt exceeding the size of the American economy is a dubious milestone that has sparked alarm and confusion among policymakers who are asking how worried they should be and what can be done to stop the bleeding. David Primo, a political scientist and professor of business administration at the University of Rochester and a fiscal policy expert who has testified before Congress on the national debt, says Americans should be very concerned about the debt and, at the same time, know there is a solution. “The federal budget outlook is grim and threatens the economic future of the United States,” says Primo, the author of Rules and Restraint: Government Spending and the Design of Institution (University of Chicago Press). “If Congress waits to act, Americans will need to give up a bigger piece of the nation’s economic pie to stabilize the country’s finances.” Primo says a solution lies in a constitutional amendment restraining the federal budget. Specifically, such an amendment would clearly define spending and revenue, set spending limits based on a multiyear period, and allow for waiving the limit only with a large supermajority in Congress. “As it stands, Congress is constitutionally incapable of tying its own hands, making it difficult for legislators to implement durable changes to the federal budget,” Primo says. Recent data show the national debt has crossed 100% of the GDP threshold — roughly $31.27 trillion versus $31.22 trillion in economic output — marking the highest peacetime level in U.S. history. The Congressional Budget Office has projected that debt levels, if left unchecked, could reach 181% of GDP in the next 30 years. Primo says delaying implementing a solution raises the risk of increased interest rates, which would, in turn, reduce investment and, ultimately, economic growth. For journalists covering deficits, tax policy, and the long-term economic outlook, Primo offers key expertise and a clear lens on: The implications of national debt exceeding GDP Constitutional and institutional approaches to fiscal reform Fiscal policy and political incentives “The United States is in precarious fiscal health,” Primo told Congress in 2023. “In the absence of a constitutional amendment, I fear it will take a fiscal crisis before Congress acts. Nobody wants that.” Connect with Primo by clicking on his profile.

David Primo

1 min

The on-again-off-again nationwide boycott of Target has the retailer’s new chief executive, Michael Fiddelke, officer facing relentless pressure from activists on both sides of the issue. David Primo, a professor of political science and business administration at the University of Rochester, says Fiddelke can’t seem to move Target from the crosshairs despite slashing prices on thousands of products and investing in stores, workers, and technology. “Target remains a battleground for activists on the left and the right, and its new CEO hasn’t yet figured out how to extricate the company from this role,” Primo recently told USA Today. “Fiddelke already faces a huge challenge in turning around a company with significant operational issues. This certainly doesn’t help matters.” Target has reported 13 straight quarters of sluggish sales. Company officials have admitted that shopper anger has contributed. Activists in Minneapolis, where Target is based, organized a nationwide boycott last year over the company’s rollback of diversity, equity, and inclusion policies. From church pulpits to community gatherings, the policy about-face was widely viewed as a betrayal of Black Americans who had propped up the retail giant’s bottom line. Primo studies corporate political strategies, among other areas, and regularly shares his insights with business journalists and political reporters. His essays have appeared in The New York Times and The Wall Street Journal, and he’s been interviewed by many radio and television outlets, including Bloomberg and National Public Radio. Contact him by clicking on his profile.

David Primo

Areas of Expertise

US National Debt
Corporate Politics
Corporate & Business Strategy
Corporate Values
Corporate Boycotts
Money in Politics
Government shutdown
Corporate Political Strategy
Airline Safety and Security
Legislative Rules
Judicial Appointments
Government Spending and Budgets
Campaign Finance
Political Gridlock
Federal Tax Policy
Election Law
Airline Business
Airline Industry

Media

Biography

David M. Primo is the Ani and Mark Gabrellian Professor and a professor of political science and business administration at the University of Rochester.

He is the author of three books, including the award-winning Rules and Restraint: Government Spending and the Design of Institutions, and numerous journal articles. His most recent book is Campaign Finance and American Democracy: What the Public Really Thinks and Why It Matters, co-authored with Jeff Milyo. His research has been supported by several organizations, including the National Science Foundation.

Primo has published op-eds in national news outlets including the Wall Street Journal, New York Times, USA Today, and Los Angeles Times, and he’s been interviewed on radio and television stations including National Public Radio, Bloomberg, and Sirius XM. He has testified before Congress multiple times on the subject of constitutional budget rules and budget process reform, and his campaign finance research was cited in 2011 by Chief Justice John Roberts in a US Supreme Court decision regarding the public funding of elections.

In 2014, Primo created the Politics and Markets Project, which fosters education, research, and debate about the appropriate relationship between business and government in the 21st century. The panel events Primo moderates as part of PMP programming bring together experts from across the political spectrum to debate controversial issues in a civil fashion.

Primo teaches courses in American politics, corporate political strategy, and innovation and global business. He joined the Rochester faculty in 2002 after receiving his PhD in Political Science from Stanford University, where he also received an MA in Economics.

Education

Brown University

B.A.

Economics and Honors Political Science

1998

Brown University

M.A.

Political Science

1998

Stanford University

M.A.

Economics

2001

Affiliations

  • Center for Competitive Politics : Board of Academic Advisors
  • American Politics Research : Editorial Board
  • The Mercatus Center at George Mason University : Mercatus Affiliated Scholar

Selected Media Appearances

Will Robert Kraft’s intervention in Ed Sheeran’s tour affect Gillette’s ability to book big acts?

The Boston Globe  online

2026-09-24

Most concert promoters and venue owners, even a corporate behemoth like Live Nation, would not dare do what Kraft did, nor should they, said David Primo, a political science professor at the University of Rochester who studies brand activism.

“Under the First Amendment, Kraft certainly can do whatever he wants on private property with regard to regulating speech,” Primo said. “But the bigger question is whether he ought to be policing the speech of artists at his venue.

“You’re not going to be a successful arena owner if you start checking people’s politics before you book them,” Primo said.

In other words, if the folks at TD Garden have an inkling that Albarn, of Gorillaz, intends to raise a Palestinian flag on stage when his band plays in Boston next week, they should let him. (In response to an email, a TD Garden spokesperson said: “We decline comment.”)

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Harley-Davidson anti-DEI campaign revs up over new 'woke' allegations

USA Today  print

2026-06-03

New attacks on Harley-Davidson show the potential pitfalls major brands risk when they try to appease everyone in a highly polarized political climate, said David Primo, professor of political science and business administration at the University of Rochester in New York.

“These new attacks are further evidence that firms that try to placate activists on the left or the right without having a clear vision for their brand are doomed to become perennial targets,” Primo said. “We saw it with Target from the left, and now we’re seeing it with Harley-Davidson from the right.”

The decision to target Harley-Davidson now is not coincidental, according to Primo. Like Target, it has a new CEO and is in the midst of a turnaround effort.

“Just as with Target and its attempt to retool, this is a distraction the new CEO doesn’t need,” he said.

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Seven companies being boycotted over Trump policies

US News & World Report  print

2026-05-04

“Boycotts are an attempt to influence a company’s behavior by threatening its sales and reputation,” says David Primo, the Ani and Mark Gabrellian Professor and a professor of political science and business administration. When successful, they can create a short-term hit to the company’s stock price. “Most boycotts, though, fizzle out, so part of the challenge for investors is figuring out which ones have legs.”

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Selected Articles

Risky Business: Do Disclosure and Shareholder Approval of Corporate Political Contributions Affect Firm Performance?

Business and Politics

Saumya Prabhat and David M. Primo

2018

The role of corporations in the US political process has received increased scrutiny in the wake of the US Supreme Court’s Citizens United decision, leading to calls for greater regulation. In this paper, we analyze whether policies mandating greater disclosure and shareholder approval of political contributions reduce risk and increase firm value, as proponents of such rules claim. Specifically, we examine the Neill Committee Report (NCR), which led to the passage of the United Kingdom’s Political Parties, Elections, and Referendums Act 2000 mandating new disclosure and shareholder approval rules. We find that politically active firms did not benefit from the NCR in the days after its release and suffered a decline in value in the months and years that followed. Politically active firms also suffered an increase in risk, as proxied by stock return volatility, following the release of the NCR. We theorize that these findings are due to the reduced flexibility these rules impose on corporate strategy as well as the potential for these rules to facilitate political activism against corporations.

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Policy dynamics and electoral uncertainty in the appointments process

Journal of Theoretical Politics

Jinhee Jo, David M Primo, Yoji Sekiya,

2016

By incorporating electoral uncertainty and policy dynamics into three two-period models of the appointments process, we show that gridlock may not always occur under divided government, contrary to the findings of static one-shot appointments models. In these cases, contrary to the ally principle familiar to students of bureaucratic politics, the president or the confirmer is willing to move the court away from his or her ideal point as a way to insulate against worse outcomes in period two. By demonstrating how a simple set of changes to a workhorse model can change equilibrium outcomes significantly, this paper provides a foundation for reconsidering the static approach to studying political appointments.

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Using Item Response Theory to Improve Measurement in Strategic Management Research: an Application to Corporate Social Responsibility

Strategic Management Journal

Robert J. Carroll, David M. Primo, Brian K. Richter

2016

This article uses item response theory (IRT) to advance strategic management research, focusing on an application to corporate social responsibility (CSR). IRT explicitly models firms’ and individuals’ observable actions in order to measure unobserved, latent characteristics. IRT models have helped researchers improve measures in numerous disciplines. To demonstrate their potential in strategic management, we show how the method improves on a key measure of corporate social responsibility and corporate social performance (CSP), the KLD Index, by creating what we term D-SOCIAL-KLD scores, and associated estimates of their accuracy, from the underlying data. We show, for instance, that firms such as Apple may not be as “good” as previously thought, while firms such as Walmart may perform better than typically believed. We also show that the D-SOCIAL-KLD measure outperforms the KLD Index and factor analysis in predicting new CSR-related activity.

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