Dr. Avra Lyraki

Strategic Corporate Communications; and Communications' Coach | Life Self Coaching Institute

Athens, Athens, GREECE

Strategic Corporate Communications Expert and Communications' Coach

Biography

I have significant experience in Corporate Communication Issues, Corporate Image Building and Maintenance through offline techniques (event management projects such as the coordination of exhibitions, press conferences, gala dinners, planning and organizing sponsorships, handling crisis management issues) as well as through online media.
For more than a decade my career focus revolves around Marketing Communications (ATL, BTL, TTL, Strategic MarComm) Brand Building, joint projects liaising, consultancy and execution.
Additionally, my parallel activity is that I give lectures in numerous topics specializing in the areas of Corporate Communications, Event Management, Personal Development and Life Self Coaching. I am an academic member of the Global Speakers Federation, the International Coach Federation (ICF), the European Mentoring & Coaching Council (EMCC), the Athens Institute for Education and Research, the Institute of Communication, the Hellenic Public Relations Association and the Communications Committee of the Interactive Advertising Bureau.

Industry Expertise (1)

Corporate Leadership

Areas of Expertise (4)

Corporate Communications

Event Management

Life Self Coaching Tecniques

Sponsorships

Accomplishments (2)

Exceptional speaker on Life Self Coaching and Communications topics (professional)

Founder of Life Self Coaching Institute (professional)

Founder of the 1st website that offers FREE support on LIfe Self Coaching issues.

Education (3)

ECMU: PhD, Strategic Corporate Communications 2008

Thesis Title: “Application of Strategic Corporate Communication Processes to Internal and External Problems associated with Mergers and Acquisitions in the Greek Banking Environment”

University of La Verne: M.B.A, International Management 1999

M.B.A. Dissertation:“Improving Customer Relations in Olympic Airways” My dissertation was the result of the consulting work I contributed to Olympic Airways in the Public Relations & Marketing departments, in cooperation with the managers of the above units.