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Dean Scheibel - Loyola Marymount University. Los Angeles, CA, US

Dean Scheibel

Professor Emeritus of Communication Studies | Loyola Marymount University


College of Communication & Fine Arts


Dean Scheibel is Professor of Communication Studies. He has worked at LMU for 27 years. For over ten years, Dean has been the Director of Interdisciplinary and Applied Programs, which offers courses in public relations, social media, events management, and video production. Dean teaches courses on comics and graphic novels, organizational communication, and research methods. Dean has published research on “fake IDs,” surfing, sororities, rumor, graffiti, and medical excellence. Dean’s research has been published in Communication Monographs, Journal of Applied Communication Research, Text and Performance Quarterly, Western Journal of Communication, Communication Studies, Liminalities, and Southern Communication Journal. Dean continues to play electric bass with the rock “cover band” Back Pages, as he has for the past twenty years.

Education (3)

Arizona State University: Ph.D., Postgraduate Studies 1991

California State University at Northridge: Graduate Studies, M.A. 1986

California State University at Northridge: B.A. 1984

Areas of Expertise (2)

Organizational Communication

Sororities, Graffiti, Rumors, Faking Identity, Rock Music, and Surfing

Industry Expertise (3)

Training and Development



Affiliations (3)

  • Journal of Applied Communication Research
  • Western Journal of Communication
  • Southern Communication Journal, and Communication Studies

Articles (2)

Making waves” with burke: Surf Nazi culture and the rhetoric of localism

Western Journal of Communication


Surfers have long engaged in practices of intimidation and exclusion in order to maintain their territorial control of waves. One consistent response of surfers to such practices is the writing of letters that are published in surfing magazines. Collectively, such actions provide an opportunity for a Burkeian analysis of myth, culture, and ideology. The study first describes the historical and cultural contexts of these exclusionary practices through the use of a representative anecdote. The study then analyzes surfers' rhetorical responses, describing how rhetors use economic and religious metaphors to position ideologies that both reproduce and mediate cultural myths of perfection through the redemptive strategies of scapegoating and mortification.

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Faking identity in Clubland: The communicative performance of “fake ID”

Text and Performance Quarterly


Underage female consumers of alcohol and music create temporary identities through communicative performances that are designed to gain them access into clubs and bars. Such performances are created during interaction with male club gatekeepers, who judge the legitimacy of the performances, in an interaction context of suspicion designed to uncover the “true” identities of underage consumers. The study describes various informing social contexts, the constitution of “good fake IDs,” conventional performance practices that female consumers and male gatekeepers enact in a particular interaction context, and flirting and teasing as two types of gendered performances. The performance of “fake ID” transforms the contexts of subsequent performances in Clubland as well as guiding communication practice in other contexts.

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