Edward Appleton

Avery

  • Munich Bavaria

Consumer Insight Expert

Contact

Media

Social

Biography

Edward has over 20 years experience in the Insights industry, working both Agency and clientside. He has a deep understanding of methodology, and a particular knack of translating insights into Marketing actions. Edward is bi-lingual English/German, speaks fluent French. He blogs regularly at www.researchandreflect.de, writes for Quirks, WARC, ESOMAR /RW connect, the Green Book Blog and is in demand as a keynote speaker.

Industry Expertise

Consumer Goods
Management Consulting
Market Research

Areas of Expertise

Consumer Insights
Market Research

Accomplishments

Vice Presidents Award, Rohm and Haas

2008-08-19

Recognition for contribution to successful new product introduction in Europe of key new technology products.

Behavioural Economics, Certification of Accomplishment

2013-05-29

Passed with 95% success rate
Duke University, USA/Carolina

Green Belt, Six Sigma

2013-03-11

Avery Dennison Qualification

Education

Oxford University, Hertford College

Masters

Modern Languages

1980

Open Scholarship to Hertford College, awarded 1980.

Affiliations

  • ESOMAR
  • Market Research Society UK

Event Appearances

Brand vs Own Label: how Consumer Insights Drive Value Creation

Deutscher Fachverlag Own Label Conference  Wiesbaden, Germany

2013-06-17

Using Market Research to Drive the Innovation Process

MAFO 2013  Wiesbaden

2013-02-18

Crisis? What Crisis? What A Re-energised Market Research has a bright Future.

BAQMAR - Belgium Market Research Association  Ghent

2013-12-11

Show All +

Sample Talks

Market research: from Data Deliverer to Insights Consultant

Describing leadership skills required to transform market research into a powerful strategic function that drives corporate decision-making with powerful, clearly communicated insights.

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Corporate Training

Fees

$0 to $3000*Will consider certain engagements for no fee
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