Don Roy is a professor of marketing in the Jennings A. Jones College of Business at Middle Tennessee State University. His research focuses on marketing communications and sports marketing. He has published articles in academic journals such as Journal of Advertising, Psychology & Marketing, and Sport Marketing Quarterly. Also, he has written several cases that have been published in marketing textbooks. He is co-author of the textbook Sports Marketing: Creating Customer-Centered Experiences, which will publish in July 2012.
Dr. Roy’s teaching emphasis includes undergraduate courses in sports marketing and promotion and a graduate course in marketing management. He is a member of the Marketing Management Association and is editor of the organization¹s scholarly publication, Marketing Management Journal. Recognition for his achievements in teaching and research include the University Teaching Award in 2008, the Marketing Management Association Master Teacher Award for 2007, College of Business Outstanding Faculty Member for 2006-2007, and College of Business State Farm Excellence Professorship for 2007-2008. Dr. Roy is active in digital media, writing the blog Marketing DR since 2007 and Sports Biz U blog since 2014. He has been recognized by Social Media Marketing magazine and MBA Programs.org as one of the top business professors on Twitter.
Industry Expertise (3)
Sport - Professional
Areas of Expertise (6)
Mississippi State University: BBA, Marketing 1985
University of Memphis: PhD, Business Administration 2000
Mississippi College: MBA, Business Administration 1995
- American Marketing Assocation
- Workshop Leader
- Author Appearance
- Corporate Training