Edward Timke
Assistant Professor | Michigan State University
East Lansing, MI, UNITED STATES
Edward (Ed) Timke is a disabled scholar and activist focused on diversity, equity, inclusion, and belonging (DEIB) in advertising.
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Biography
Edward (Ed) Timke is a disabled scholar and activist focused on diversity, equity, inclusion, and belonging (DEIB) in advertising. Before coming to Michigan State University, Dr. Timke held positions at the Michigan Virtual Learning Research Institute, Duke University (Cultural Anthropology and Innovation & Entrepreneurship), American University (School of International Service), and the University of California, Berkeley (Media Studies). Since 2016, he has been the Associate Editor of Advertising & Society Quarterly, an academic journal focused on advertising’s relationship to society, culture, history, and the economy. He has published various research and educational articles on DEIB in advertising, including disability, gender, race, and sexuality. Timke works closely with the Advertising Educational Foundation in New York to develop educational programs that build bridges between academia and industry. He has received a National Endowment for the Humanities Digital Humanities Advancement Grant and numerous awards recognizing his excellence in teaching and mentoring.
Industry Expertise (2)
Research
Education/Learning
Areas of Expertise (3)
Communication
Diversity, Equity, and Inclusion
Cultural Anthropology
Accomplishments (1)
Outstanding Graduate Student Instructor of the Year Award (professional)
2011 Department of Communication Studies, University of Michigan
Education (3)
University of Michigan: Ph.D., Communication 2015
University of Denver: M.A., International and Intercultural Communication 2005
Michigan State University: B.A., International Relations and French 2003
Affiliations (6)
- American Academy of Advertising
- American Historical Association (AHA)
- Association of International Educators (NAFSA)
- International Communication Association (ICA)
- National Communication Association (NCA)
- Society for Cinema and Media Studies (SCMS)
Links (3)
News (2)
Professors navigate use of artificial intelligence in the classroom
The State News online
2023-09-13
MSU Assistant Professor of Advertising and Public Relations Edward Timke said he thinks a lack of policy could be “chaotic for faculty." One of the reasons creating an AI policy is difficult is that it can be hard to know and prove which students are using it. Because of this, Timke decided that in his classroom, he is open to a “nuanced approach."
Visualize this: Project shows U.S. magazine evolution
Berkeley News online
2017-08-14
The Circulating American Magazines Project is the brainchild of Edward Timke , a media studies lecturer at UC Berkeley who has a keen interest in media history and the role of advertising, and Brooks Hefner, an associate professor of English at James Madison University in Harrisonburg, Va., who has a penchant for hard-boiled crime and detective fiction, dime novels and westerns.
Event Appearances (3)
Mapping Circulation: Data and American Magazine History
Mapping the Magazine 5 Chicago, Illinois
Visualizing Global Connection: A Cross-Cultural Comparison ofEnvironment Advertisements
Visual Worlds: The Aesthetics and Politics of Affect Sofia, Bulgaria
2017-06-03
The Circulating American Magazines Project: Using AuditBureau of Circulations Data to Understand Historical MagazineAudiences
International Communication Association (ICA) Pre-Conference San Diego, California
2017-05-25
Journal Articles (5)
From Cookies to AI: Roundtable on the Evolving Landscape of Technology, Data, and Privacy
Advertising & Society Quarterly2023 How do consumers understand what their data is worth to advertisers, who uses them, and why? This roundtable covers questions like this, and a myriad of other topics related to privacy, data, security, technology, and artificial intelligence. The panelists discuss consumer perception of privacy, the value of personal data, and the need for consumer education. They explore the rapid advancement of technology and emphasize the importance of education, ethics, and collective efforts in shaping the future.
He Gets Us: How Marketers and Religion Evangelize
Advertising & Society Quarterly2023 The 2023 Super Bowl saw the surprising appearance of two advertisements for He Gets Us promoting Jesus as a solution to the world's problems. For this article, Mara Einstein discusses with Ed Timke, in a series of videos, the similarities between advertising and religion and the facts about these ads, including their cost, target market, and sponsors. Einstein explains how her research, in her books Black Ops Advertising and Brands of Faith, informs her perspective on the situation, highlighting the agenda of these ads and the political connections of their corporate sponsors.
Author Meets Critics: A History of Advertising: The First 300,000 Years
Advertising & Society Quarterly2022 In this Author Meets Critics book discussion, Jef I. Richards explains how and why he wrote his book A History of Advertising: The First 300,000 Years (Rowman and Littlefield, 2022): to make advertising history topics accessible and engaging through a highly illustrated guide that he calls a mobile museum of advertising. He and other advertising history specialists met to discuss the book's timeline format and plethora of images, which came largely from material Richards collected and photographed himself.
Roundtable on Sustainability and Advertising
Advertising & Society Quarterly2022 Advertising scholars and a leading practitioner meet to discuss the timely topic of sustainability and advertising. The panelists first covered the challenges of defining sustainability and agreed that it is a critical and contested concept. They also talked about the concept of the environment and its relation to society and commerce while acknowledging that cultural differences contribute to diverse ideas of nature and the environment around the world. The panelists also delved into the concept of profit versus purpose and growth versus good in the context of sustainability.
Branding Exclusion in White Hot: The Rise and Fall of Abercrombie & Fitch
Advertising & Society Quarterly2022 The clothing and lifestyle brand Abercrombie & Fitch (A&F) quickly rose to prominence in the 1990s by recrafting a brand based on elitism, exclusion, and bodily perfection. This Advertising in Popular Culture discussion brings together diversity, equity, and inclusion experts to discuss A&F’s history of discrimination as it is detailed in the 2022 Netflix documentary White Hot: The Rise and Fall of Abercrombie & Fitch.
