Denise Yohn

Denise Lee Yohn, Inc.

  • San Diego CA

inspiring brand-building expert, keynote speaker, and author of best-selling book What Great Brands Do

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Biography

Blending a fresh perspective, twenty-five years of experience, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands.

Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.

An influential writer, Denise enjoys challenging readers to think differently about brand-building. She contributes regularly to Harvard Business Review and Forbes, and is the author of the monthly column Brand New Perspectives to QSR Magazine.

In 2008 she launched her blog, brand as business bites™, which the Marketing Executives Networking Group (MENG) named as one of the top 20 marketing blogs. Denise also penned the book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass).

With her expertise and personal approach, Denise delivers an array of inspirational workshops, presentations, and keynote addresses to business leaders in all industries. When she’s not writing or speaking, she serves as the brand director for TEDx San Diego and sits on the board of directors for a branch of the YMCA.

Visit http://deniseleeyohn.com to learn more and book Denise to ignite your organization.

Industry Expertise

Advertising/Marketing
Restaurant/Food Service
Retail

Areas of Expertise

Brand-Building
Branding
Customer Experience

Accomplishments

Top 25 Blogs Marketing Executives Actually Read

Denise's blog, "brand as business bites" was named among the Top 25 Blogs Marketing Executives Actually Read.

Education

Northwestern University

BA

Political Science & Psychology (double major)

Testimonials

Chief Marketing Officer

http://jackinthebox.com

Jack In the Box

Denise has brought fresh thinking and insights to the challenge of re-energizing our brand and helping us differentiate in a sea of fast food sameness. She contributes a unique combination of smart analysis, category expertise, and an energizing work style.

Director, Global Vertical Marketing

Facebook

"Best speaker of the day"...it gave [the audience] a fresh perspective!

CEO

http://ziftsolutions.com

ZiftSolutions

Denise’s keynote took our customer summit to new heights. She did her research, hit all of the points we’d discussed, and used provocative insights and examples. Her talk was inspiring and informative –worth every penny!

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Event Appearances

Level 5 Relevance

Fast Casual Executive Summit  San Diego, CA

2012-10-23

A Rising Brand Lifts All Boats

Zift Solutions Success Summit  Redwood City, CA

2012-10-24

Influencing Big Tech Marketers

Facebook 2012 Global Technology Summit   Menlo Park, CA

2012-10-22

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Sample Talks

What Great Brands Do

From Starbucks to IBM to Patagonia, great brands are admired for their bold moves and innovative approaches. But what really separates merely good brands from those that triumph over time and achieve sustained business success? Drawing from case studies, analysis, and interviews with brand leaders, brand expert Denise Lee Yohn will explain best practices and unlock the principles behind the world’s greatest brands.

Visit https://vimeo.com/album/2353457 to view videos of past speaking engagements.

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Corporate Training