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Debbie Horovitch - Social Sparkle & Shine. Toronto, Canada Area, ON, CA

Debbie Horovitch

Social Media Concierge, founder | Social Sparkle & Shine

Toronto, Canada Area, ON, CANADA

Social Media Concierge: Strategy, SEO Content, Community & Reputation Management. Social media for special events, launches & galas.



Everyone needs a little help with social media from time to time. It’s all about community, and we’re here on your side – reach out to us anytime you need help with brainstorming, strategizing or if you just need a short-term or part-time manager to get it done for you.

Social Sparkle & Shine is a social media agency, providing clients with the social media services, professional contacts and media campaigns they need.

Career Highlights:
- Keynote speaker: mobiZONE Canada agency launch event at Fairmont Royal York
- Guest Lecturer: “Social Media Marketing”, University of Toronto V6
- Panel Moderator: American Marketing Association Social Media Sig Event
- Toronto Star / Speak Your Mind Election community blogger
- Princess Margaret Hospital Foundation Firefighter Calendar guest judge
- Speaker: Social Media Marketing for Business, for Hong Kong Canada Business Association
- NXNEi Liveblogging event team, #2 event Tweeter midway through NXNEi volunteering
- Guest Lecturer: “Social Media Marketing”, U of T V5
- PodCamp Toronto Session: "Making The Most of Your (Tiny!) Facebook Ad Budget"
- Social Media Week Toronto #2 Worldwide Tweeter

- Guest Lecturer: “Social Media Marketing”, U of T V4
- USF Masters Certificate in Internet Marketing courses
- Guest Lecturer: “Social Media Marketing”, U of T V3
- Speaker: “Social Media for Career Development”, networking group
- Guest Lecturer: “Social Media Marketing”, U of T V2
- Speaker: “Tweeting Your Way To Success”

- Speaker: “Google & Your Reputation Management”
- Guest Lecturer: “Social Media Marketing”, University of Toronto V1

- Visa Grocery credited as “Using Eyes-on-the-Prize Tactics”

- Winner: “Best Use of Newspaper” Rogers Cup

- International media purchase management targeting IOC members, representing the Toronto 2008 Olympic bid

- Direct regular client contact with current Canadian Prime Minister Stephen Harper, representing NCC

Industry Expertise (3)

Media - Online


Social Media

Areas of Expertise (5)

Social Media Marketing

Social Media Outreach

Social Media Development

Public Speaking


Education (2)

University of San Francisco: Masters Certificate, Integrated Online Strategies 2010

Humber College: Diploma Awarded, Advertising Media-Sales Program 1995

Excused from all math and computer classes based on education, life experience and testing.

Affiliations (2)

  • BizLaunch Toastmasters International Sprouter OSEB
  • Newcomer Startup


  • Author Appearance