David Meerman Scott

Marketing Strategist, Keynote Speaker, Bestselling Author

  • Boston MA

Leading Social Media and Marketing Speaker for Companies and at Conferences Worldwide

Contact

Social

Biography

After NewsEdge was acquired by The Thomson Corporation, my position as vice president of marketing was eliminated. I was fired. Sacked. My ideas were a little too radical for my new bosses.

This was in 2002, one of the worst job markets in history.

So I started my own business to refine my ideas, work with select clients, and teach others through writing, speaking at conferences, and conducting seminars for corporate groups. The subject of all this work: Reaching your buyers directly to drive more revenue.

Since then, many new forms of social media have burst onto the scene, including blogs, podcasts, video, virtual communities, Twitter, Facebook, Foursquare, Instagram, and many many others. But what’s the same about all the new Web tools and techniques is that together they are the best way to communicate directly with your marketplace.

My 2007 book "The New Rules of Marketing & PR" opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list with over a quarter of a million copies sold in more than 25 languages from Bulgarian to Vietnamese, "New Rules" is now a modern business classic.

My other international bestsellers include "Real-Time Marketing & PR" and "Marketing Lessons from the Grateful Dead" (written with HubSpot CEO Brian Halligan) and my most recent books "Newsjacking" and "Marketing the Moon" (written with Richard Jurek and with a foreword from Gene Cernan, the last man on the moon) are generating tremendous buzz.

I serve on the advisory boards of Board of advisors of HubSpot, GrabCAD, ExpertFile, VisibleGains, GutCheck, the Grateful Dead Archive at UC Santa Cruz, HeadCount, and Nashaquisset.

I deliver keynote speeches at conferences and company meetings all over the world.

Industry Expertise

Direct Marketing
Computer Software
Social Media
Internet
Advertising/Marketing
Computer Networking
Media - Online
Public Relations and Communications
Computer Hardware

Areas of Expertise

Marketing
Leadership
Social Media
Public Relations
Newsjacking

Accomplishments

International speaking accomplishments

To date, I have delivered presentations in 41 countries around the world and on all 7 continents.

Education

Kenyon College

BA with distinction

Economics

1983

If I had taken college more seriously and actually studied, I'd have had a much different career.

Many of my friends who got As went on to graduate school and then the fast track to law or medical or finance careers. Good for them. They did what was expected.

I got Bs and had to be scrappy and find my way. I lived in Asia for nearly ten years. I took jobs in excellent companies nobody had heard of. For the past decade I have run my own business.

Damn, I'm so glad I didn't get As. And heck, I had more fun at college anyway!
Activities and Societies: Partying. Listening to loud music (especially the Grateful Dead).

Testimonials

EVP & Chief Operating Officer

http://www.vocus.com/content/index.asp

Vocus

“David is one of the most popular speakers we’ve ever had at the Vocus User Conference. We’ve asked him to speak on three separate occasions and each one was better than the last. He does a great job using relevant and timely examples and engaging the audience. I believe any organization would be hard pressed to find a better speaker to discuss the convergence of marketing, public relations and social media.”

Senior Partner Skills Development Manager

http://www.digitalwpc.com/

Microsoft

“Ranked number 3 in overall satisfaction among 224 presenters at the Microsoft Worldwide Partner Conference. Very impressive. Thank you for delivering a session that our partners felt was very valuable. I look forward to working with you next year.”

CMO

http://www.eloquaexperience.com/

Eloqua

“David had our audience of 600 marketers enthralled! Marketers love to be entertained, educated, and laughed at. And David did all three at our annual conference, Eloqua Experience. He brings a keen eye, wry humor, and passion to his presentation that had everyone at the conference buzzing and tweeting. Thank you, David!”

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Event Appearances

Northwest Territories Tourism

Spectacular Northwest Territories  Yellowknife, NT, Canada

2015-11-04

The new rules of sales and marketing

Growth Summit Moscow  Moscow, Russia

2015-10-29

Real-Time Marketing

MarketingProfs B2B Forum  Boston, MA

2015-10-21

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Sample Talks

GROW YOUR BUSINESS NOW

Size and scale are no longer a decisive advantage. What counts today is speed and agility.. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand.Learn how to how to instantly engage your market, connect with customers in real-time, and create the products and services that grow business right now.

NEW RULES OF MARKETING & PR

The web has profoundly changed the rules. Smart marketers now communicate with buyers through content-rich Web sites, blogs, YouTube videos, e-books, and other online media that buyers actually want to consume and are eager to share. Filled with dozens of case studies and real-world examples, this a practical discussion about the new reality of PR and marketing.

BUSINESS LESSONS FROM THE GRATEFUL DEAD

What every business can learn from the most iconic band in history. The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Learn key innovations from the Dead’s approach you can apply to your business.

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Style

Availability

  • Keynote
  • Panelist
  • Workshop Leader
  • Author Appearance

Fees

$20000 to $50000