Dustin Hahn

Associate Professor Texas Christian University

  • Fort Worth TX

Dr. Hahn's research examines the presence and use of production elements (such as statistics) in sports media and their effects on fans.

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Spotlight

2 min

Experts in the Media: Before Kickoff Media Went to the Experts at TCU for Some Super Bowl Insight

The lead up to last Sunday's Super Bowl was tremendous.  All eyes and an enormous global audience were all fixated on the big game in New Orleans. With the Kansas City Chiefs looking to make history, the Philadelphia Eagles looking for revenge and with President Trump and Taylor Swift in attendance the attention from media was overwhelming. When Newsweek needed some expert insight and perspective they connected immediately with TCU's Dustin Hahn. Last year's Super Bowl LVIII ranked as the most-watched Super Bowl of all time, according to findings from Nielsen's National panel measurement. Dr. Dustin Hahn, associate professor of film, television and digital media in the Bob Schieffer College of Communication at Texas Christian University, told Newsweek the Super Bowl could see a decline in viewership because fans are tired of seeing the Chiefs in the Super Bowl. Plus, excitement about Taylor Swift's relationship with Chief's tight end Travis Kelce is less novel. However, Hahn said it's possible more people will be watching the Super Bowl to see if the Chiefs make history by winning the championship three times in a row, plus the possibility that Kelce could make a retirement announcement. February 09 Newsweek Covering sports, media and major events? then let us help with your ongoing or future coverage. Dustin Hahn is associate professor of film, television and digital media in the Bob Schieffer College of Communication at Texas Christian University. Dustin is available to speak with media simply click on his icon now to arrange an interview today.

Dustin Hahn

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Biography

Dr. Hahn is an award winning video producer having worked on an array of projects. Today, his work in academia focuses primarily on preparing the next generation of content creators while investigating production elements (such as use of statistics, highlights, instant replay, etc.) within sports media (both traditional broadcasts and social media) and their effects on modern sports fans. Dr. Hahn has presented at national and international conferences and published numerous articles in national and international, peer-reviewed journals. He received his Bachelor of Arts in Electronic Media Production at Harding University before completing his Master of Arts and Doctor of Philosophy in Mass Communications at Texas Tech University.

Areas of Expertise

Sports Media
Statistics in Media
Sport and Social Media
Sports Fanship

Accomplishments

Award of Excellence, BEA On-Location

2018

Best of Competition Award, Festival of Media Arts

2018

Education

Texas Tech University

Ph.D.

Mass Communication/Media Studies

2014

Texas Tech University

M.A.

Mass Communication/Media Studies

2012

Harding University

B.A.

Electronic Media ProductionBachelor

2009

Affiliations

  • Member: International Association for Communication and Sport
  • Member: Broadcast Education Association
  • Member: National Broadcasting Society – Alpha Epsilon Rho

Media Appearances

What to watch during quarantine

TCU 360  online

2020-03-27

We go to media for all kinds of reasons. If your reasons are to laugh, escape, and enjoy something (mostly) light-hearted, then check out the shows I’ve listed below that, despite excruciating breakups, global warming, and many, many deaths, may bring moments of levity in what can feel like uncertain times.

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Statistics in Sports Broadcasts Add to Spectator Experience

TCU Magazine  online

2019-07-11

Dustin Hahn, assistant professor of film, television and digital media, is interested in sports fanaticism and statistics. The combination proved to be a natural segue into his research on NFL broadcasts. His 2018 study analyzed the type, frequency and presentation of numbers related to individual and team performance. Numbers are “objective, they’re simple, they can tell all sides of an issue,” he said.

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Event Appearances

The structure of social sports media: An analysis of Instagram posts during 2018 March Madness tournaments

BEA On-Location Annual Conference  Houston, Texas

It’s a numbers game: Change in frequency, type, and presentation form of statistics used in NFL broadcasts.

Broadcast Education Association Annual Conference  Las Vegas, NV

The impact of domain-specific interest on exemplification effects in sports media

Celebration of Faculty Research & Creative Scholarship  Fort Worth, Texas

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Research Grants

Junior Faculty Summer Research Program Grant 2018

Faculty Summer Research Program

Awarded $6000 for summer research project titled “Likeable Madness: A Content Analysis of the Structure and Subjects of Instagram Posts During 2018 NCAA Tournaments.”

WTAMU Foundation Faculty Development Grant 2015

WTAMU Foundation $524.00

Awarded $524.00 for assistance in travel accommodations to present research at a national conference.

Articles

Instagram as Exemplar: Examining the Presence and Likability of Subjects and Statistics in March Madness Posts

International Journal of Sport Communication

2019

While many sport fans gravitate to new media, questions remain regarding what they are consuming. Specifically, this study addresses a nascent gap in sport communication research by identifying the presentation form and subject portrayals of 443 Instagram posts during 2018 college basketball tournaments and measuring subsequent likability of such depictions. Results yield 4 important findings.

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The impact of domain-specific interest on exemplification effects in sports media.

Psychology of Popular Media Culture

2019

Scholars have long used exemplification theory to examine the relative influence of selected cases or exemplars versus objective base-rate information on public perception of issues or events depicted in the media. However, relatively little research has probed individual differences that moderate these effects.

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It’s a numbers game: Change in the frequency, type, and presentation form of statistics used in NFL broadcasts

International Journal of Sport Communication

2018

Although scholars have examined numerous facets of broadcast sports, limited research has explored the use of statistics in these broadcasts. Reference to statistical summaries of athlete or team performance have long been a component of sport broadcasts, and for some viewers the rise of fantasy sport has led to even greater interest in quantitative measures of athlete or team performance.

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