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Dr Jonathan Gander - University Alliance. London, England, GB

Dr Jonathan Gander Dr Jonathan Gander

Head of the Department of Creative and Cultural Industries | Kingston University

London, England, UNITED KINGDOM

His research addresses the commercial aspects of self-employed professionals and creative arts companies.

Areas of Expertise (8)


Fashion Industry


Business of Creatives

Creative Industries

Gig Economy

Music Industry


Multimedia Appearances


Dr Jonathan Gander Publication







Dr Jonathan Gander is Head of the Department of Creative and Cultural Industries in the Kingston School of Art at Kingston University. His research addresses the commercial aspects of self-employed professionals and creative arts companies. He looks at issues such as how large companies manage their creative partnerships and suppliers, the nature of freelance contracts, jobs security, effective management of creative professionals, customer to customer brand communications, the effect of music apps on the music industry, and the use of creative projects to revive high street shopping.

Jonathan is the author of Strategic Analysis: A creative and cultural Industries perspective - which explores the challenges of creating more strategic responses to the problem of competition within the creative economy. He has worked as an adviser to clients such as Merlin and Pentland and on creative strategies in the UK, USA and Russia. He has especially explored the issues faced by the fashion, music, digital and design industries. In his early career he worked in fashion logistics, merchandising and branding. His department at Kingston University has established a brokerage service (called Studio KT One) for students to undertake creative work for clients.

Education (3)

King's College London: Ph.D., Cultural and Creative Industries 2010

University of Westminster: M.B.A. 1998

University of Sheffield: B.A., Politics 1988

Affiliations (1)

  • Chair of Board of Trustees for The Haven+London

Event Appearances (3)

Creative Strategy - Management training programme

Merlin Entertainment Plc (2019)  

Design thinking for competitive advantage

Stockholm School of Economics (2018)  Vienna, Austria

Strategy in the Age of Digital disruption

Russian Academy of National Economy and Public Administration (2018)  Moscow, Russia

Articles (5)

Kingston School of Art: departments of graphic design, illustration animation, film & photography and cultural industries

Proceedings of the Conference on Electronic Visualisation and the Arts

2018 As is common in art schools, courses at Kingston School of Art develop students' creativity and technical skills through the experience of making. We are additionally, sensitive to the technological capture that can occur when students use the tools they select to tackle their project briefs.

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Accessing the creative ecosystem: evidence from UK fashion design micro enterprises

Entrepreneurial Ecosystems and the Diffusion of Startups

2018 Entrepreneurial Ecosystems and the Diffusion of Startups addresses, for the first time, the emerging notion of entrepreneurial ecosystems. Chapters from leading scholars in the fields of entrepreneurship and strategy explore new ideas and provoke debate in both academia and practice.

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Modelling environmental value: An examination of sustainable business models within the fashion industry

Journal of Cleaner Production

2018 The business models of enterprises in the global fashion industry produce highly negative outcomes for the environment. High water usage, pollution from chemical treatments used in dyeing and preparation and the disposal of large amounts of unsold stock through incineration or landfill deposits combine to make clothing one of the highest impact industries on the planet.

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Designing scalable digital business models

Emerald Group Publishing Limited

2015 Digital business models are often designed for rapid growth, and some relatively young companies have indeed achieved global scale. However, despite the visibility and importance of this phenomenon, analysis of scale and scalability remains underdeveloped in management literature.

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Situating creative production: recording studios and the making of a pop song

Management Decision

2015 This paper explores the spatial and material context of a creative production project. Taking the music recording project as an empirical setting, it explores the creation of a pop song and reveals the highly situated character of its management and organization.

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