Edward Appleton
Avery
Munich, Bavaria, GERMANY
Consumer Insight Expert
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Biography
Edward has over 20 years experience in the Insights industry, working both Agency and clientside. He has a deep understanding of methodology, and a particular knack of translating insights into Marketing actions. Edward is bi-lingual English/German, speaks fluent French. He blogs regularly at www.researchandreflect.de, writes for Quirks, WARC, ESOMAR /RW connect, the Green Book Blog and is in demand as a keynote speaker.
Industry Expertise (3)
Management Consulting
Market Research
Consumer Goods
Areas of Expertise (2)
Consumer Insights
Market Research
Accomplishments (3)
Green Belt, Six Sigma (professional)
2013-03-11
Avery Dennison Qualification
Behavioural Economics, Certification of Accomplishment (professional)
2013-05-29
Passed with 95% success rate Duke University, USA/Carolina
Vice Presidents Award, Rohm and Haas (professional)
2008-08-19
Recognition for contribution to successful new product introduction in Europe of key new technology products.
Education (1)
Oxford University, Hertford College: Masters, Modern Languages 1980
Open Scholarship to Hertford College, awarded 1980.
Affiliations (2)
- Market Research Society UK
- ESOMAR
Event Appearances (4)
From Data Deliverer to Insights Consultant - a Clientside Market Research Perspective
ESOMAR Qualitative - Brilliant Transformations Valencia, Spain
2013-11-16
Crisis? What Crisis? What A Re-energised Market Research has a bright Future.
BAQMAR - Belgium Market Research Association Ghent
2013-12-11
Using Market Research to Drive the Innovation Process
MAFO 2013 Wiesbaden
2013-02-18
Brand vs Own Label: how Consumer Insights Drive Value Creation
Deutscher Fachverlag Own Label Conference Wiesbaden, Germany
2013-06-17
Sample Talks (1)
Market research: from Data Deliverer to Insights Consultant
Describing leadership skills required to transform market research into a powerful strategic function that drives corporate decision-making with powerful, clearly communicated insights.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Corporate Training
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