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David Rose - Vitality, MIT MediaLab. Brookline, MA, US

David Rose

CEO | Vitality, MIT MediaLab


Entrepreneur, product designer, MIT Media Lab researcher





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David Rose is a successful inventor and business leader, who has built and sold four game-changing companies. While embedded computing is a vibrant field of research at universities and inside corporate research labs, David is one of just a handful of entrepreneurs who have successfully commercialized it in the consumer market.

He is currently the founder and CEO of Vitality, the high-tech health firm that introduced the first “smart” pill bottles, Glowcaps. After raising initial funding, piloting the technology with Harvard medical school, and structuring distribution through several large pharmacy chains, David sold Vitality to multi-billionaire surgeon and biotech entrepreneur Patrick Soon-Shiong.

David is a strategic advisor to companies pursuing ubiquitous computing products, and coaches other entrepreneurs via in the Founder Mentors program.

Before Vitality, David founded and built Ambient Devices, makers of the award-winning Ambient Orb and more than a dozen other products. Ambient’s patented wireless technology and groundbreaking glanceable interface design helped pioneer a new category of consumer electronics by giving everyday objects the power to receive and visually represent a stream of live data. For example, an umbrella that glows when rain was forecast, a night light that shows energy consumption levels, or an illuminated Orb that tracks the Dow or the Dodgers.

Previously Rose founded Viant’s Innovation Center, an advanced technology group for Fortune 500s including Sony, GM, Schwab, Sprint and Kinkos. He helped build Viant to over 900 people, $140M and a successful IPO. Before that David founded and was President of Interactive Factory which created interactive museum exhibits and smart toys, including the award-winning LEGO Mindstorms Robotic Invention System.

In 1997 David patented online photo sharing and founded Opholio (acquired by FlashPoint Technology). He has been granted numerous patents by the US Patent Office, which have been licensed by some of the largest technology companies in the world and helped generate hundreds of millions in revenue.

Rose has taught information visualization at Harvard’s Graduate School of Design, and currently co-teaches a popular course in tangible interfaces at the MIT Media Lab. He is a frequent speaker at corporations and thought-leadership conferences.

David lives in Brookline, MA with his wife and two children.

Industry Expertise (3)

Health and Wellness



Areas of Expertise (5)

Internet of Things

Glanceable Technology

Ambient Design

Product Innovation


Accomplishments (4)

Best New Device: 2009 MIT Mass Innovation and Technology Exchange (professional)

for Vitality GlowCaps

2010 Medical Design Excellence Award (professional)

For Vitality GlowCaps

Best Embedded Mobile Product/Device: 2011 Global Mobile Awards (professional)

for Vitality GlowCaps

Innovation All-Star: Mass High Tech (personal)

for David Rose

Education (2)

St. Olaf College: MA, Physics 1989

Harvard: Ed.M, Technology in Education 1991

Affiliations (4)

  • IDSA
  • AIGA
  • MIT

Testimonials (1)

Peter Flaschner, VP Strategy, Klick Health | SXSW Interactive Panel: Designing Positive Daily Addictions

David – In seven years of coming to sxsw, the 20 minute talk you gave at the panel is an absolute stand out. I'm a designer and digital strategist, and have just joined a digital healthcare agency. Medical adherence is a relatively new concept to me, yet hearing you talk about it, I had one of those moments where a whole swath of disparate experience gelled around a single point. There is so much rich territory to work here. Thanks for being a catalyst for my next obsession :) Thanks very much David, Peter

Event Appearances (6)

Designing Positive Daily Addictions

SXSW Interactive  Austin, Texas


Infrastructure for the Internet of Things

GigaOm Mobilize  San Francisco, California


Connected Health

Mayo Transform  Rochester, Minnesota


Enchanted Objects: The Next Wave of The Web

TEDxBerkeley  Berkeley, California


Rise of the Grey Market

Redstar: The Salon  Cambridge, Massachusetts


Enchanted Objects

Umea Institute of Design Fall Summit  Umea, Sweden


Sample Talks (1)

Enchanted Objects: The Next Wave

Citing his own work as well as objects from fairy tales, fiction, and popular culture, David will explain how enchantment is the right metaphor for the future of computing, in which everyday objects are embodied with internet connections lending them magical powers. The future is when the inanimate becomes animate; when ordinary things become extraordinary, and that future is not far off.



  • Keynote
  • Workshop Leader
  • Author Appearance


7500 to 15000 *Will consider certain engagements for no fee