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Biography
Edward has over 20 years experience in the Insights industry, working both Agency and clientside. He has a deep understanding of methodology, and a particular knack of translating insights into Marketing actions. Edward is bi-lingual English/German, speaks fluent French. He blogs regularly at www.researchandreflect.de, writes for Quirks, WARC, ESOMAR /RW connect, the Green Book Blog and is in demand as a keynote speaker.
Industry Expertise
Management Consulting
Market Research
Consumer Goods
Areas of Expertise
Consumer Insights
Market Research
Accomplishments
Green Belt, Six Sigma
2013-03-11
Avery Dennison Qualification
Behavioural Economics, Certification of Accomplishment
2013-05-29
Passed with 95% success rate
Duke University, USA/Carolina
Vice Presidents Award, Rohm and Haas
2008-08-19
Recognition for contribution to successful new product introduction in Europe of key new technology products.
Education
Oxford University, Hertford College
Masters
Modern Languages
1980
Open Scholarship to Hertford College, awarded 1980.
Affiliations
- Market Research Society UK
- ESOMAR
Event Appearances
From Data Deliverer to Insights Consultant - a Clientside Market Research Perspective
ESOMAR Qualitative - Brilliant Transformations Valencia, Spain
2013-11-16
Crisis? What Crisis? What A Re-energised Market Research has a bright Future.
BAQMAR - Belgium Market Research Association Ghent
2013-12-11
Using Market Research to Drive the Innovation Process
MAFO 2013 Wiesbaden
2013-02-18
Brand vs Own Label: how Consumer Insights Drive Value Creation
Deutscher Fachverlag Own Label Conference Wiesbaden, Germany
2013-06-17
Show All +
Sample Talks
Market research: from Data Deliverer to Insights Consultant
Describing leadership skills required to transform market research into a powerful strategic function that drives corporate decision-making with powerful, clearly communicated insights.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Corporate Training
Fees
$0 to $3000*Will consider certain engagements for no fee
