hero image
Dr Cathrine Jansson-Boyd - University Alliance. Cambridge, England, GB

Dr Cathrine Jansson-Boyd

Reader in Consumer Psychology | Anglia Ruskin University

Cambridge, England, UNITED KINGDOM

Cathrine has media experience commentating on issues such as buyer behaviour, encouraging less consumption, & making sustainable purchases.

Areas of Expertise (7)

Consumer Psychology

Product Touch and Image

Sustainable Buying

Consumer Choices

Buying Behaviour




Cathrine Jansson-Boyd is Reader in Consumer Psychology in the Department of Psychology at Anglia Ruskin University. Her research interests include: the role of touch in product evaluation, consumer decision-making, sustainably linked consumption, and aesthetic appreciation during the buying process. She has published many research articles and is the author multiple books, including Consumer Psychology and Consumption Matters.

Cathrine has media experience commentating on issues such as buyer behaviour (e.g. during the lockdown), how to encourage people to consume less, and making purchases with sustainability in mind. She has worked on projects with organisations such as Unilever, Suffolk County Council, Skanska, Cambridgeshire County Council, and Disney. She is a member of the Society of Consumer Psychology and has previously worked at London Metropolitan University, London School of Economics, and Birkbeck.

Media Mentions (5)

You Are Your Safest Sex Partner: Sex And Coronavirus

WNPR  online


Your sex life doesn't have to suffer just because you're cooped up at home every day. Researchers say that sex is a healthy way to calm the anxiety of pandemic, even if you live alone. Virtual dating, masturbation, and coronavirus-related porn are more popular than ever.

view more

Germans aren’t shopping despite stores being open — experts explain why

CNBC  online


″(Governments) are not saying go out and behave as normal because the problem has gone,” said Jansson-Boyd said. “They’re kind of saying go out and try to be normal but the problem isn’t gone.”

view more

Coronavirus: What’s behind the great toilet roll grab?

BBC News  online


Dr Cathrine Jansson-Boyd, a consumer psychologist at Anglia Ruskin University, says when people are anxious, "they need to do something practical to make it feel like they are in control".

view more

Recycling in Wales: Reduction in black bin bag waste

BBC News  online


Dr Cathrine Jansson-Boyd, a consumer psychologist at Anglia Ruskin University, said "consumers are increasingly environmentally aware". "Many supermarkets are now aware of the fact that consumers feel strongly against the use of black plastic in particular," she added.

view more

The Distracted Boyfriend Who Took Over the Internet Is Deemed Sexist in Sweden

New York Times  online


“We have seen across Europe, in terms of consumer advertising, that these messages are not OK,” Dr. Jansson-Boyd said. “We’re more aware what is correct and what isn’t. The idea that you can swap a woman just like a job isn’t acceptable.”

view more

Multimedia Appearances





Looking back: Epica Creative Circles 2018 with JANSSON BOYD



Education (2)

London Metropolitan University: Ph.D., Psychology 2005

University of North London: B.Sc., Applied Consumer Psychology 2001

Affiliations (3)

  • Principal Fellow of the Higher Education Academy
  • American Psychological Association (APA), International Member
  • Society for Consumer Psychology, Member

Articles (5)

To see is to hold: Using food surface textures to communicate product healthiness

Food Quality and Preference

2020 In this paper, we test whether the evaluation of food healthiness is affected by tactile surface qualities that are seen but not touched. Furthermore, we explored if visually based tactile surface cues influence perception more or less depending on whether they are explicitly or implicitly presented.

view more

Complementing retrofit with engagement: exploring energy consumption with social housing tenants

International Journal of Energy Research

2017 Councils and social housing organisations are looking to retrofit as a way to make their housing more energy efficient. Previous studies on energy use in social housing have generally focussed on the technological aspects (such as the potential savings possible by retrofitting this class of housing across the UK) or have involved one‐off interventions or measures.

view more

The history of consumer psychology

Routledge International Handbook of Consumer Psychology

2017 It is astounding how much people consume. For example, in 2014, the American toy market grew to a value of $18.1 billion (Toy Association, 2015). In 2013, the coffee shop industry in the United Kingdom was worth£ 5.8 billion, and over 74 million units of LCD TVs were sold in Asia.

view more

Perception and consumption: Touch, multisensory integration and congruency

Routledge International Handbook of Consumer Psychology

2017 This chapter focuses mainly on one sense, touch and presents findings from other modalities in parallel to broaden the understanding of sensory research. Compared with other senses, ie, vision and hearing, touch is relatively under researched, and it is only in the last decade or so that consumer researchers have realized the importance of touch.

view more

Routledge International Handbook of Consumer Psychology


2016 This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.

view more