As a marketer, brand evangelist, blogger, writer, educator, and consultant, Elaine Fogel engages, entertains, and motivates her audiences with stories and lessons gleaned from her diverse career as a singer, teacher, cookbook author, television show host, and marketing executive.
Originally from Canada, she has worked with celebrity spokespeople such as the late actor Leslie Nielsen and singer Steven Page; produced television and radio spots; served as a spokesperson in national media; and stewarded relationships with corporate partners such as Nike and Ford. She has written, produced, and developed materials on ad agency contract for major corporate clients such as Kraft, Procter & Gamble, Nestlé Carnation, and Warner-Lambert.
Elaine has been a contributing writer to The Business Journal and is a current contributor to American Express Open Forum, SmallBizClub (sponsored by Office Depot and Tarkenton Companies) and MarketingProfs. People in 10 countries regularly read her blog, Totally Uncorked on Marketing. Her articles have appeared in many publications, including The Arizona Republic, Stanford Social Innovation Review, Marketing News, Advancing Philanthropy, and several association publications.
She has been interviewed by CNN, Connect Magazine, and The Capitol Times, and her content was included in Guerrilla Marketing for Nonprofits by Jay Conrad Levinson, Frank Adkins, and Chris Forbes, Nonprofit Consulting Essentials by Penelope Cagney and Share of Mind, Share of Heart by Sybil F. Stershic.
Elaine is a Faculty Associate at the Arizona State University's Lodestar Center for Philanthropy & Nonprofit Innovation and a professional member of the National Speakers Association. A marketing and communications consultant and agency owner specializing in nonprofits and businesses, Elaine taps into her experience in marketing strategy, marketing communications tactics, copywriting, content marketing, branding, customer service and engagement, cause marketing, advertising, media relations, and social media.
When you hire Elaine for your speaking and training needs, you get a consummate professional who’s experienced, humorous, and engaging. She shares concrete ideas, uplifting and inspiring her audiences while encouraging them to invest in solid strategies and tactics for their personal and organizational success.
Industry Expertise (10)
Writing and Editing
Media - Print
Public Relations and Communications
Media - Online
Areas of Expertise (9)
Cause Marketing/Corporate Philanthropy
Customer/Stakeholder Orientation & Engagement
Developing Your Marketing Plan
Identifying and Communicating Your Personal Brand
Smaller Business Marketing & Branding
Nonprofit Marketing & Branding
50 Web Marketing Experts on Twitter (professional)
Listed as one of the 50 Web Marketing Experts on Twitter by Optima Worldwide
Broke a magic number in golf (personal)
Although I don't play golf much anymore, I can say that I once broke 100 and got a final score in the 90s. Hurray!
President's Award (professional)
I received the President's Award from the Association of Fundraising Professionals, Greater Arizona Chapter.
University of Toronto: B.Ed, Music Education
York University: B.F.A., Fine Arts
Dawson College: CEGEP Diploma, Creative Arts
- American Marketing Association
- National Speakers Association
- Association of Fundraising Professionals
Laine Seaton, Executive Director, Environmental Fund of Arizona | Association of Fundraising Professionals Luncheon
“Elaine is truly a 'guru' of marketing and communications. Not only is she an expert in 'traditional' marketing methodologies and strategies, she's completely 'in the know' when it comes to the current viral tools and online technologies. She uses common sense with every project, and leverages every opportunity to the hilt! If you see only 3 angles to a project, Elaine will see 5, or more! Moreover, she's a terrific speaker and wonderfully funny. A pleasure to learn from.”
Rick Aldom, Solutions Specialist, CableONE | Corporate United Synergy Conference
"Over the years I have sat through many conferences and listened to many speakers. Elaine was one of the many, but unlike most of the rest, she's a stand out speaker who engages the audience while presenting an actionable message. Her presentations are well thought out, extraordinarily well presented and packed with good take away materials/ideas. If you have the opportunity to attend one of Elaine's workshops, don't hesitate!!"
Jami Marcantonio, Category Manager, Molson Coors Brewing Co. | Corporate United Synergy Conference
"Excellent job! Really appreciate the insight around internal and external customers!"
Ruth Harrell, Development Director, Vital Link | Orange County Capacity Building Program Workshop
"Elaine's energy is contagious! She made us feel at ease and encouraged active participation. There was great substance in the materials to be used in the everyday situation."
Rachel Hutchisson, Director, Corporate Relations & Philanthropy, Blackbaud, Inc. | American Marketing Association, Nonprofit Marketing Conference
“Elaine knows her stuff. She's incredibly knowledgeable about nonprofits and marketing (and the intersection of the two) and brings her personality and humor to play when presenting. She's lively, interesting, and helpful. Plus, she's a good person who cares. What more can you want?”
Sample Talks (5)
Marketing Bloopers & Boo-Boos: How to Send Your Customers and Prospects Running for the Hills!
Have you ever hidden in shame over a business letter boo-boo? How about screaming when you find an error in a brochure, e-mail campaign, or blog comment? What do these bloopers say about your organization's brand? In this interactive and entertaining presentation, Elaine Fogel shares some real-life communications boo-boos, and then tests your skills to give you new insight into the importance everyday business and marketing writing have on your organization's brand reputation and credibility. Find out what to look for in your communication so you don't send your customers and prospects running for the hills!
The Nonprofit Guide to Customer Service: What it Takes to Develop a Customer-Oriented Organization So Your Donors, Members, Clients, Patrons, Volunteers and Employees Love it, Support it, and Stick Around!
Your organization depends on “customers” for its livelihood. Without them, nonprofit organizations would be nonexistent. In fact, a nonprofit’s financial dependence on its stakeholders/customers puts it at high risk for attrition and negative word of mouth when things go wrong. When your nonprofit is customer oriented, putting customers at the center of every decision and action, its brand reputation will increase and thrive as supporters and friends gravitate to it.
Branding Your Nonprofit: What it Takes to Develop a Strong Brand That Stakeholders Adore and SupportMarketing Strategies for Membership Organizations How to Get Your Members More Engaged as Brand Ambassadors to Sustain and Grow Your Organization
A brand is not just a logo, a look, or a color scheme. It's a composite of each memory, thought, impression, Web site visit, fundraising or membership letter, social media post, event, phone call, and transaction contribute to your organizations’s brand reputation. Building a strong nonprofit brand can truly pay off. Organizations with strong brands get more attention, are more credible in the public's eyes, benefit from more supporters and buzz, and generate more revenue.
Nonprofit Customer Engagement in a Multichannel World: How to Engage and Steward Stakeholders Through Multiple Marketing Channels
Many of your stakeholders are connected and more empowered than ever. Customer-centric organizations need to communicate with, and engage customers through their Web sites, office locations, direct mail, social media, telephone, email, and the other channels where they "hang out." This multichannel marketing approach can drive response rates, improve campaign results, increase customer loyalty and retention, reduce acquisition costs, improve the return on marketing investments.
Content Marketing for Smaller Businesses: How to Develop a Doable Content Marketing Strategy That Works
By sharing customer-centric stories and information that prospects and customers want to know, companies can keep their brands top of mind. By delivering useful, relevant information geared to segmented audiences, businesses can set themselves apart as thought leaders and experts in their fields of expertise. Content can bring in prospects and customers in ways that were not previously possible.
- Workshop Leader
- Corporate Training