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David Primo

Ani and Mark Gabrellian Professor, Professor of Political Science and Business Administration University of Rochester

  • Rochester NY

An expert in American politics; campaign finance; corporate political strategy, social responsibility & fiscal policy; & airline industry.

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1 min

The on-again-off-again nationwide boycott of Target has the retailer’s new chief executive, Michael Fiddelke, officer facing relentless pressure from activists on both sides of the issue. David Primo, a professor of political science and business administration at the University of Rochester, says Fiddelke can’t seem to move Target from the crosshairs despite slashing prices on thousands of products and investing in stores, workers, and technology. “Target remains a battleground for activists on the left and the right, and its new CEO hasn’t yet figured out how to extricate the company from this role,” Primo recently told USA Today. “Fiddelke already faces a huge challenge in turning around a company with significant operational issues. This certainly doesn’t help matters.” Target has reported 13 straight quarters of sluggish sales. Company officials have admitted that shopper anger has contributed. Activists in Minneapolis, where Target is based, organized a nationwide boycott last year over the company’s rollback of diversity, equity, and inclusion policies. From church pulpits to community gatherings, the policy about-face was widely viewed as a betrayal of Black Americans who had propped up the retail giant’s bottom line. Primo studies corporate political strategies, among other areas, and regularly shares his insights with business journalists and political reporters. His essays have appeared in The New York Times and The Wall Street Journal, and he’s been interviewed by many radio and television outlets, including Bloomberg and National Public Radio. Contact him by clicking on his profile.

David Primo

1 min

News that Target’s sluggish first quarter earnings were partly due to consumers protesting the retail giant’s rollback on diversity, equity, and inclusion (DEI) policies, may have some people wondering why any company would take a position on a politically divisive issue. David Primo, a professor of political science and business administration at the University of Rochester, says political polarization across the country has forced the hands of some corporate executives to take a stand. Perhaps not surprisingly, Americans are split on whether they want big business wading into social and political minefields. “It’s pretty straight forward to think that a corporation ought to be taking positions on issues related to its core business operations,” Primo says. “The challenge for an executive, who has a fiduciary responsibility to the company, is knowing where to draw the line.” Primo regularly shares his insights on a variety of topics with business journalists and political reporters. Recently, he spoke to USA Today about consumers boycotting major retailers. Contact him by clicking on his profile.

David Primo

1 min

In today's world, information travels faster than you can say "Google it!" This hyper-connectivity means companies are more exposed than ever when it comes to taking stances or actions on social issues, And a boycott can be a force to reckon with. With social media as their megaphone, these retail boycott campaigns can quickly capture global attention, asking consumers not to spend money in stores or online for a day or even an extended period of time. It's an increasingly common dilemma for corporations and their bottom line. Says David Primo, professor of political science and business administration at the University of Rochester: “Companies need to figure out what they will take positions on, what they won’t take positions on, and then stand firm. Holding your finger to the political winds is not an effective way to run a company in a polarized world.” ```

David Primo

Areas of Expertise

Corporate Values
Corporate Boycotts
Airline Operations
Money in Politics
Government shutdown
Corporate Political Strategy
Airline Safety and Security
Legislative Rules
Judicial Appointments
Government Spending and Budgets
Campaign Finance
Political Gridlock
Federal Tax Policy
Election Law
Airline Business
Airline Industry
Corporate Social Responsbility

Media

Biography

David M. Primo is the Ani and Mark Gabrellian Professor and a professor of political science and business administration at the University of Rochester.

He is the author of three books, including the award-winning Rules and Restraint: Government Spending and the Design of Institutions, and numerous journal articles. His most recent book is Campaign Finance and American Democracy: What the Public Really Thinks and Why It Matters, co-authored with Jeff Milyo. His research has been supported by several organizations, including the National Science Foundation.

Primo has published op-eds in national news outlets including the Wall Street Journal, New York Times, USA Today, and Los Angeles Times, and he’s been interviewed on radio and television stations including National Public Radio, Bloomberg, and Sirius XM. He has testified before Congress multiple times on the subject of constitutional budget rules and budget process reform, and his campaign finance research was cited in 2011 by Chief Justice John Roberts in a US Supreme Court decision regarding the public funding of elections.

In 2014, Primo created the Politics and Markets Project, which fosters education, research, and debate about the appropriate relationship between business and government in the 21st century. The panel events Primo moderates as part of PMP programming bring together experts from across the political spectrum to debate controversial issues in a civil fashion.

Primo teaches courses in American politics, corporate political strategy, and innovation and global business. He joined the Rochester faculty in 2002 after receiving his PhD in Political Science from Stanford University, where he also received an MA in Economics. He is also a senior affiliated scholar with the Mercatus Center at George Mason University.

Education

Brown University

B.A.

Economics and Honors Political Science

1998

Brown University

M.A.

Political Science

1998

Stanford University

M.A.

Economics

2001

Affiliations

  • Center for Competitive Politics : Board of Academic Advisors
  • American Politics Research : Editorial Board
  • The Mercatus Center at George Mason University : Mercatus Affiliated Scholar

Selected Media Appearances

A pastor called off a Target boycott. Then the backlash began

USA Today  print

2026-03-19

“Target remains a battleground for activists on the left and the right and its new CEO hasn’t yet figured out how to extricate the company from this role,” Primo said. “Fiddelke already faces a huge challenge in turning around a company with significant operational issues. This certainly doesn’t help matters.”

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These major issues have brought together Democrats and Republicans in states

National Public Radio  radio

2026-02-26

Unlike the deep partisan divides grinding Congress to a halt, Democrats and Republicans at the state level are coming together on some of the most significant issues of the 2026 legislative season.

Legislators in most states want to regulate artificial intelligence and curb the sprawling, electricity-hungry data centers that make AI possible in the first place.

Big tech has "scrambled the typical ideological alignments of the left and the right," says David Primo, a professor of political science and business administration at the University of Rochester in New York. "Conservatives and liberals are saying, 'Well, here's an opportunity for us to stop what we think is a problem.'"

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Costco stayed out of politics. Then it sued Donald Trump.

USA Today  print

2025-12-10

When Costco stood by its diversity policies, some in its famously loyal membership base groused, but Costco suffered no discernible political consequences. Costco members are unlikely to change their minds now, after it sued the Trump administration to ensure its eligibility for a full refund if the Supreme Court strikes down tariffs, says David Primo, the Ani and Mark Gabrellian Professor and a professor of political science and business administration.
“Republican voters still largely support President Trump’s tariffs, and Gina Raimondo (recently nominated to Costco’s board of directors) is a Biden appointee. So on its face, these would seem to be risky moves. But it’s important to remember that Costco is different from brands like Target or Bud Light that have been caught in conservative crosshairs. Its consumer base is fiercely loyal, in part because there are fewer substitutes for its mix of offerings. Boycotting Target is easy. Boycotting Costco would require a lifestyle adjustment for many.”

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Selected Articles

Risky Business: Do Disclosure and Shareholder Approval of Corporate Political Contributions Affect Firm Performance?

Business and Politics

Saumya Prabhat and David M. Primo

2018

The role of corporations in the US political process has received increased scrutiny in the wake of the US Supreme Court’s Citizens United decision, leading to calls for greater regulation. In this paper, we analyze whether policies mandating greater disclosure and shareholder approval of political contributions reduce risk and increase firm value, as proponents of such rules claim. Specifically, we examine the Neill Committee Report (NCR), which led to the passage of the United Kingdom’s Political Parties, Elections, and Referendums Act 2000 mandating new disclosure and shareholder approval rules. We find that politically active firms did not benefit from the NCR in the days after its release and suffered a decline in value in the months and years that followed. Politically active firms also suffered an increase in risk, as proxied by stock return volatility, following the release of the NCR. We theorize that these findings are due to the reduced flexibility these rules impose on corporate strategy as well as the potential for these rules to facilitate political activism against corporations.

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Policy dynamics and electoral uncertainty in the appointments process

Journal of Theoretical Politics

Jinhee Jo, David M Primo, Yoji Sekiya,

2016

By incorporating electoral uncertainty and policy dynamics into three two-period models of the appointments process, we show that gridlock may not always occur under divided government, contrary to the findings of static one-shot appointments models. In these cases, contrary to the ally principle familiar to students of bureaucratic politics, the president or the confirmer is willing to move the court away from his or her ideal point as a way to insulate against worse outcomes in period two. By demonstrating how a simple set of changes to a workhorse model can change equilibrium outcomes significantly, this paper provides a foundation for reconsidering the static approach to studying political appointments.

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Using Item Response Theory to Improve Measurement in Strategic Management Research: an Application to Corporate Social Responsibility

Strategic Management Journal

Robert J. Carroll, David M. Primo, Brian K. Richter

2016

This article uses item response theory (IRT) to advance strategic management research, focusing on an application to corporate social responsibility (CSR). IRT explicitly models firms’ and individuals’ observable actions in order to measure unobserved, latent characteristics. IRT models have helped researchers improve measures in numerous disciplines. To demonstrate their potential in strategic management, we show how the method improves on a key measure of corporate social responsibility and corporate social performance (CSP), the KLD Index, by creating what we term D-SOCIAL-KLD scores, and associated estimates of their accuracy, from the underlying data. We show, for instance, that firms such as Apple may not be as “good” as previously thought, while firms such as Walmart may perform better than typically believed. We also show that the D-SOCIAL-KLD measure outperforms the KLD Index and factor analysis in predicting new CSR-related activity.

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